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2021-05-18

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Express stock surged 10% in Tuesday morning trading<blockquote>Express 股价在周二早盘交易中飙升 10%</blockquote>

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By posting a TikTok video of the outfits they’ll be wearing as they get back to their favorite activities, along with hashtag #ExpressReentry and #ExpressContest, customers can enter to and may be selected by fashion expert and TV personality, Tan France, to win a gift card to put towards their summer wardrobe from Express.<blockquote>Express，Inc.推出了#ExpressReentry活动和抖音标签挑战，以帮助客户在重新进入一些疫情前的日常生活时重新与时尚建立联系。顾客只需在 TikTok 上发布一段视频，展示他们重返喜爱的活动时要穿的服装，以及 #ExpressReentry 和 #ExpressContest 标签，就可以参加并被时尚专家兼电视名人 Tan France 选中，赢取 Express 提供的礼品卡，用于搭配他们的夏季衣橱。</blockquote>\"The #ExpressReentry campaign is a way to connect our brand and our customers through a shared enthusiasm for style as we return to dressing for work, social gatherings and special occasions,\" said Sara Tervo, Express Executive Vice President and Chief Marketing Officer. \"TikTok is a cultural beacon and a place of discovery which made it the perfect platform for this idea.\"<blockquote>Express 执行副总裁兼首席营销官 Sara Tervo 表示：“#ExpressReentry 活动是一种将我们的品牌和客户联系起来的方式，当我们回归工作、社交聚会和特殊场合着装时，通过对时尚的共同热情。”“TikTok 是一个文化灯塔和发现之地，这使其成为这一想法的完美平台。”</blockquote>The TikTok component of the #ExpressReentry campaign asks consumers to share what they plan to wear on an upcoming summer adventure or during the return tooneof the things they love. To participate, TikTok users can search the custom sound titled#ExpressReentry - Tan France for Expresswhich features question prompts cueing video creators to share where they are from, an occasion they are looking forward to getting back to, and what they will be wearing. Beginning on May 17 and continuing through May 27, Tan France will be commenting on posted TikTok videos. After the contest period is over, selected, eligible winners will receive a gift card to Express. The brand has also partnered with actress and singer,Elizabeth Gillies,television personality &amp; podcast host,Tayshia Adams,and TikTok creators,Rashad Little,TwoTrends,Niamh Adkins,Jess Wang,Ellie Zeiler, andDevan Anderson,to create content across Instagram and TikTok, highlighting their own reentry style and to inspire customers to participate.<blockquote>#ExpressReentry活动的抖音部分要求消费者分享他们计划在即将到来的夏季冒险或他们喜欢的东西回归时穿什么。要参与，TikTok 用户可以搜索名为#ExpressReentry - Tan France for Express其中的特点是问题提示，提示视频创作者分享他们来自哪里，他们期待回到的场合，以及他们将穿什么。从5月17日开始，一直持续到5月27日，Tan France将对发布的抖音视频发表评论。比赛结束后，被选中的合格获奖者将收到一张礼品卡。该品牌还与女演员和歌手合作，伊丽莎白·吉利斯电视名人兼播客主持人，泰希亚·亚当斯和TikTok创作者，拉沙德利特尔,两种趋势,尼亚姆·阿德金斯,杰西·王,艾莉·泽勒，和德文·安德森，在Instagram和TikTok上创建内容，突出他们自己的重返风格，并激励客户参与。</blockquote>\"Fashion has always played such an important role in my life, and I’m excited to partner once again with the Express team to help inspire people with the incredible power of self-expression through style,\" said Tan France. \"I’ll be selecting the 20 TikTok submissions I find most creative so remember everyone, have fun with this #ExpressReentry campaign and be sure to Express YOU!\"<blockquote>“时尚在我的生活中一直扮演着如此重要的角色，我很高兴能再次与 Express 团队合作，帮助人们通过时尚来激励自我表达的不可思议的力量，”Tan France 说。“我将选出我认为最有创意的 20 个 TikTok 作品，所以请记住每个人，享受这个 #ExpressReentry 活动的乐趣，一定要表达自己!”</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nExpress stock surged 10% in Tuesday morning trading<blockquote>Express 股价在周二早盘交易中飙升 10%</blockquote>\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1079075236\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\nTiger Newspress \n2021-05-18 21:40\n</div>\n</a>\n</h4>\n</header>\n<article>\nExpress stock surged 10% in Tuesday morning trading&nbsp;on&nbsp;brand unveiling Tiktok hashtag challenge for customers to share their style as they return to doing what they love most.<blockquote>Express 股价在周二早盘交易中飙升 10%，品牌推出 Tiktok 标签挑战，让客户在回到自己最喜欢的事情时分享自己的风格。</blockquote><img src=\"https://static.tigerbbs.com/9ab01fa1de7ebf9c339a7854e0fef973\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"><blockquote></blockquote>Express, Inc. introduced its #ExpressReentry campaign and TikTok Hashtag Challenge to help customers reconnect with style as they reenter some pre-pandemic daily routines. By posting a TikTok video of the outfits they’ll be wearing as they get back to their favorite activities, along with hashtag #ExpressReentry and #ExpressContest, customers can enter to and may be selected by fashion expert and TV personality, Tan France, to win a gift card to put towards their summer wardrobe from Express.<blockquote>Express，Inc.推出了#ExpressReentry活动和抖音标签挑战，以帮助客户在重新进入一些疫情前的日常生活时重新与时尚建立联系。顾客只需在 TikTok 上发布一段视频，展示他们重返喜爱的活动时要穿的服装，以及 #ExpressReentry 和 #ExpressContest 标签，就可以参加并被时尚专家兼电视名人 Tan France 选中，赢取 Express 提供的礼品卡，用于搭配他们的夏季衣橱。</blockquote>\"The #ExpressReentry campaign is a way to connect our brand and our customers through a shared enthusiasm for style as we return to dressing for work, social gatherings and special occasions,\" said Sara Tervo, Express Executive Vice President and Chief Marketing Officer. \"TikTok is a cultural beacon and a place of discovery which made it the perfect platform for this idea.\"<blockquote>Express 执行副总裁兼首席营销官 Sara Tervo 表示：“#ExpressReentry 活动是一种将我们的品牌和客户联系起来的方式，当我们回归工作、社交聚会和特殊场合着装时，通过对时尚的共同热情。”“TikTok 是一个文化灯塔和发现之地，这使其成为这一想法的完美平台。”</blockquote>The TikTok component of the #ExpressReentry campaign asks consumers to share what they plan to wear on an upcoming summer adventure or during the return tooneof the things they love. To participate, TikTok users can search the custom sound titled#ExpressReentry - Tan France for Expresswhich features question prompts cueing video creators to share where they are from, an occasion they are looking forward to getting back to, and what they will be wearing. Beginning on May 17 and continuing through May 27, Tan France will be commenting on posted TikTok videos. After the contest period is over, selected, eligible winners will receive a gift card to Express. The brand has also partnered with actress and singer,Elizabeth Gillies,television personality &amp; podcast host,Tayshia Adams,and TikTok creators,Rashad Little,TwoTrends,Niamh Adkins,Jess Wang,Ellie Zeiler, andDevan Anderson,to create content across Instagram and TikTok, highlighting their own reentry style and to inspire customers to participate.<blockquote>#ExpressReentry活动的抖音部分要求消费者分享他们计划在即将到来的夏季冒险或他们喜欢的东西回归时穿什么。要参与，TikTok 用户可以搜索名为#ExpressReentry - Tan France for Express其中的特点是问题提示，提示视频创作者分享他们来自哪里，他们期待回到的场合，以及他们将穿什么。从5月17日开始，一直持续到5月27日，Tan France将对发布的抖音视频发表评论。比赛结束后，被选中的合格获奖者将收到一张礼品卡。该品牌还与女演员和歌手合作，伊丽莎白·吉利斯电视名人兼播客主持人，泰希亚·亚当斯和TikTok创作者，拉沙德利特尔,两种趋势,尼亚姆·阿德金斯,杰西·王,艾莉·泽勒，和德文·安德森，在Instagram和TikTok上创建内容，突出他们自己的重返风格，并激励客户参与。</blockquote>\"Fashion has always played such an important role in my life, and I’m excited to partner once again with the Express team to help inspire people with the incredible power of self-expression through style,\" said Tan France. \"I’ll be selecting the 20 TikTok submissions I find most creative so remember everyone, have fun with this #ExpressReentry campaign and be sure to Express YOU!\"<blockquote>“时尚在我的生活中一直扮演着如此重要的角色，我很高兴能再次与 Express 团队合作，帮助人们通过时尚来激励自我表达的不可思议的力量，”Tan France 说。“我将选出我认为最有创意的 20 个 TikTok 作品，所以请记住每个人，享受这个 #ExpressReentry 活动的乐趣，一定要表达自己!”</blockquote>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"EXPR":"Express, Inc."},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1165434763","content_text":"Express stock surged 10% in Tuesday morning trading on brand unveiling Tiktok hashtag challenge for customers to share their style as they return to doing what they love most.Express, Inc. introduced its #ExpressReentry campaign and TikTok Hashtag Challenge to help customers reconnect with style as they reenter some pre-pandemic daily routines. By posting a TikTok video of the outfits they’ll be wearing as they get back to their favorite activities, along with hashtag #ExpressReentry and #ExpressContest, customers can enter to and may be selected by fashion expert and TV personality, Tan France, to win a gift card to put towards their summer wardrobe from Express.\"The #ExpressReentry campaign is a way to connect our brand and our customers through a shared enthusiasm for style as we return to dressing for work, social gatherings and special occasions,\" said Sara Tervo, Express Executive Vice President and Chief Marketing Officer. \"TikTok is a cultural beacon and a place of discovery which made it the perfect platform for this idea.\"The TikTok component of the #ExpressReentry campaign asks consumers to share what they plan to wear on an upcoming summer adventure or during the return tooneof the things they love. To participate, TikTok users can search the custom sound titled#ExpressReentry - Tan France for Expresswhich features question prompts cueing video creators to share where they are from, an occasion they are looking forward to getting back to, and what they will be wearing. Beginning on May 17 and continuing through May 27, Tan France will be commenting on posted TikTok videos. After the contest period is over, selected, eligible winners will receive a gift card to Express. The brand has also partnered with actress and singer,Elizabeth Gillies,television personality & podcast host,Tayshia Adams,and TikTok creators,Rashad Little,TwoTrends,Niamh Adkins,Jess Wang,Ellie Zeiler, andDevan Anderson,to create content across Instagram and TikTok, highlighting their own reentry style and to inspire customers to participate.\"Fashion has always played such an important role in my life, and I’m excited to partner once again with the Express team to help inspire people with the incredible power of self-expression through style,\" said Tan France. \"I’ll be selecting the 20 TikTok submissions I find most creative so remember everyone, have fun with this #ExpressReentry campaign and be sure to Express YOU!\"","news_type":1,"symbols_score_info":{"EXPR":0.9}},"isVote":1,"tweetType":1,"viewCount":641,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":8,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/194108531"}