cnds524
2021-07-02
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ROKU: The Next Step<blockquote>ROKU：下一步</blockquote>
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However, high P/S and P/CF are still a concern.</li> <li>We're risking it by going long as the early signs of acquisitions have been encouraging.</li> <li>Tread lightly with the risks involved.</li> </ul> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/4b00a4fa1d444c1076f1bb7fa30c1199\" tg-width=\"768\" tg-height=\"566\"><span>Arturo Holmes/Getty Images Entertainment</span></p><p><blockquote><ul><li>ROKU 的股票处于平衡状态，因为它首次报告盈余。</li><li>股票价格取决于它是否将资本用于股东的价值。</li><li>营收增长和现金流的天文数字增长就是见证。然而，高市盈率和市盈率仍然令人担忧。</li><li>由于收购的早期迹象令人鼓舞，我们冒着做多的风险。</li><li>对所涉及的风险轻描淡写。</li></ul><p class=\"t-img-caption\"><span>阿图罗·霍姆斯/盖蒂图片社娱乐</span></p></blockquote></p><p> <b>Overview</b></p><p><blockquote><b>概述</b></blockquote></p><p> For those who aren't aware, Roku (NASDAQ:ROKU) is the leading TV streaming platform in the United States, with an active user base of over 50 million. The company partners with TV brands which allows it to manufacture and sell its content via its platform.</p><p><blockquote>对于那些不知道的人来说，Roku（纳斯达克股票代码：ROKU）是美国领先的电视流媒体平台，拥有超过5000万的活跃用户群。该公司与电视品牌合作，这使其能够通过其平台制造和销售内容。</blockquote></p><p> The company operates through two segments namely platform and player.</p><p><blockquote>该公司通过两个部门运营，即平台和玩家。</blockquote></p><p> The platform segment allows users to gain access to television and movies. The player segment offers streaming players, audio products, and accessories through the ROKU name. Further to the business is significant ad revenue as most tech companies have these days.</p><p><blockquote>平台部分允许用户访问电视和电影。播放器细分市场通过ROKU名称提供流媒体播放器、音频产品和配件。除了这项业务之外，还有可观的广告收入，就像现在大多数科技公司一样。</blockquote></p><p> ROKU is still in its growth stage and has gained significant traction from investors since listing on the Nasdaq in 2017.</p><p><blockquote>ROKU仍处于成长阶段，自2017年在纳斯达克上市以来，已获得投资者的显著吸引力。</blockquote></p><p> <b>Financials </b></p><p><blockquote><b>财务</b></blockquote></p><p> <b>Top-Line</b></p><p><blockquote><b>顶线</b></blockquote></p><p> ROKU reported 63.46% in year-over-year revenue growth the past year. The company has a 5-year average growth rate in revenue of 40.9%, which ranks in the 99th sector percentile. ROKU's core business is growing well, with 101% year-over-year growth in revenue due to an increase in platform usage of 4.5% in the past quarter. We think that ad revenue will add sustainability to the firm's revenue as competition rises through improved products from Apple(NASDAQ:AAPL)and Google(NASDAQ:GOOG)(NASDAQ:GOOGL)streaming services. ROKU has entered into a strategic alliance with Nielsen to access their ad content. ROKU also completed asset acquisitions in the deal by acquiring Nielsen's AVA and DAI technologies to improve content recognition and ad insertion.</p><p><blockquote>ROKU去年收入同比增长63.46%。该公司5年平均收入增长率为40.9%，位列行业第99位。ROKU的核心业务增长良好，由于上一季度平台使用量增长4.5%，收入同比增长101%。我们认为，随着苹果（纳斯达克股票代码：AAPL）和谷歌（纳斯达克股票代码：GOOG）（纳斯达克股票代码：GOOGL）流媒体服务的改进产品带来的竞争加剧，广告收入将增加公司收入的可持续性。ROKU已经与尼尔森结成战略联盟，以访问他们的广告内容。ROKU还在交易中完成了资产收购，收购了尼尔森旗下的AVA和DAI技术，以改善内容识别和广告插入。</blockquote></p><p> We think that added efficiency and synergies will improve the sustainability of the company's earnings.</p><p><blockquote>我们认为，提高效率和协同效应将提高公司盈利的可持续性。</blockquote></p><p> <b>User Growth</b></p><p><blockquote><b>用户增长</b></blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/7660020b92ea61b62566e9ac2ac6cd02\" tg-width=\"640\" tg-height=\"409\"><span>Source: Statista</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：Statista</span></p></blockquote></p><p> ROKU has undoubtedly expanded rapidly during the lockdown, and this is an anomaly that can't be denied. But something worth looking at is the company's gradual increase before the pandemic. We don't think that ROKU is a one-hit-wonder by any stretch of the imagination, and user growth looks set to continue growing.</p><p><blockquote>ROKU无疑在封锁期间迅速扩张，这是一个不可否认的异常现象。但值得注意的是该公司在大流行之前的逐步增长。无论我们怎么想象，我们都不认为ROKU是一个一蹴而就的奇迹，而且用户增长看起来还会继续增长。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/e27f287b57a10fb5d043ef20b96b548a\" tg-width=\"640\" tg-height=\"305\"><span>Source: GuruFocus</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：GuruFocus</span></p></blockquote></p><p> To consolidate the argument, we've pulled up the return on invested capital chart. The ROIC is a good indicator of a company's competitive stance within an industry. The recent growth in ROIC indicates that ROKU is still expanding well in itsindustry. We think that increased third-party distributors and increased investment in the ROKU channels contributed immensely to the uptick in ROIC. Furthermore, factors such as Disney+ and NBC Universal Peacock, HBO Max, and Discovery+ have and will stimulate further user growth.</p><p><blockquote>为了巩固这一论点，我们拉出了投资资本回报率图表。投资回报率是公司在行业内竞争地位的一个很好的指标。最近投资回报率的增长表明ROKU在其行业中仍在良好扩张。我们认为，第三方分销商的增加和ROKU渠道投资的增加对投资回报率的上升做出了巨大贡献。此外，迪士尼+和NBC环球孔雀、HBO Max和Discovery+等因素已经并将刺激用户的进一步增长。</blockquote></p><p> <b>Bottom-Line</b></p><p><blockquote><b>底线</b></blockquote></p><p> <img src=\"https://static.tigerbbs.com/fe252a78a1b9f030d0518689d2bfb148\" tg-width=\"640\" tg-height=\"109\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/731e79eb9769e07f6760b43a0670f444\" tg-width=\"640\" tg-height=\"129\"></p><p><blockquote></blockquote></p><p> Very important to us are net income and normalized net income. The reasons are that the company finally turned a profit in Q-1 and now has residual to work with. The factor is unusual items. ROKU's normalized net income excludes unusual earnings, the fact that they're still reporting positive normalized net income is a big plus.</p><p><blockquote>对我们来说非常重要的是净利润和标准化净利润。原因是该公司终于在第一季度扭亏为盈，现在有剩余资金可以处理。因素是不寻常的物品。ROKU 的标准化净利润不包括异常收益，事实上他们仍然报告正的标准化净利润是一个很大的优势。</blockquote></p><p> <b>Multiples</b></p><p><blockquote><b>多重</b></blockquote></p><p> Seeing that ROKU is now profitable, we can apply a few multiples for analysis. To start with, we looked at the price to sales. This metric can be used at any stage of the business cycle. ROKU is in a growth phase, and we think it's not easy to interpret the other multiples without looking at this one first.(The base data can be found on Seeking Alpha)</p><p><blockquote>看到ROKU现在盈利了，我们可以应用几个倍数进行分析。首先，我们看了销售价格。这个指标可以在商业周期的任何阶段使用。ROKU正处于增长阶段，我们认为如果不先看看这个倍数，就很难解读其他倍数。（基本数据可以在 Seeking Alpha 上找到）</blockquote></p><p> <ul> <li>Market Cap/Annual Sales = 10.27</li> </ul> Considering that we'd like to see a price to sales ratio of between 1 and 2, ROKU is trading at a premium. It has to be considered that sales are growing at an average rate of above 40% annually.</p><p><blockquote><ul><li>市值/年销售额 = 10.27</li></ul>考虑到我们希望看到市销率在 1 到 2 之间，ROKU的交易价格较高。必须考虑到销售额平均每年增长40%以上。</blockquote></p><p> Another ratio we can look at is the price to cash flow, which is a great metric to use as cash flow resembles the intrinsic value.</p><p><blockquote>我们可以查看的另一个比率是价格与现金流的比率，这是一个很好的指标，因为现金流类似于内在价值。</blockquote></p><p></p><p> <ul> <li>Share price/Cash flow per share = $460/$1.72 = 267.44</li> </ul> Again, this is a high multiple, and we'd like to see a price to cash flow ratio of between 15-20. ROKU has seen an unlevered free cash flow growth worth 181.51% over the last year but only has a free cash flow yield of 0.3%.</p><p><blockquote><ul><li>股价/每股现金流量=$460/$1.72=267.44</li></ul>同样，这是一个很高的倍数，我们希望看到价格与现金流的比率在 15-20 之间。ROKU去年的无杠杆自由现金流增长了181.51%，但自由现金流收益率仅为0.3%。</blockquote></p><p> The cash flows are still too volatile to forecast the intrinsic value and leading P/E ratio.</p><p><blockquote>现金流仍然太不稳定，无法预测内在价值和领先市盈率。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/026ba34f1e658421a653fef0403c2ba5\" tg-width=\"640\" tg-height=\"321\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> Analysts expect massive upside in EPS but we think that this is fantasy. The main reason is the fact that the company now holds residual. Let's explain why.</p><p><blockquote>分析师预计每股收益将大幅上涨，但我们认为这是幻想。主要原因是公司现在持有剩余。让我们解释一下为什么。</blockquote></p><p> <b>Use Of Residual</b></p><p><blockquote><b>残留物的使用</b></blockquote></p><p> Essential to any stock's valuation is the asset base. Sure ROKU will probably trade at a premium to its asset base due to intellectual property and other intangible assets. However, the fundamental asset base growth is significant, and we think that their M&A strategy will ultimately determine the stock's fate.</p><p><blockquote>资产基础对任何股票的估值都至关重要。当然，由于知识产权和其他无形资产，ROKU的交易价格可能会高于其资产基础。然而，基本资产基础增长显着，我们认为他们的并购策略将最终决定该股的命运。</blockquote></p><p> Let's look at acquisition strategies.</p><p><blockquote>让我们来看看收购策略。</blockquote></p><p> To start off with, we'll discuss the importance of data and asset acquisitions for tech companies. Data and asset acquisitions allow for organic growth to be amplified due to the synergies. Purchasing the 'ready-made' innovation is much more effective than innovating from scratch yourself.</p><p><blockquote>首先，我们将讨论数据和资产收购对科技公司的重要性。由于协同效应，数据和资产收购可以放大有机增长。购买“现成的”创新比自己从头开始创新要有效得多。</blockquote></p><p> Secondly, let's discuss verticals. Vertical integration allows for acquisitions up and down the value chain. These acquisitions allow for cost-cutting through bargaining power and pricing leadership in the market. If ROKU goes this way, they'll add tremendous value to their asset base.</p><p><blockquote>其次，我们来讨论一下垂直。垂直整合允许在价值链上下游进行收购。这些收购通过议价能力和市场定价领先地位来削减成本。如果ROKU走这条路，他们将为其资产基础增加巨大价值。</blockquote></p><p> Now for horizontals. If ROKU chooses to acquire horizontally for the purpose of gaining market share and reducing potential competitors, they'll end up paying premiums and ending up in many litigation fights. Not very good for shareholders.</p><p><blockquote>现在是水平的。如果ROKU以获得市场份额和减少潜在竞争对手为目的选择横向收购，他们最终将支付溢价并陷入许多诉讼斗争。对股东不太好。</blockquote></p><p> Other uses of capital.</p><p><blockquote>资本的其他用途。</blockquote></p><p> ROKU could simply increase its headcount and continue developing internally. This is also not a very efficient way of going about adding shareholder value. It's unlikely that the company will pay dividends and engage in share buyback programs at this stage as it's still in a growth phase.</p><p><blockquote>ROKU可以简单地增加员工人数并继续内部发展。这也不是增加股东价值的一种非常有效的方式。该公司现阶段不太可能支付股息并参与股票回购计划，因为它仍处于增长阶段。</blockquote></p><p> The early signs are that they're completing asset purchases.</p><p><blockquote>早期迹象表明他们正在完成资产购买。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/5b8ae004c046f2ab6dae4dc02de6b25c\" tg-width=\"640\" tg-height=\"318\"><span>Source: Crunchbase</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：Crunchbase</span></p></blockquote></p><p> Old House Ventures was acquired to add to its content and bring synergies to the table. Nielsen, as discussed, brings further expansion to the platform and is another lean asset acquisition. The Giraffic deal adds to their cloud space, this is another smart acquisition. Also adding to ad revenue is the acquisition of dataxu, another good acquisition in our opinion. And finally,Dynastrom was an acquisition that adds to ROKU's engineering team.</p><p><blockquote>收购Old House Ventures是为了增加其内容并带来协同效应。如前所述，尼尔森为该平台带来了进一步的扩展，是另一项精益资产收购。Giraffic交易增加了他们的云空间，这是另一个明智的收购。收购 dataxu 也增加了广告收入，我们认为这是另一项不错的收购。最后， Dynastrom 的收购增加了 ROKU 的工程团队。</blockquote></p><p> If ROKU continues acquiring in this manner, it will increase the cash value of its future growth opportunities, this is very good for shareholders.</p><p><blockquote>如果ROKU继续以这种方式收购，将增加其未来增长机会的现金价值，这对股东来说是非常好的。</blockquote></p><p> <b>Shareholder Value</b></p><p><blockquote><b>股东价值</b></blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/cf094989971e65038753abbf9d78cb33\" tg-width=\"640\" tg-height=\"308\"><span>Source: GuruFocus</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：GuruFocus</span></p></blockquote></p><p> It remains in the balance as to whether there's a real drive towards shareholder value or not. The EPS is all over the place, which is understandable as many insiders might exercise options during high stock prices. The other side of it is that net income also has been surging. It remains to be seen what the EPS will do. Investors should note that ROKU has a dual-class voting structure, which dilutes shareholder voting rights over insider voting rights.</p><p><blockquote>至于是否有真正的股东价值驱动力，这仍然是一个平衡。每股收益无处不在，这是可以理解的，因为许多内部人士可能会在股价高企时行使期权。另一方面，净利润也一直在飙升。EPS会做什么还有待观察。投资者应注意，ROKU采用双层投票结构，稀释了股东投票权而非内部人士投票权。</blockquote></p><p> <b>Our Take</b></p><p><blockquote><b>我们的看法</b></blockquote></p><p> ROKU is a big gamble at the moment. The company is generating significant topline revenue, and cash flows are growing. If the company follows a similar acquisition strategy as big tech companies, the stock will thrive. If it uses its residual to little effect, the stock might plummet, especially considering the high price to sales and price to cash flow ratios. We're taking our chances nonetheless.</p><p><blockquote>ROKU目前是一场豪赌。该公司正在产生可观的营收，现金流也在增长。如果该公司遵循与大型科技公司类似的收购策略，该股将会蓬勃发展。如果它使用剩余资金收效甚微，股价可能会暴跌，特别是考虑到高市销率和市现金流比率。尽管如此，我们还是要碰碰运气。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>ROKU: The Next Step<blockquote>ROKU：下一步</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nROKU: The Next Step<blockquote>ROKU：下一步</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">seekingalpha</strong><span class=\"h-time small\">2021-07-02 21:27</span>\n</p>\n</h4>\n</header>\n<article>\n<p><b>Summary</b></p><p><blockquote><b>总结</b></blockquote></p><p> <ul> <li>ROKU's stock is in the balance as it reports residual for the first time.</li> <li>The stock price depends on whether it uses the capital to the value of shareholders.</li> <li>Astronomical gains in top-line growth and cash flow are witnesses. However, high P/S and P/CF are still a concern.</li> <li>We're risking it by going long as the early signs of acquisitions have been encouraging.</li> <li>Tread lightly with the risks involved.</li> </ul> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/4b00a4fa1d444c1076f1bb7fa30c1199\" tg-width=\"768\" tg-height=\"566\"><span>Arturo Holmes/Getty Images Entertainment</span></p><p><blockquote><ul><li>ROKU 的股票处于平衡状态，因为它首次报告盈余。</li><li>股票价格取决于它是否将资本用于股东的价值。</li><li>营收增长和现金流的天文数字增长就是见证。然而，高市盈率和市盈率仍然令人担忧。</li><li>由于收购的早期迹象令人鼓舞，我们冒着做多的风险。</li><li>对所涉及的风险轻描淡写。</li></ul><p class=\"t-img-caption\"><span>阿图罗·霍姆斯/盖蒂图片社娱乐</span></p></blockquote></p><p> <b>Overview</b></p><p><blockquote><b>概述</b></blockquote></p><p> For those who aren't aware, Roku (NASDAQ:ROKU) is the leading TV streaming platform in the United States, with an active user base of over 50 million. The company partners with TV brands which allows it to manufacture and sell its content via its platform.</p><p><blockquote>对于那些不知道的人来说，Roku（纳斯达克股票代码：ROKU）是美国领先的电视流媒体平台，拥有超过5000万的活跃用户群。该公司与电视品牌合作，这使其能够通过其平台制造和销售内容。</blockquote></p><p> The company operates through two segments namely platform and player.</p><p><blockquote>该公司通过两个部门运营，即平台和玩家。</blockquote></p><p> The platform segment allows users to gain access to television and movies. The player segment offers streaming players, audio products, and accessories through the ROKU name. Further to the business is significant ad revenue as most tech companies have these days.</p><p><blockquote>平台部分允许用户访问电视和电影。播放器细分市场通过ROKU名称提供流媒体播放器、音频产品和配件。除了这项业务之外，还有可观的广告收入，就像现在大多数科技公司一样。</blockquote></p><p> ROKU is still in its growth stage and has gained significant traction from investors since listing on the Nasdaq in 2017.</p><p><blockquote>ROKU仍处于成长阶段，自2017年在纳斯达克上市以来，已获得投资者的显著吸引力。</blockquote></p><p> <b>Financials </b></p><p><blockquote><b>财务</b></blockquote></p><p> <b>Top-Line</b></p><p><blockquote><b>顶线</b></blockquote></p><p> ROKU reported 63.46% in year-over-year revenue growth the past year. The company has a 5-year average growth rate in revenue of 40.9%, which ranks in the 99th sector percentile. ROKU's core business is growing well, with 101% year-over-year growth in revenue due to an increase in platform usage of 4.5% in the past quarter. We think that ad revenue will add sustainability to the firm's revenue as competition rises through improved products from Apple(NASDAQ:AAPL)and Google(NASDAQ:GOOG)(NASDAQ:GOOGL)streaming services. ROKU has entered into a strategic alliance with Nielsen to access their ad content. ROKU also completed asset acquisitions in the deal by acquiring Nielsen's AVA and DAI technologies to improve content recognition and ad insertion.</p><p><blockquote>ROKU去年收入同比增长63.46%。该公司5年平均收入增长率为40.9%，位列行业第99位。ROKU的核心业务增长良好，由于上一季度平台使用量增长4.5%，收入同比增长101%。我们认为，随着苹果（纳斯达克股票代码：AAPL）和谷歌（纳斯达克股票代码：GOOG）（纳斯达克股票代码：GOOGL）流媒体服务的改进产品带来的竞争加剧，广告收入将增加公司收入的可持续性。ROKU已经与尼尔森结成战略联盟，以访问他们的广告内容。ROKU还在交易中完成了资产收购，收购了尼尔森旗下的AVA和DAI技术，以改善内容识别和广告插入。</blockquote></p><p> We think that added efficiency and synergies will improve the sustainability of the company's earnings.</p><p><blockquote>我们认为，提高效率和协同效应将提高公司盈利的可持续性。</blockquote></p><p> <b>User Growth</b></p><p><blockquote><b>用户增长</b></blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/7660020b92ea61b62566e9ac2ac6cd02\" tg-width=\"640\" tg-height=\"409\"><span>Source: Statista</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：Statista</span></p></blockquote></p><p> ROKU has undoubtedly expanded rapidly during the lockdown, and this is an anomaly that can't be denied. But something worth looking at is the company's gradual increase before the pandemic. We don't think that ROKU is a one-hit-wonder by any stretch of the imagination, and user growth looks set to continue growing.</p><p><blockquote>ROKU无疑在封锁期间迅速扩张，这是一个不可否认的异常现象。但值得注意的是该公司在大流行之前的逐步增长。无论我们怎么想象，我们都不认为ROKU是一个一蹴而就的奇迹，而且用户增长看起来还会继续增长。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/e27f287b57a10fb5d043ef20b96b548a\" tg-width=\"640\" tg-height=\"305\"><span>Source: GuruFocus</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：GuruFocus</span></p></blockquote></p><p> To consolidate the argument, we've pulled up the return on invested capital chart. The ROIC is a good indicator of a company's competitive stance within an industry. The recent growth in ROIC indicates that ROKU is still expanding well in itsindustry. We think that increased third-party distributors and increased investment in the ROKU channels contributed immensely to the uptick in ROIC. Furthermore, factors such as Disney+ and NBC Universal Peacock, HBO Max, and Discovery+ have and will stimulate further user growth.</p><p><blockquote>为了巩固这一论点，我们拉出了投资资本回报率图表。投资回报率是公司在行业内竞争地位的一个很好的指标。最近投资回报率的增长表明ROKU在其行业中仍在良好扩张。我们认为，第三方分销商的增加和ROKU渠道投资的增加对投资回报率的上升做出了巨大贡献。此外，迪士尼+和NBC环球孔雀、HBO Max和Discovery+等因素已经并将刺激用户的进一步增长。</blockquote></p><p> <b>Bottom-Line</b></p><p><blockquote><b>底线</b></blockquote></p><p> <img src=\"https://static.tigerbbs.com/fe252a78a1b9f030d0518689d2bfb148\" tg-width=\"640\" tg-height=\"109\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/731e79eb9769e07f6760b43a0670f444\" tg-width=\"640\" tg-height=\"129\"></p><p><blockquote></blockquote></p><p> Very important to us are net income and normalized net income. The reasons are that the company finally turned a profit in Q-1 and now has residual to work with. The factor is unusual items. ROKU's normalized net income excludes unusual earnings, the fact that they're still reporting positive normalized net income is a big plus.</p><p><blockquote>对我们来说非常重要的是净利润和标准化净利润。原因是该公司终于在第一季度扭亏为盈，现在有剩余资金可以处理。因素是不寻常的物品。ROKU 的标准化净利润不包括异常收益，事实上他们仍然报告正的标准化净利润是一个很大的优势。</blockquote></p><p> <b>Multiples</b></p><p><blockquote><b>多重</b></blockquote></p><p> Seeing that ROKU is now profitable, we can apply a few multiples for analysis. To start with, we looked at the price to sales. This metric can be used at any stage of the business cycle. ROKU is in a growth phase, and we think it's not easy to interpret the other multiples without looking at this one first.(The base data can be found on Seeking Alpha)</p><p><blockquote>看到ROKU现在盈利了，我们可以应用几个倍数进行分析。首先，我们看了销售价格。这个指标可以在商业周期的任何阶段使用。ROKU正处于增长阶段，我们认为如果不先看看这个倍数，就很难解读其他倍数。（基本数据可以在 Seeking Alpha 上找到）</blockquote></p><p> <ul> <li>Market Cap/Annual Sales = 10.27</li> </ul> Considering that we'd like to see a price to sales ratio of between 1 and 2, ROKU is trading at a premium. It has to be considered that sales are growing at an average rate of above 40% annually.</p><p><blockquote><ul><li>市值/年销售额 = 10.27</li></ul>考虑到我们希望看到市销率在 1 到 2 之间，ROKU的交易价格较高。必须考虑到销售额平均每年增长40%以上。</blockquote></p><p> Another ratio we can look at is the price to cash flow, which is a great metric to use as cash flow resembles the intrinsic value.</p><p><blockquote>我们可以查看的另一个比率是价格与现金流的比率，这是一个很好的指标，因为现金流类似于内在价值。</blockquote></p><p></p><p> <ul> <li>Share price/Cash flow per share = $460/$1.72 = 267.44</li> </ul> Again, this is a high multiple, and we'd like to see a price to cash flow ratio of between 15-20. ROKU has seen an unlevered free cash flow growth worth 181.51% over the last year but only has a free cash flow yield of 0.3%.</p><p><blockquote><ul><li>股价/每股现金流量=$460/$1.72=267.44</li></ul>同样，这是一个很高的倍数，我们希望看到价格与现金流的比率在 15-20 之间。ROKU去年的无杠杆自由现金流增长了181.51%，但自由现金流收益率仅为0.3%。</blockquote></p><p> The cash flows are still too volatile to forecast the intrinsic value and leading P/E ratio.</p><p><blockquote>现金流仍然太不稳定，无法预测内在价值和领先市盈率。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/026ba34f1e658421a653fef0403c2ba5\" tg-width=\"640\" tg-height=\"321\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> Analysts expect massive upside in EPS but we think that this is fantasy. The main reason is the fact that the company now holds residual. Let's explain why.</p><p><blockquote>分析师预计每股收益将大幅上涨，但我们认为这是幻想。主要原因是公司现在持有剩余。让我们解释一下为什么。</blockquote></p><p> <b>Use Of Residual</b></p><p><blockquote><b>残留物的使用</b></blockquote></p><p> Essential to any stock's valuation is the asset base. Sure ROKU will probably trade at a premium to its asset base due to intellectual property and other intangible assets. However, the fundamental asset base growth is significant, and we think that their M&A strategy will ultimately determine the stock's fate.</p><p><blockquote>资产基础对任何股票的估值都至关重要。当然，由于知识产权和其他无形资产，ROKU的交易价格可能会高于其资产基础。然而，基本资产基础增长显着，我们认为他们的并购策略将最终决定该股的命运。</blockquote></p><p> Let's look at acquisition strategies.</p><p><blockquote>让我们来看看收购策略。</blockquote></p><p> To start off with, we'll discuss the importance of data and asset acquisitions for tech companies. Data and asset acquisitions allow for organic growth to be amplified due to the synergies. Purchasing the 'ready-made' innovation is much more effective than innovating from scratch yourself.</p><p><blockquote>首先，我们将讨论数据和资产收购对科技公司的重要性。由于协同效应，数据和资产收购可以放大有机增长。购买“现成的”创新比自己从头开始创新要有效得多。</blockquote></p><p> Secondly, let's discuss verticals. Vertical integration allows for acquisitions up and down the value chain. These acquisitions allow for cost-cutting through bargaining power and pricing leadership in the market. If ROKU goes this way, they'll add tremendous value to their asset base.</p><p><blockquote>其次，我们来讨论一下垂直。垂直整合允许在价值链上下游进行收购。这些收购通过议价能力和市场定价领先地位来削减成本。如果ROKU走这条路，他们将为其资产基础增加巨大价值。</blockquote></p><p> Now for horizontals. If ROKU chooses to acquire horizontally for the purpose of gaining market share and reducing potential competitors, they'll end up paying premiums and ending up in many litigation fights. Not very good for shareholders.</p><p><blockquote>现在是水平的。如果ROKU以获得市场份额和减少潜在竞争对手为目的选择横向收购，他们最终将支付溢价并陷入许多诉讼斗争。对股东不太好。</blockquote></p><p> Other uses of capital.</p><p><blockquote>资本的其他用途。</blockquote></p><p> ROKU could simply increase its headcount and continue developing internally. This is also not a very efficient way of going about adding shareholder value. It's unlikely that the company will pay dividends and engage in share buyback programs at this stage as it's still in a growth phase.</p><p><blockquote>ROKU可以简单地增加员工人数并继续内部发展。这也不是增加股东价值的一种非常有效的方式。该公司现阶段不太可能支付股息并参与股票回购计划，因为它仍处于增长阶段。</blockquote></p><p> The early signs are that they're completing asset purchases.</p><p><blockquote>早期迹象表明他们正在完成资产购买。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/5b8ae004c046f2ab6dae4dc02de6b25c\" tg-width=\"640\" tg-height=\"318\"><span>Source: Crunchbase</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：Crunchbase</span></p></blockquote></p><p> Old House Ventures was acquired to add to its content and bring synergies to the table. Nielsen, as discussed, brings further expansion to the platform and is another lean asset acquisition. The Giraffic deal adds to their cloud space, this is another smart acquisition. Also adding to ad revenue is the acquisition of dataxu, another good acquisition in our opinion. And finally,Dynastrom was an acquisition that adds to ROKU's engineering team.</p><p><blockquote>收购Old House Ventures是为了增加其内容并带来协同效应。如前所述，尼尔森为该平台带来了进一步的扩展，是另一项精益资产收购。Giraffic交易增加了他们的云空间，这是另一个明智的收购。收购 dataxu 也增加了广告收入，我们认为这是另一项不错的收购。最后， Dynastrom 的收购增加了 ROKU 的工程团队。</blockquote></p><p> If ROKU continues acquiring in this manner, it will increase the cash value of its future growth opportunities, this is very good for shareholders.</p><p><blockquote>如果ROKU继续以这种方式收购，将增加其未来增长机会的现金价值，这对股东来说是非常好的。</blockquote></p><p> <b>Shareholder Value</b></p><p><blockquote><b>股东价值</b></blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/cf094989971e65038753abbf9d78cb33\" tg-width=\"640\" tg-height=\"308\"><span>Source: GuruFocus</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：GuruFocus</span></p></blockquote></p><p> It remains in the balance as to whether there's a real drive towards shareholder value or not. The EPS is all over the place, which is understandable as many insiders might exercise options during high stock prices. The other side of it is that net income also has been surging. It remains to be seen what the EPS will do. Investors should note that ROKU has a dual-class voting structure, which dilutes shareholder voting rights over insider voting rights.</p><p><blockquote>至于是否有真正的股东价值驱动力，这仍然是一个平衡。每股收益无处不在，这是可以理解的，因为许多内部人士可能会在股价高企时行使期权。另一方面，净利润也一直在飙升。EPS会做什么还有待观察。投资者应注意，ROKU采用双层投票结构，稀释了股东投票权而非内部人士投票权。</blockquote></p><p> <b>Our Take</b></p><p><blockquote><b>我们的看法</b></blockquote></p><p> ROKU is a big gamble at the moment. The company is generating significant topline revenue, and cash flows are growing. If the company follows a similar acquisition strategy as big tech companies, the stock will thrive. If it uses its residual to little effect, the stock might plummet, especially considering the high price to sales and price to cash flow ratios. We're taking our chances nonetheless.</p><p><blockquote>ROKU目前是一场豪赌。该公司正在产生可观的营收，现金流也在增长。如果该公司遵循与大型科技公司类似的收购策略，该股将会蓬勃发展。如果它使用剩余资金收效甚微，股价可能会暴跌，特别是考虑到高市销率和市现金流比率。尽管如此，我们还是要碰碰运气。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://seekingalpha.com/article/4437490-roku-the-next-step\">seekingalpha</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"ROKU":"Roku Inc"},"source_url":"https://seekingalpha.com/article/4437490-roku-the-next-step","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129664890","content_text":"Summary\n\nROKU's stock is in the balance as it reports residual for the first time.\nThe stock price depends on whether it uses the capital to the value of shareholders.\nAstronomical gains in top-line growth and cash flow are witnesses. However, high P/S and P/CF are still a concern.\nWe're risking it by going long as the early signs of acquisitions have been encouraging.\nTread lightly with the risks involved.\n\nArturo Holmes/Getty Images Entertainment\nOverview\nFor those who aren't aware, Roku (NASDAQ:ROKU) is the leading TV streaming platform in the United States, with an active user base of over 50 million. The company partners with TV brands which allows it to manufacture and sell its content via its platform.\nThe company operates through two segments namely platform and player.\nThe platform segment allows users to gain access to television and movies. The player segment offers streaming players, audio products, and accessories through the ROKU name. Further to the business is significant ad revenue as most tech companies have these days.\nROKU is still in its growth stage and has gained significant traction from investors since listing on the Nasdaq in 2017.\nFinancials \nTop-Line\nROKU reported 63.46% in year-over-year revenue growth the past year. The company has a 5-year average growth rate in revenue of 40.9%, which ranks in the 99th sector percentile. ROKU's core business is growing well, with 101% year-over-year growth in revenue due to an increase in platform usage of 4.5% in the past quarter. We think that ad revenue will add sustainability to the firm's revenue as competition rises through improved products from Apple(NASDAQ:AAPL)and Google(NASDAQ:GOOG)(NASDAQ:GOOGL)streaming services. ROKU has entered into a strategic alliance with Nielsen to access their ad content. ROKU also completed asset acquisitions in the deal by acquiring Nielsen's AVA and DAI technologies to improve content recognition and ad insertion.\nWe think that added efficiency and synergies will improve the sustainability of the company's earnings.\nUser Growth\nSource: Statista\nROKU has undoubtedly expanded rapidly during the lockdown, and this is an anomaly that can't be denied. But something worth looking at is the company's gradual increase before the pandemic. We don't think that ROKU is a one-hit-wonder by any stretch of the imagination, and user growth looks set to continue growing.\nSource: GuruFocus\nTo consolidate the argument, we've pulled up the return on invested capital chart. The ROIC is a good indicator of a company's competitive stance within an industry. The recent growth in ROIC indicates that ROKU is still expanding well in itsindustry. We think that increased third-party distributors and increased investment in the ROKU channels contributed immensely to the uptick in ROIC. Furthermore, factors such as Disney+ and NBC Universal Peacock, HBO Max, and Discovery+ have and will stimulate further user growth.\nBottom-Line\n\nVery important to us are net income and normalized net income. The reasons are that the company finally turned a profit in Q-1 and now has residual to work with. The factor is unusual items. ROKU's normalized net income excludes unusual earnings, the fact that they're still reporting positive normalized net income is a big plus.\nMultiples\nSeeing that ROKU is now profitable, we can apply a few multiples for analysis. To start with, we looked at the price to sales. This metric can be used at any stage of the business cycle. ROKU is in a growth phase, and we think it's not easy to interpret the other multiples without looking at this one first.(The base data can be found on Seeking Alpha)\n\nMarket Cap/Annual Sales = 10.27\n\nConsidering that we'd like to see a price to sales ratio of between 1 and 2, ROKU is trading at a premium. It has to be considered that sales are growing at an average rate of above 40% annually.\nAnother ratio we can look at is the price to cash flow, which is a great metric to use as cash flow resembles the intrinsic value.\n\nShare price/Cash flow per share = $460/$1.72 = 267.44\n\nAgain, this is a high multiple, and we'd like to see a price to cash flow ratio of between 15-20. ROKU has seen an unlevered free cash flow growth worth 181.51% over the last year but only has a free cash flow yield of 0.3%.\nThe cash flows are still too volatile to forecast the intrinsic value and leading P/E ratio.\n\nAnalysts expect massive upside in EPS but we think that this is fantasy. The main reason is the fact that the company now holds residual. Let's explain why.\nUse Of Residual\nEssential to any stock's valuation is the asset base. Sure ROKU will probably trade at a premium to its asset base due to intellectual property and other intangible assets. However, the fundamental asset base growth is significant, and we think that their M&A strategy will ultimately determine the stock's fate.\nLet's look at acquisition strategies.\nTo start off with, we'll discuss the importance of data and asset acquisitions for tech companies. Data and asset acquisitions allow for organic growth to be amplified due to the synergies. Purchasing the 'ready-made' innovation is much more effective than innovating from scratch yourself.\nSecondly, let's discuss verticals. Vertical integration allows for acquisitions up and down the value chain. These acquisitions allow for cost-cutting through bargaining power and pricing leadership in the market. If ROKU goes this way, they'll add tremendous value to their asset base.\nNow for horizontals. If ROKU chooses to acquire horizontally for the purpose of gaining market share and reducing potential competitors, they'll end up paying premiums and ending up in many litigation fights. Not very good for shareholders.\nOther uses of capital.\nROKU could simply increase its headcount and continue developing internally. This is also not a very efficient way of going about adding shareholder value. It's unlikely that the company will pay dividends and engage in share buyback programs at this stage as it's still in a growth phase.\nThe early signs are that they're completing asset purchases.\nSource: Crunchbase\nOld House Ventures was acquired to add to its content and bring synergies to the table. Nielsen, as discussed, brings further expansion to the platform and is another lean asset acquisition. The Giraffic deal adds to their cloud space, this is another smart acquisition. Also adding to ad revenue is the acquisition of dataxu, another good acquisition in our opinion. And finally,Dynastrom was an acquisition that adds to ROKU's engineering team.\nIf ROKU continues acquiring in this manner, it will increase the cash value of its future growth opportunities, this is very good for shareholders.\nShareholder Value\nSource: GuruFocus\nIt remains in the balance as to whether there's a real drive towards shareholder value or not. The EPS is all over the place, which is understandable as many insiders might exercise options during high stock prices. The other side of it is that net income also has been surging. It remains to be seen what the EPS will do. Investors should note that ROKU has a dual-class voting structure, which dilutes shareholder voting rights over insider voting rights.\nOur Take\nROKU is a big gamble at the moment. The company is generating significant topline revenue, and cash flows are growing. If the company follows a similar acquisition strategy as big tech companies, the stock will thrive. If it uses its residual to little effect, the stock might plummet, especially considering the high price to sales and price to cash flow ratios. We're taking our chances nonetheless.","news_type":1,"symbols_score_info":{"ROKU":0.9}},"isVote":1,"tweetType":1,"viewCount":2270,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/156465329"}
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