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2021-03-09

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Apple Will Lead in AR, Analyst Says. Watch for Its Helmet, Glasses, and Contact Lenses.<blockquote>分析师表示，苹果将在 AR 领域处于领先地位。注意它的头盔、眼镜和隐形眼镜。</blockquote>

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Watch for Its Helmet, Glasses, and Contact Lenses.<blockquote>分析师表示，苹果将在 AR 领域处于领先地位。注意它的头盔、眼镜和隐形眼镜。</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1145363250","media":"Barrons","summary":"Over time,Apple has been a pioneer in the way humans work with computers. Although it isn’t always a","content":"Over time,Apple&nbsp;has been a pioneer in the way humans work with computers. Although it isn’t always at the head of the innovation curve, no company has had a more dramatic impact on the way humans and machines interact.<blockquote>随着时间的推移，苹果一直是人类使用计算机方式的先驱。虽然它并不总是处于创新曲线的最前沿，但没有一家公司对人机互动的方式产生过如此巨大的影响。</blockquote> As TFI Asset Management analyst Ming-Chi Kuo pointed out in a research note released over the weekend, Apple popularized themouseandgraphical user interfacefor computers,the iPod click wheel,andmulti-touchfunctionality for the iPhone and iPad. And he says Apple can lead the way in the next leap in computing interfaces:mixed and augmented reality.<blockquote>正如 TFI 资产管理公司分析师郭明𫓹在周末发布的一份研究报告中指出的那样，苹果推广了计算机的鼠标和图形用户界面、iPod 的点击轮以及 iPhone 和 iPad 的多点触控功能。他说，苹果可以引领计算界面的下一个飞跃：混合现实和增强现实。</blockquote> “We believe that MR/AR will be the next critical technology to define the innovative human-machine interface for electronic products,” Kuo wrote in the note. “We believe that MR/AR will provide innovative visual experiences and redefine human behavior in creating, processing, and receiving information, which is why Apple is highly committed to MR/AR. One of Apple’s advantages is defining the innovative human-machine interface, so we are taking a positive view of Apple’s future in MR/AR.”<blockquote>“我们相信，MR/AR 将成为定义电子产品创新人机界面的下一个关键技术，”Kuo 在说明中写道。“我们相信，MR/AR 将提供创新的视觉体验，并重新定义人类在创建、处理和接收信息方面的行为，这也是苹果高度致力于 MR/AR 的原因。苹果的优势之一是定义了创新的人机界面，因此我们对苹果在 MR/AR 领域的未来持积极态度。”</blockquote> Kuo argued that in the long run, MR/AR interfaces will replace all display-equipped electronic products. Apple’s strategy will unfold in three stages, he predicted.<blockquote>郭认为，从长远来看，MR/AR接口将取代所有配备显示器的电子产品。他预测，苹果的战略将分三个阶段展开。</blockquote> He expects Apple to launch a helmet for virtual and augmented reality experiences by mid-2022. Kuo says the helmet will be equipped withSony-built Micro-OLED displaysand various optical modules to provide a “video see-through AR experience,” but with the ability to offer virtual-reality experiences as well.<blockquote>他预计苹果将在2022年年中推出一款用于虚拟和增强现实体验的头盔。郭说，这款头盔将配备索尼制造的微型有机发光二极管显示屏和各种光学模块，以提供 “视频透视增强现实体验”，同时还能提供虚拟现实体验。</blockquote> He thinks the price tag of the helmet will be similar to that of high-end iPhones, at about $1,000. Kuo expects the contract manufacturerPegatronto produce the helmets.<blockquote>他认为头盔的价格标签将类似于高端iPhone，约为1000美元。郭预计合同制造商和硕将生产这些头盔。</blockquote> “Although Apple has been focusing on AR, we think the hardware specifications of this product can provide an immersive experience that is significantly better than existing VR products,” he wrote. “We believe that Apple may highly integrate this helmet with video-related applications (like Apple TV+, Apple Arcade, etc.) as one of the key selling points.”<blockquote>“虽然苹果一直专注于AR，但我们认为这款产品的硬件规格可以提供身临其境的体验，明显优于现有的VR产品，”他写道。“我们相信，苹果可能会将这款头盔与视频相关应用（如苹果TV+、苹果Arcade等）高度融合，作为关键卖点之一。”</blockquote> Kuo said Apple’s second product in this category will be MR/AR glasses. He doesn’t think Apple has an existing prototype, and wrote that the glasses won’t reach the market before 2025, at the earliest. Kuo thinks the glasses will be more specifically intended for augmented reality applications. “We are looking forward to seeing the integration of glasses and Apple Car to provide an innovative user experience,” he said.<blockquote>郭说，苹果在这一类别中的第二款产品将是 MR/AR 眼镜。他认为苹果目前还没有原型机，并写道，这款眼镜最早也要到 2025 年才能上市。郭认为这款眼镜将更专门用于增强现实应用。“他说：”我们期待看到眼镜与苹果汽车的融合，以提供创新的用户体验。</blockquote> Even farther out, in 2030 or later, he expects Apple to offer a contact-lens product with MR/AR capabilities. “This product will bring electronics from the era of “visible computing” to “invisible computing,” he said.<blockquote>更远的是，在2030年或更晚的时候，他预计苹果将提供具有MR/AR功能的隐形眼镜产品。“他说：”这款产品将把电子产品从 “可见计算 ”时代带入 “隐形计算 ”时代。</blockquote> Apple as a matter of policy doesn’t discuss unannounced products, and hasn’t addressed any of these potential devices.&nbsp;The stock was down 1.9%, to $119.18 on Monday morning.<blockquote>苹果作为一项政策，不讨论未公布的产品，也没有涉及任何这些潜在设备。周一上午，该股下跌 1.9%，至 119.18 美元。</blockquote>","source":"lsy1601382232898","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Will Lead in AR, Analyst Says. Watch for Its Helmet, Glasses, and Contact Lenses.<blockquote>分析师表示，苹果将在 AR 领域处于领先地位。注意它的头盔、眼镜和隐形眼镜。</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Will Lead in AR, Analyst Says. Watch for Its Helmet, Glasses, and Contact Lenses.<blockquote>分析师表示，苹果将在 AR 领域处于领先地位。注意它的头盔、眼镜和隐形眼镜。</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nBarrons2021-03-09 17:58\n\n</h4>\n</header>\n<article>\nOver time,Apple&nbsp;has been a pioneer in the way humans work with computers. Although it isn’t always at the head of the innovation curve, no company has had a more dramatic impact on the way humans and machines interact.<blockquote>随着时间的推移，苹果一直是人类使用计算机方式的先驱。虽然它并不总是处于创新曲线的最前沿，但没有一家公司对人机互动的方式产生过如此巨大的影响。</blockquote> As TFI Asset Management analyst Ming-Chi Kuo pointed out in a research note released over the weekend, Apple popularized themouseandgraphical user interfacefor computers,the iPod click wheel,andmulti-touchfunctionality for the iPhone and iPad. And he says Apple can lead the way in the next leap in computing interfaces:mixed and augmented reality.<blockquote>正如 TFI 资产管理公司分析师郭明𫓹在周末发布的一份研究报告中指出的那样，苹果推广了计算机的鼠标和图形用户界面、iPod 的点击轮以及 iPhone 和 iPad 的多点触控功能。他说，苹果可以引领计算界面的下一个飞跃：混合现实和增强现实。</blockquote> “We believe that MR/AR will be the next critical technology to define the innovative human-machine interface for electronic products,” Kuo wrote in the note. “We believe that MR/AR will provide innovative visual experiences and redefine human behavior in creating, processing, and receiving information, which is why Apple is highly committed to MR/AR. One of Apple’s advantages is defining the innovative human-machine interface, so we are taking a positive view of Apple’s future in MR/AR.”<blockquote>“我们相信，MR/AR 将成为定义电子产品创新人机界面的下一个关键技术，”Kuo 在说明中写道。“我们相信，MR/AR 将提供创新的视觉体验，并重新定义人类在创建、处理和接收信息方面的行为，这也是苹果高度致力于 MR/AR 的原因。苹果的优势之一是定义了创新的人机界面，因此我们对苹果在 MR/AR 领域的未来持积极态度。”</blockquote> Kuo argued that in the long run, MR/AR interfaces will replace all display-equipped electronic products. Apple’s strategy will unfold in three stages, he predicted.<blockquote>郭认为，从长远来看，MR/AR接口将取代所有配备显示器的电子产品。他预测，苹果的战略将分三个阶段展开。</blockquote> He expects Apple to launch a helmet for virtual and augmented reality experiences by mid-2022. Kuo says the helmet will be equipped withSony-built Micro-OLED displaysand various optical modules to provide a “video see-through AR experience,” but with the ability to offer virtual-reality experiences as well.<blockquote>他预计苹果将在2022年年中推出一款用于虚拟和增强现实体验的头盔。郭说，这款头盔将配备索尼制造的微型有机发光二极管显示屏和各种光学模块，以提供 “视频透视增强现实体验”，同时还能提供虚拟现实体验。</blockquote> He thinks the price tag of the helmet will be similar to that of high-end iPhones, at about $1,000. Kuo expects the contract manufacturerPegatronto produce the helmets.<blockquote>他认为头盔的价格标签将类似于高端iPhone，约为1000美元。郭预计合同制造商和硕将生产这些头盔。</blockquote> “Although Apple has been focusing on AR, we think the hardware specifications of this product can provide an immersive experience that is significantly better than existing VR products,” he wrote. “We believe that Apple may highly integrate this helmet with video-related applications (like Apple TV+, Apple Arcade, etc.) as one of the key selling points.”<blockquote>“虽然苹果一直专注于AR，但我们认为这款产品的硬件规格可以提供身临其境的体验，明显优于现有的VR产品，”他写道。“我们相信，苹果可能会将这款头盔与视频相关应用（如苹果TV+、苹果Arcade等）高度融合，作为关键卖点之一。”</blockquote> Kuo said Apple’s second product in this category will be MR/AR glasses. He doesn’t think Apple has an existing prototype, and wrote that the glasses won’t reach the market before 2025, at the earliest. Kuo thinks the glasses will be more specifically intended for augmented reality applications. “We are looking forward to seeing the integration of glasses and Apple Car to provide an innovative user experience,” he said.<blockquote>郭说，苹果在这一类别中的第二款产品将是 MR/AR 眼镜。他认为苹果目前还没有原型机，并写道，这款眼镜最早也要到 2025 年才能上市。郭认为这款眼镜将更专门用于增强现实应用。“他说：”我们期待看到眼镜与苹果汽车的融合，以提供创新的用户体验。</blockquote> Even farther out, in 2030 or later, he expects Apple to offer a contact-lens product with MR/AR capabilities. “This product will bring electronics from the era of “visible computing” to “invisible computing,” he said.<blockquote>更远的是，在2030年或更晚的时候，他预计苹果将提供具有MR/AR功能的隐形眼镜产品。“他说：”这款产品将把电子产品从 “可见计算 ”时代带入 “隐形计算 ”时代。</blockquote> Apple as a matter of policy doesn’t discuss unannounced products, and hasn’t addressed any of these potential devices.&nbsp;The stock was down 1.9%, to $119.18 on Monday morning.<blockquote>苹果作为一项政策，不讨论未公布的产品，也没有涉及任何这些潜在设备。周一上午，该股下跌 1.9%，至 119.18 美元。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.barrons.com/articles/apple-will-lead-in-ar-analyst-says-watch-for-its-helmet-glasses-and-contact-lenses-51615223178?mod=hp_DAY_4\">Barrons</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.barrons.com/articles/apple-will-lead-in-ar-analyst-says-watch-for-its-helmet-glasses-and-contact-lenses-51615223178?mod=hp_DAY_4","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1145363250","content_text":"Over time,Apple has been a pioneer in the way humans work with computers. Although it isn’t always at the head of the innovation curve, no company has had a more dramatic impact on the way humans and machines interact.\nAs TFI Asset Management analyst Ming-Chi Kuo pointed out in a research note released over the weekend, Apple popularized themouseandgraphical user interfacefor computers,the iPod click wheel,andmulti-touchfunctionality for the iPhone and iPad. And he says Apple can lead the way in the next leap in computing interfaces:mixed and augmented reality.\n“We believe that MR/AR will be the next critical technology to define the innovative human-machine interface for electronic products,” Kuo wrote in the note. “We believe that MR/AR will provide innovative visual experiences and redefine human behavior in creating, processing, and receiving information, which is why Apple is highly committed to MR/AR. One of Apple’s advantages is defining the innovative human-machine interface, so we are taking a positive view of Apple’s future in MR/AR.”\nKuo argued that in the long run, MR/AR interfaces will replace all display-equipped electronic products. Apple’s strategy will unfold in three stages, he predicted.\nHe expects Apple to launch a helmet for virtual and augmented reality experiences by mid-2022. Kuo says the helmet will be equipped withSony-built Micro-OLED displaysand various optical modules to provide a “video see-through AR experience,” but with the ability to offer virtual-reality experiences as well.\nHe thinks the price tag of the helmet will be similar to that of high-end iPhones, at about $1,000. Kuo expects the contract manufacturerPegatronto produce the helmets.\n“Although Apple has been focusing on AR, we think the hardware specifications of this product can provide an immersive experience that is significantly better than existing VR products,” he wrote. “We believe that Apple may highly integrate this helmet with video-related applications (like Apple TV+, Apple Arcade, etc.) as one of the key selling points.”\nKuo said Apple’s second product in this category will be MR/AR glasses. He doesn’t think Apple has an existing prototype, and wrote that the glasses won’t reach the market before 2025, at the earliest. Kuo thinks the glasses will be more specifically intended for augmented reality applications. “We are looking forward to seeing the integration of glasses and Apple Car to provide an innovative user experience,” he said.\nEven farther out, in 2030 or later, he expects Apple to offer a contact-lens product with MR/AR capabilities. “This product will bring electronics from the era of “visible computing” to “invisible computing,” he said.\nApple as a matter of policy doesn’t discuss unannounced products, and hasn’t addressed any of these potential devices. The stock was down 1.9%, to $119.18 on Monday morning.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":2715,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":7,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/323014858"}