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2021-05-13

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Bilibili Q1 revenues reached $595.4M(+68%Y/Y), DAUs reached 60.1M(+18%Y/Y)<blockquote>哔哩哔哩Q1收入达到5.954亿美元（同比+68%），DAUs达到6010万美元（同比+18%）</blockquote>

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(“Bilibili” or the “Company”) (NASDAQ: BILI and HKEX: 9626), an iconic brand and a lea","content":"Bilibili Inc. (“Bilibili” or the “Company”) (NASDAQ: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced its unaudited financial results for the first quarter ended March 31, 2021.<blockquote>哔哩哔哩（“哔哩哔哩”或“公司”）（纳斯达克股票代码：BILI，港交所股票代码：9626）是中国标志性品牌和领先的年轻一代视频社区，今天公布了截至 2021 年 3 月 31 日的第一季度未经审计财务业绩。</blockquote>First Quarter 2021 Highlights:<blockquote>2021 年第一季度亮点：</blockquote><ul><li>Total net revenuesreached RMB3,901.1 million (US$595.4 million), a 68% increase from the same period in 2020.</li><li>Average monthly active users (MAUs)reached 223.3 million, and mobile MAUs reached 208.5 million, representing increases of 30% and 33%, respectively, from the same period in 2020.</li><li>Average daily active users (DAUs)reached 60.1 million, an 18% increase from the same period in 2020.</li><li>Average monthly paying users (MPUs1)reached 20.5 million, a 53% increase from the same period in 2020.</li></ul>“We kicked off 2021 with strong user growth and topline expansion, placing us firmly on track to achieve our growth target,” said Mr. Rui Chen, Chairman of the Board and Chief Executive Officer of Bilibili. “With a booming content ecosystem and fervent community bonds, our MAUs reached 223 million in the first quarter, up 30% compared with last year’s high base. Our users remained active and engaged, spending a daily average of 82 minutes on our platform. On March 29, 2021, we successfully completed our dual listing on the Hong Kong Stock Exchange, welcoming a broader base of investors and extending our presence in a financial market closer to home. Riding the massive wave of videolization, we aim to further grow our mindshare among the Gen Z+ demographic as the premium destination for video-based content and seize the tremendous growth opportunities in the video-based industry.”<blockquote><ul><li>净收入总额达到人民币3,901.1百万元（595.4百万美元），较2020年同期增长68%。</li><li>平均月活跃用户（MAU）达到2.233亿，移动端MAU达到2.085亿，较2020年同期分别增长30%和33%。</li><li>平均每日活跃用户（DAU）达到6010万，比2020年同期增长18%。</li><li>平均每月付费用户 (MPUs1)达到2050万，比2020年同期增长53%。</li></ul>“哔哩哔哩董事会主席兼首席执行官陈睿先生表示：”我们以强劲的用户增长和营收扩张拉开了 2021 年的序幕，使我们坚定地走上了实现增长目标的轨道。“凭借蓬勃发展的内容生态系统和热烈的社区纽带，我们第一季度的月活跃用户达到 2.23 亿，与去年的高基数相比增长了 30%。我们的用户保持活跃和参与度，平均每天在我们的平台上花费 82 分钟。2021 年 3 月 29 日，我们成功完成了在香港联交所的双重上市，迎来了更广泛的投资者群体，并将我们在离家更近的金融市场的存在延伸。乘着视频化的巨大浪潮，我们的目标是进一步扩大我们在Z世代+人群中作为视频内容优质目的地的认知份额，并抓住视频行业的巨大增长机遇。”</blockquote>Mr. Sam Fan, Chief Financial Officer of Bilibili, said, “We achieved strong financial performance in the first quarter, with record revenues of RMB3,901 million, up 68% year-over-year. MPUs increased to 20.5 million promoting our paying ratio to a record 9.2%. Our gross margin also improved to 24%, compared with 23% for the same period last year. With the completion of our Hong Kong public offering, we successfully raised approximately HKD22.9 billion after deducting underwriting fees and other offering expenses, which places us in healthy financial standings that support our growth. Our focus remains on investing in our increasingly robust content ecosystem as we continue to build our dynamic video-based Bilibili brand.”<blockquote>哔哩哔哩首席财务官范森先生表示：“我们在第一季度取得了强劲的财务表现，收入达到创纪录的人民币39.01亿元，同比增长68%。MPU增至2050万，使我们的支付率达到创纪录的9.2%。我们的毛利率也从去年同期的23%改善至24%。随着香港公开发售的完成，扣除包销费用和其他发售费用后，我们成功筹集了约229亿港元的资金，这使得我们的财务状况稳健，有利于我们的增长。随着我们继续打造基于动态视频的哔哩哔哩品牌，我们的重点仍然是投资于我们日益强大的内容生态系统。”</blockquote>First Quarter 2021 Financial Results<blockquote>2021年第一季度财务业绩</blockquote>Total net revenues.Total net revenues were RMB3,901.1 million (US$595.4 million), representing an increase of 68% from the same period of 2020.<blockquote>净收入总额。总净收入为人民币3,901.1百万元（5.954百万美元），较2020年同期增长68%。</blockquote>Mobile games.Revenues from mobile games were RMB1,170.7 million (US$178.7 million), representing an increase of 2% from the same period of 2020.<blockquote>手机游戏。手机游戏收入为人民币1,170.7百万元（178.7百万美元），较二零二零年同期增长2%。</blockquote>Value-added services (VAS).Revenues from VAS were RMB1,496.5 million (US$228.4 million), representing an increase of 89% from the same period of 2020, mainly attributable to the Company’s enhanced monetization efforts, led by increases in the number of paying users for the Company’s value-added services including the premium membership program, live broadcasting services and other value-added services.<blockquote>增值服务（VAS）。增值税收入为人民币 14.965 亿元（2.284 亿美元），较 2020 年同期增长 89%，主要归因于公司增值服务（包括高级会员计划、直播服务和其他增值服务）的付费用户数量增加，公司加大了货币化力度。</blockquote>Advertising.Revenues from advertising were RMB714.7 million (US$109.1 million), representing an increase of 234% from the same period of 2020. This increase was primarily attributable to further recognition of Bilibili’s brand name in China’s online advertising market, as well as Bilibili’s improved advertising efficiency.<blockquote>做广告。广告收入为人民币714.7百万元（109.1百万美元），较二零二零年同期增长234%。这一增长主要归因于中国在线广告市场对哔哩哔哩品牌的进一步认可，以及哔哩哔哩广告效率的提高。</blockquote>E-commerce and others.Revenues from e-commerce and others were RMB519.2 million (US$79.2 million), representing an increase of 230% from the same period of 2020, primarily attributable to the increase in sales of products through the Company’s e-commerce platform.<blockquote>电子商务等。来自电子商务和其他的收入为人民币5.192亿元（7920万美元），比2020年同期增长230%，主要是由于通过公司电子商务平台销售的产品增加。</blockquote>Cost of revenues.Cost of revenues was RMB2,963.2 million (US$452.3 million), representing an increase of 66%, compared with the same period of 2020. Revenue-sharing cost, a key component of cost of revenues, was RMB1,400.7 million (US$213.8 million), representing an increase of 58% from the same period in 2020.<blockquote>收入成本。收入成本为人民币2,963.2百万元（452.3百万美元），较2020年同期增长66%。收入分成成本（收入成本的关键组成部分）为人民币1,400.7百万元（213,800,000美元），较2020年同期增长58%。</blockquote>Gross profit.Gross profit was RMB937.9 million (US$143.1 million), representing an increase of 77% from the same period in 2020, which was primarily due to increased net revenues.<blockquote>毛利。毛利为人民币937.9百万元（1.431百万美元），较2020年同期增长77%，主要由于净收入增加。</blockquote>Total operating expenses.Total operating expenses were RMB1,968.8 million (US$300.5 million), representing an increase of 83% from the same period of 2020.<blockquote>总运营费用。总经营开支为人民币1,968.8百万元（300.5百万美元），较二零二零年同期增长83%。</blockquote>Sales and marketing expenses.Sales and marketing expenses were RMB1,000.1 million (US$152.6 million), representing a 65% increase year-over-year. The increase was primarily attributable to increased channel and marketing expenses to promote Bilibili’s app and brand, as well as an increase in headcount in sales and marketing personnel.<blockquote>销售和营销费用。销售及营销开支为人民币1,000.1百万元（152.6百万美元），同比增长65%。这一增长主要是由于推广哔哩哔哩应用和品牌的渠道和营销费用增加，以及销售和营销人员人数增加。</blockquote>General and administrative expenses.General and administrative expenses were RMB388.5 million (US$59.3 million), representing a 127% increase year-over-year. The increase was primarily due to increased headcount in general and administrative personnel, increased share-based compensation expenses, higher rental expenses and other general and administrative expenses.<blockquote>一般和行政费用。一般及行政开支为人民币388.5百万元（59.3百万美元），同比增长127%。增加主要由于一般及行政人员人数增加、以股份为基础的薪酬开支增加、租金开支及其他一般及行政开支增加。</blockquote>Research and development expenses.Research and development expenses were RMB580.3 million (US$88.6 million), representing a 95% increase year-over-year. The increase was primarily due to increased headcount in research and development personnel and increased share-based compensation expenses.<blockquote>研发费用。研发费用为人民币580.3百万元（88.6百万美元），同比增长95%。该增加主要是由于研发人员人数增加及以股份为基础的薪酬开支增加。</blockquote>Loss from operations.Loss from operations was RMB1,031.0 million (US$157.4 million), compared with RMB544.2 million in the same period of 2020.<blockquote>经营亏损。经营亏损为人民币1,031.0百万元（157.4百万美元），而2020年同期为人民币544.2百万元。</blockquote>Income tax expense.Income tax expense was RMB12.5 million (US$1.9 million), compared with RMB9.4 million in the same period of 2020.<blockquote>所得税费用。所得税费用为人民币12.5百万元（1.9百万美元），而2020年同期为人民币9.4百万元。</blockquote>Net loss.Net loss was RMB904.9 million (US$138.1 million), compared with RMB538.6 million in the same period of 2020.<blockquote>净亏损。净亏损为人民币904.9百万元（138.1百万美元），而2020年同期为人民币538.6百万元。</blockquote>Adjusted net loss2.Adjusted net loss, which is a non-GAAP measure that excludes share-based compensation expenses, amortization expense related to intangible assets acquired through business acquisitions and income tax related to intangible assets acquired through business acquisition, was RMB665.8 million (US$101.6 million), compared to RMB474.6 million in the same period of 2020.<blockquote>调整后净亏损2。调整后净亏损为人民币6.658亿元（1.016亿美元），而2020年同期为人民币4.746亿元，这是一项非GAAP衡量标准，不包括基于股份的薪酬费用、与通过业务收购获得的无形资产相关的摊销费用以及与通过业务收购获得的无形资产相关的所得税。</blockquote>Basic and diluted EPS and adjustedbasic and diluted EPS2. Basic and diluted net loss per share were RMB2.54 (US$0.39), compared with RMB1.62 in the same period of 2020. Adjusted basic and diluted net loss per share were RMB1.87 (US$0.29), compared with RMB1.43 in the same period of 2020.<blockquote>基本及摊薄每股收益及调整后基本及摊薄每股收益2每股基本及摊薄净亏损为人民币2.54元（0.39美元），而2020年同期为人民币1.62元。调整后每股基本和摊薄净亏损为人民币1.87元（0.29美元），而2020年同期为人民币1.43元。</blockquote>Cash and cash equivalents, time deposits and short-term investments.As of March 31, 2021, the Company had cash and cash equivalents, time deposits, as well as short-term investments of RMB27.0 billion (US$4.1 billion), compared with RMB12.8 billion as of December 31, 2020.<blockquote>现金及现金等价物、定期存款及短期投资。截至2021年3月31日，本公司拥有现金及现金等价物、定期存款以及短期投资人民币270亿元（41亿美元），而截至2020年12月31日为人民币128亿元。</blockquote>Secondary Listing in Hong Kong<blockquote>香港第二上市</blockquote>On March 29, 2021, Bilibili successfully listed its Class Z ordinary shares on the main board of the Hong Kong Stock Exchange. The Company issued a total 28,750,000 Class Z ordinary shares in the global offering, including the fully exercised over-allotment option of 3,750,000 Class Z ordinary shares on April 21, 2021. Net proceeds from the global offering, including the over-allotment option, after deducting underwriting fees and other offering expenses, were approximately HKD22.9 billion.<blockquote>2021年3月29日，哔哩哔哩成功将其Z类普通股在香港联交所主板上市。本公司于全球发售中合共发行28,750,000股Z类普通股，包括于二零二一年四月二十一日获悉数行使3,750,000股Z类普通股的超额配股权。全球发售所得款项净额（包括超额配股权）经扣除包销费用及其他发售开支后约为229亿港元。</blockquote>Outlook<blockquote>世界观</blockquote>For the second quarter of 2021, the Company currently expects net revenues to be between RMB4.25 billion and RMB4.35 billion.<blockquote>2021年第二季度，本公司目前预计净收入将在人民币42.5亿元至人民币43.5亿元之间。</blockquote>The above outlook is based on the current market conditions and reflects the Company’s preliminary estimates, which are all subject to various uncertainties, including those related to the ongoing COVID-19 pandemic.<blockquote>上述展望基于当前的市场状况，反映了公司的初步估计，这些估计都受到各种不确定性的影响，包括与正在进行的 COVID-19 大流行病有关的不确定性。</blockquote>1The paying users&nbsp;refer to users who make payments for various products and services on our platform, including purchases in games&nbsp;and payments for VAS (excluding purchases on our e-commerce platform). A user who makes payments across different products and services offered on our platform using the same registered account is counted as one paying user and we add the number of paying users of Maoer towards our total paying users without eliminating duplicates.<blockquote>1付费用户是指在我们的平台上为各种产品和服务付费的用户，包括游戏中的购买和增值税的支付（不包括在我们的电子商务平台上的购买）。使用同一注册账户在我们平台上提供的不同产品和服务付款的用户被视为一名付款用户，我们将猫儿的付款用户数量添加到我们的付款用户总数中，而不会消除重复。</blockquote>2Adjusted net loss and adjusted&nbsp;basic and diluted EPS are non-GAAP financial measures. For more information on non-GAAP financial measures, please see the section of “Use of Non-GAAP Financial Measures” and the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this announcement.<blockquote>2调整后净亏损以及调整后基本和摊薄每股收益是非公认会计准则财务指标。有关非公认会计准则财务指标的更多信息，请参阅本公告末尾的 “非公认会计准则财务指标的使用 ”一节以及标题为 “公认会计准则和非公认会计准则业绩的未经审计调节表 ”的表格。</blockquote>Bilibili&nbsp;rose 1.49% in premarket trading.<blockquote>哔哩哔哩盘前交易上涨1.49%。</blockquote><img src=\"https://static.tigerbbs.com/7fe5891901fba19e1fa9ad449596e068\" tg-width=\"766\" tg-height=\"494\"><blockquote></blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Bilibili Q1 revenues reached $595.4M(+68%Y/Y), DAUs reached 60.1M(+18%Y/Y)<blockquote>哔哩哔哩Q1收入达到5.954亿美元（同比+68%），DAUs达到6010万美元（同比+18%）</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBilibili Q1 revenues reached $595.4M(+68%Y/Y), DAUs reached 60.1M(+18%Y/Y)<blockquote>哔哩哔哩Q1收入达到5.954亿美元（同比+68%），DAUs达到6010万美元（同比+18%）</blockquote>\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1079075236\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\nTiger Newspress \n2021-05-13 17:10\n</div>\n</a>\n</h4>\n</header>\n<article>\nBilibili Inc. (“Bilibili” or the “Company”) (NASDAQ: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced its unaudited financial results for the first quarter ended March 31, 2021.<blockquote>哔哩哔哩（“哔哩哔哩”或“公司”）（纳斯达克股票代码：BILI，港交所股票代码：9626）是中国标志性品牌和领先的年轻一代视频社区，今天公布了截至 2021 年 3 月 31 日的第一季度未经审计财务业绩。</blockquote>First Quarter 2021 Highlights:<blockquote>2021 年第一季度亮点：</blockquote><ul><li>Total net revenuesreached RMB3,901.1 million (US$595.4 million), a 68% increase from the same period in 2020.</li><li>Average monthly active users (MAUs)reached 223.3 million, and mobile MAUs reached 208.5 million, representing increases of 30% and 33%, respectively, from the same period in 2020.</li><li>Average daily active users (DAUs)reached 60.1 million, an 18% increase from the same period in 2020.</li><li>Average monthly paying users (MPUs1)reached 20.5 million, a 53% increase from the same period in 2020.</li></ul>“We kicked off 2021 with strong user growth and topline expansion, placing us firmly on track to achieve our growth target,” said Mr. Rui Chen, Chairman of the Board and Chief Executive Officer of Bilibili. “With a booming content ecosystem and fervent community bonds, our MAUs reached 223 million in the first quarter, up 30% compared with last year’s high base. Our users remained active and engaged, spending a daily average of 82 minutes on our platform. On March 29, 2021, we successfully completed our dual listing on the Hong Kong Stock Exchange, welcoming a broader base of investors and extending our presence in a financial market closer to home. Riding the massive wave of videolization, we aim to further grow our mindshare among the Gen Z+ demographic as the premium destination for video-based content and seize the tremendous growth opportunities in the video-based industry.”<blockquote><ul><li>净收入总额达到人民币3,901.1百万元（595.4百万美元），较2020年同期增长68%。</li><li>平均月活跃用户（MAU）达到2.233亿，移动端MAU达到2.085亿，较2020年同期分别增长30%和33%。</li><li>平均每日活跃用户（DAU）达到6010万，比2020年同期增长18%。</li><li>平均每月付费用户 (MPUs1)达到2050万，比2020年同期增长53%。</li></ul>“哔哩哔哩董事会主席兼首席执行官陈睿先生表示：”我们以强劲的用户增长和营收扩张拉开了 2021 年的序幕，使我们坚定地走上了实现增长目标的轨道。“凭借蓬勃发展的内容生态系统和热烈的社区纽带，我们第一季度的月活跃用户达到 2.23 亿，与去年的高基数相比增长了 30%。我们的用户保持活跃和参与度，平均每天在我们的平台上花费 82 分钟。2021 年 3 月 29 日，我们成功完成了在香港联交所的双重上市，迎来了更广泛的投资者群体，并将我们在离家更近的金融市场的存在延伸。乘着视频化的巨大浪潮，我们的目标是进一步扩大我们在Z世代+人群中作为视频内容优质目的地的认知份额，并抓住视频行业的巨大增长机遇。”</blockquote>Mr. Sam Fan, Chief Financial Officer of Bilibili, said, “We achieved strong financial performance in the first quarter, with record revenues of RMB3,901 million, up 68% year-over-year. MPUs increased to 20.5 million promoting our paying ratio to a record 9.2%. Our gross margin also improved to 24%, compared with 23% for the same period last year. With the completion of our Hong Kong public offering, we successfully raised approximately HKD22.9 billion after deducting underwriting fees and other offering expenses, which places us in healthy financial standings that support our growth. Our focus remains on investing in our increasingly robust content ecosystem as we continue to build our dynamic video-based Bilibili brand.”<blockquote>哔哩哔哩首席财务官范森先生表示：“我们在第一季度取得了强劲的财务表现，收入达到创纪录的人民币39.01亿元，同比增长68%。MPU增至2050万，使我们的支付率达到创纪录的9.2%。我们的毛利率也从去年同期的23%改善至24%。随着香港公开发售的完成，扣除包销费用和其他发售费用后，我们成功筹集了约229亿港元的资金，这使得我们的财务状况稳健，有利于我们的增长。随着我们继续打造基于动态视频的哔哩哔哩品牌，我们的重点仍然是投资于我们日益强大的内容生态系统。”</blockquote>First Quarter 2021 Financial Results<blockquote>2021年第一季度财务业绩</blockquote>Total net revenues.Total net revenues were RMB3,901.1 million (US$595.4 million), representing an increase of 68% from the same period of 2020.<blockquote>净收入总额。总净收入为人民币3,901.1百万元（5.954百万美元），较2020年同期增长68%。</blockquote>Mobile games.Revenues from mobile games were RMB1,170.7 million (US$178.7 million), representing an increase of 2% from the same period of 2020.<blockquote>手机游戏。手机游戏收入为人民币1,170.7百万元（178.7百万美元），较二零二零年同期增长2%。</blockquote>Value-added services (VAS).Revenues from VAS were RMB1,496.5 million (US$228.4 million), representing an increase of 89% from the same period of 2020, mainly attributable to the Company’s enhanced monetization efforts, led by increases in the number of paying users for the Company’s value-added services including the premium membership program, live broadcasting services and other value-added services.<blockquote>增值服务（VAS）。增值税收入为人民币 14.965 亿元（2.284 亿美元），较 2020 年同期增长 89%，主要归因于公司增值服务（包括高级会员计划、直播服务和其他增值服务）的付费用户数量增加，公司加大了货币化力度。</blockquote>Advertising.Revenues from advertising were RMB714.7 million (US$109.1 million), representing an increase of 234% from the same period of 2020. This increase was primarily attributable to further recognition of Bilibili’s brand name in China’s online advertising market, as well as Bilibili’s improved advertising efficiency.<blockquote>做广告。广告收入为人民币714.7百万元（109.1百万美元），较二零二零年同期增长234%。这一增长主要归因于中国在线广告市场对哔哩哔哩品牌的进一步认可，以及哔哩哔哩广告效率的提高。</blockquote>E-commerce and others.Revenues from e-commerce and others were RMB519.2 million (US$79.2 million), representing an increase of 230% from the same period of 2020, primarily attributable to the increase in sales of products through the Company’s e-commerce platform.<blockquote>电子商务等。来自电子商务和其他的收入为人民币5.192亿元（7920万美元），比2020年同期增长230%，主要是由于通过公司电子商务平台销售的产品增加。</blockquote>Cost of revenues.Cost of revenues was RMB2,963.2 million (US$452.3 million), representing an increase of 66%, compared with the same period of 2020. Revenue-sharing cost, a key component of cost of revenues, was RMB1,400.7 million (US$213.8 million), representing an increase of 58% from the same period in 2020.<blockquote>收入成本。收入成本为人民币2,963.2百万元（452.3百万美元），较2020年同期增长66%。收入分成成本（收入成本的关键组成部分）为人民币1,400.7百万元（213,800,000美元），较2020年同期增长58%。</blockquote>Gross profit.Gross profit was RMB937.9 million (US$143.1 million), representing an increase of 77% from the same period in 2020, which was primarily due to increased net revenues.<blockquote>毛利。毛利为人民币937.9百万元（1.431百万美元），较2020年同期增长77%，主要由于净收入增加。</blockquote>Total operating expenses.Total operating expenses were RMB1,968.8 million (US$300.5 million), representing an increase of 83% from the same period of 2020.<blockquote>总运营费用。总经营开支为人民币1,968.8百万元（300.5百万美元），较二零二零年同期增长83%。</blockquote>Sales and marketing expenses.Sales and marketing expenses were RMB1,000.1 million (US$152.6 million), representing a 65% increase year-over-year. The increase was primarily attributable to increased channel and marketing expenses to promote Bilibili’s app and brand, as well as an increase in headcount in sales and marketing personnel.<blockquote>销售和营销费用。销售及营销开支为人民币1,000.1百万元（152.6百万美元），同比增长65%。这一增长主要是由于推广哔哩哔哩应用和品牌的渠道和营销费用增加，以及销售和营销人员人数增加。</blockquote>General and administrative expenses.General and administrative expenses were RMB388.5 million (US$59.3 million), representing a 127% increase year-over-year. The increase was primarily due to increased headcount in general and administrative personnel, increased share-based compensation expenses, higher rental expenses and other general and administrative expenses.<blockquote>一般和行政费用。一般及行政开支为人民币388.5百万元（59.3百万美元），同比增长127%。增加主要由于一般及行政人员人数增加、以股份为基础的薪酬开支增加、租金开支及其他一般及行政开支增加。</blockquote>Research and development expenses.Research and development expenses were RMB580.3 million (US$88.6 million), representing a 95% increase year-over-year. The increase was primarily due to increased headcount in research and development personnel and increased share-based compensation expenses.<blockquote>研发费用。研发费用为人民币580.3百万元（88.6百万美元），同比增长95%。该增加主要是由于研发人员人数增加及以股份为基础的薪酬开支增加。</blockquote>Loss from operations.Loss from operations was RMB1,031.0 million (US$157.4 million), compared with RMB544.2 million in the same period of 2020.<blockquote>经营亏损。经营亏损为人民币1,031.0百万元（157.4百万美元），而2020年同期为人民币544.2百万元。</blockquote>Income tax expense.Income tax expense was RMB12.5 million (US$1.9 million), compared with RMB9.4 million in the same period of 2020.<blockquote>所得税费用。所得税费用为人民币12.5百万元（1.9百万美元），而2020年同期为人民币9.4百万元。</blockquote>Net loss.Net loss was RMB904.9 million (US$138.1 million), compared with RMB538.6 million in the same period of 2020.<blockquote>净亏损。净亏损为人民币904.9百万元（138.1百万美元），而2020年同期为人民币538.6百万元。</blockquote>Adjusted net loss2.Adjusted net loss, which is a non-GAAP measure that excludes share-based compensation expenses, amortization expense related to intangible assets acquired through business acquisitions and income tax related to intangible assets acquired through business acquisition, was RMB665.8 million (US$101.6 million), compared to RMB474.6 million in the same period of 2020.<blockquote>调整后净亏损2。调整后净亏损为人民币6.658亿元（1.016亿美元），而2020年同期为人民币4.746亿元，这是一项非GAAP衡量标准，不包括基于股份的薪酬费用、与通过业务收购获得的无形资产相关的摊销费用以及与通过业务收购获得的无形资产相关的所得税。</blockquote>Basic and diluted EPS and adjustedbasic and diluted EPS2. Basic and diluted net loss per share were RMB2.54 (US$0.39), compared with RMB1.62 in the same period of 2020. Adjusted basic and diluted net loss per share were RMB1.87 (US$0.29), compared with RMB1.43 in the same period of 2020.<blockquote>基本及摊薄每股收益及调整后基本及摊薄每股收益2每股基本及摊薄净亏损为人民币2.54元（0.39美元），而2020年同期为人民币1.62元。调整后每股基本和摊薄净亏损为人民币1.87元（0.29美元），而2020年同期为人民币1.43元。</blockquote>Cash and cash equivalents, time deposits and short-term investments.As of March 31, 2021, the Company had cash and cash equivalents, time deposits, as well as short-term investments of RMB27.0 billion (US$4.1 billion), compared with RMB12.8 billion as of December 31, 2020.<blockquote>现金及现金等价物、定期存款及短期投资。截至2021年3月31日，本公司拥有现金及现金等价物、定期存款以及短期投资人民币270亿元（41亿美元），而截至2020年12月31日为人民币128亿元。</blockquote>Secondary Listing in Hong Kong<blockquote>香港第二上市</blockquote>On March 29, 2021, Bilibili successfully listed its Class Z ordinary shares on the main board of the Hong Kong Stock Exchange. The Company issued a total 28,750,000 Class Z ordinary shares in the global offering, including the fully exercised over-allotment option of 3,750,000 Class Z ordinary shares on April 21, 2021. Net proceeds from the global offering, including the over-allotment option, after deducting underwriting fees and other offering expenses, were approximately HKD22.9 billion.<blockquote>2021年3月29日，哔哩哔哩成功将其Z类普通股在香港联交所主板上市。本公司于全球发售中合共发行28,750,000股Z类普通股，包括于二零二一年四月二十一日获悉数行使3,750,000股Z类普通股的超额配股权。全球发售所得款项净额（包括超额配股权）经扣除包销费用及其他发售开支后约为229亿港元。</blockquote>Outlook<blockquote>世界观</blockquote>For the second quarter of 2021, the Company currently expects net revenues to be between RMB4.25 billion and RMB4.35 billion.<blockquote>2021年第二季度，本公司目前预计净收入将在人民币42.5亿元至人民币43.5亿元之间。</blockquote>The above outlook is based on the current market conditions and reflects the Company’s preliminary estimates, which are all subject to various uncertainties, including those related to the ongoing COVID-19 pandemic.<blockquote>上述展望基于当前的市场状况，反映了公司的初步估计，这些估计都受到各种不确定性的影响，包括与正在进行的 COVID-19 大流行病有关的不确定性。</blockquote>1The paying users&nbsp;refer to users who make payments for various products and services on our platform, including purchases in games&nbsp;and payments for VAS (excluding purchases on our e-commerce platform). A user who makes payments across different products and services offered on our platform using the same registered account is counted as one paying user and we add the number of paying users of Maoer towards our total paying users without eliminating duplicates.<blockquote>1付费用户是指在我们的平台上为各种产品和服务付费的用户，包括游戏中的购买和增值税的支付（不包括在我们的电子商务平台上的购买）。使用同一注册账户在我们平台上提供的不同产品和服务付款的用户被视为一名付款用户，我们将猫儿的付款用户数量添加到我们的付款用户总数中，而不会消除重复。</blockquote>2Adjusted net loss and adjusted&nbsp;basic and diluted EPS are non-GAAP financial measures. For more information on non-GAAP financial measures, please see the section of “Use of Non-GAAP Financial Measures” and the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this announcement.<blockquote>2调整后净亏损以及调整后基本和摊薄每股收益是非公认会计准则财务指标。有关非公认会计准则财务指标的更多信息，请参阅本公告末尾的 “非公认会计准则财务指标的使用 ”一节以及标题为 “公认会计准则和非公认会计准则业绩的未经审计调节表 ”的表格。</blockquote>Bilibili&nbsp;rose 1.49% in premarket trading.<blockquote>哔哩哔哩盘前交易上涨1.49%。</blockquote><img src=\"https://static.tigerbbs.com/7fe5891901fba19e1fa9ad449596e068\" tg-width=\"766\" tg-height=\"494\"><blockquote></blockquote>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BILI":"哔哩哔哩","09626":"哔哩哔哩-W"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147949263","content_text":"Bilibili Inc. (“Bilibili” or the “Company”) (NASDAQ: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced its unaudited financial results for the first quarter ended March 31, 2021.First Quarter 2021 Highlights:Total net revenuesreached RMB3,901.1 million (US$595.4 million), a 68% increase from the same period in 2020.Average monthly active users (MAUs)reached 223.3 million, and mobile MAUs reached 208.5 million, representing increases of 30% and 33%, respectively, from the same period in 2020.Average daily active users (DAUs)reached 60.1 million, an 18% increase from the same period in 2020.Average monthly paying users (MPUs1)reached 20.5 million, a 53% increase from the same period in 2020.“We kicked off 2021 with strong user growth and topline expansion, placing us firmly on track to achieve our growth target,” said Mr. Rui Chen, Chairman of the Board and Chief Executive Officer of Bilibili. “With a booming content ecosystem and fervent community bonds, our MAUs reached 223 million in the first quarter, up 30% compared with last year’s high base. Our users remained active and engaged, spending a daily average of 82 minutes on our platform. On March 29, 2021, we successfully completed our dual listing on the Hong Kong Stock Exchange, welcoming a broader base of investors and extending our presence in a financial market closer to home. Riding the massive wave of videolization, we aim to further grow our mindshare among the Gen Z+ demographic as the premium destination for video-based content and seize the tremendous growth opportunities in the video-based industry.”Mr. Sam Fan, Chief Financial Officer of Bilibili, said, “We achieved strong financial performance in the first quarter, with record revenues of RMB3,901 million, up 68% year-over-year. MPUs increased to 20.5 million promoting our paying ratio to a record 9.2%. Our gross margin also improved to 24%, compared with 23% for the same period last year. With the completion of our Hong Kong public offering, we successfully raised approximately HKD22.9 billion after deducting underwriting fees and other offering expenses, which places us in healthy financial standings that support our growth. Our focus remains on investing in our increasingly robust content ecosystem as we continue to build our dynamic video-based Bilibili brand.”First Quarter 2021 Financial ResultsTotal net revenues.Total net revenues were RMB3,901.1 million (US$595.4 million), representing an increase of 68% from the same period of 2020.Mobile games.Revenues from mobile games were RMB1,170.7 million (US$178.7 million), representing an increase of 2% from the same period of 2020.Value-added services (VAS).Revenues from VAS were RMB1,496.5 million (US$228.4 million), representing an increase of 89% from the same period of 2020, mainly attributable to the Company’s enhanced monetization efforts, led by increases in the number of paying users for the Company’s value-added services including the premium membership program, live broadcasting services and other value-added services.Advertising.Revenues from advertising were RMB714.7 million (US$109.1 million), representing an increase of 234% from the same period of 2020. This increase was primarily attributable to further recognition of Bilibili’s brand name in China’s online advertising market, as well as Bilibili’s improved advertising efficiency.E-commerce and others.Revenues from e-commerce and others were RMB519.2 million (US$79.2 million), representing an increase of 230% from the same period of 2020, primarily attributable to the increase in sales of products through the Company’s e-commerce platform.Cost of revenues.Cost of revenues was RMB2,963.2 million (US$452.3 million), representing an increase of 66%, compared with the same period of 2020. Revenue-sharing cost, a key component of cost of revenues, was RMB1,400.7 million (US$213.8 million), representing an increase of 58% from the same period in 2020.Gross profit.Gross profit was RMB937.9 million (US$143.1 million), representing an increase of 77% from the same period in 2020, which was primarily due to increased net revenues.Total operating expenses.Total operating expenses were RMB1,968.8 million (US$300.5 million), representing an increase of 83% from the same period of 2020.Sales and marketing expenses.Sales and marketing expenses were RMB1,000.1 million (US$152.6 million), representing a 65% increase year-over-year. The increase was primarily attributable to increased channel and marketing expenses to promote Bilibili’s app and brand, as well as an increase in headcount in sales and marketing personnel.General and administrative expenses.General and administrative expenses were RMB388.5 million (US$59.3 million), representing a 127% increase year-over-year. The increase was primarily due to increased headcount in general and administrative personnel, increased share-based compensation expenses, higher rental expenses and other general and administrative expenses.Research and development expenses.Research and development expenses were RMB580.3 million (US$88.6 million), representing a 95% increase year-over-year. The increase was primarily due to increased headcount in research and development personnel and increased share-based compensation expenses.Loss from operations.Loss from operations was RMB1,031.0 million (US$157.4 million), compared with RMB544.2 million in the same period of 2020.Income tax expense.Income tax expense was RMB12.5 million (US$1.9 million), compared with RMB9.4 million in the same period of 2020.Net loss.Net loss was RMB904.9 million (US$138.1 million), compared with RMB538.6 million in the same period of 2020.Adjusted net loss2.Adjusted net loss, which is a non-GAAP measure that excludes share-based compensation expenses, amortization expense related to intangible assets acquired through business acquisitions and income tax related to intangible assets acquired through business acquisition, was RMB665.8 million (US$101.6 million), compared to RMB474.6 million in the same period of 2020.Basic and diluted EPS and adjustedbasic and diluted EPS2. Basic and diluted net loss per share were RMB2.54 (US$0.39), compared with RMB1.62 in the same period of 2020. Adjusted basic and diluted net loss per share were RMB1.87 (US$0.29), compared with RMB1.43 in the same period of 2020.Cash and cash equivalents, time deposits and short-term investments.As of March 31, 2021, the Company had cash and cash equivalents, time deposits, as well as short-term investments of RMB27.0 billion (US$4.1 billion), compared with RMB12.8 billion as of December 31, 2020.Secondary Listing in Hong KongOn March 29, 2021, Bilibili successfully listed its Class Z ordinary shares on the main board of the Hong Kong Stock Exchange. The Company issued a total 28,750,000 Class Z ordinary shares in the global offering, including the fully exercised over-allotment option of 3,750,000 Class Z ordinary shares on April 21, 2021. Net proceeds from the global offering, including the over-allotment option, after deducting underwriting fees and other offering expenses, were approximately HKD22.9 billion.OutlookFor the second quarter of 2021, the Company currently expects net revenues to be between RMB4.25 billion and RMB4.35 billion.The above outlook is based on the current market conditions and reflects the Company’s preliminary estimates, which are all subject to various uncertainties, including those related to the ongoing COVID-19 pandemic.1The paying users refer to users who make payments for various products and services on our platform, including purchases in games and payments for VAS (excluding purchases on our e-commerce platform). A user who makes payments across different products and services offered on our platform using the same registered account is counted as one paying user and we add the number of paying users of Maoer towards our total paying users without eliminating duplicates.2Adjusted net loss and adjusted basic and diluted EPS are non-GAAP financial measures. For more information on non-GAAP financial measures, please see the section of “Use of Non-GAAP Financial Measures” and the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this announcement.Bilibili rose 1.49% in premarket trading.","news_type":1,"symbols_score_info":{"09626":0.9,"BILI":0.9}},"isVote":1,"tweetType":1,"viewCount":2354,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":["BTCUSD.DBSCC","XBTmain","BTCmain"],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":71,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/191437807"}