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2021-06-25
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"It's A Bust": Elon Musk's Fixation With Tesla's Failed Solar Roof Rollout<blockquote>“这是一个破产”:埃隆·马斯克对特斯拉太阳能屋顶推出失败的痴迷</blockquote>
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Bloomberg's Dana Hullpublished a pieceon Wednesday morning aptly titled \"Tesla’s Solar Roof Rollout Is a Bust — And a Fixation for Elon Musk\". The piece notes that Musk has recently become \"intensely focused on Tesla’s Solar Roof\", despite it just being a small part of Tesla's business. This is because, Hull postulates that the roof is \"essential to Musk’s vision for the company to evolve from an electric-car maker to something much grander\".</p><p><blockquote>但现在看来,主流媒体也终于开始注意到这种无用的东西了。彭博社记者达纳-赫尔(Dana Hull)周三上午发表了一篇题为 “特斯拉推出太阳能屋顶是一个失败--也是埃隆-马斯克(Elon Musk)的迷恋”的文章。文章指出,马斯克最近 “非常关注特斯拉的太阳能屋顶”,尽管这只是特斯拉业务的一小部分。这是因为,赫尔认为,车顶 “对马斯克实现公司从电动汽车制造商发展成为更宏伟的公司的愿景至关重要”。</blockquote></p><p> And we all know that Elon Musk is having a tough time turning a profit, ex-ZEV credits, as an automaker.</p><p><blockquote>我们都知道,作为一家汽车制造商,埃隆·马斯克 (Elon Musk) 很难实现盈利(不包括 ZEV 积分)。</blockquote></p><p> But the program is in tatters, the piece notes, potentially due to Musk's micromanagement of it. \"Musk has fired many of the executives and directors on the program, raised prices for consumers and gotten more heavily involved in its details,\" Hull writes. She reminds the reader than when the product was first unveiled back in 2016, Tesla was trying to undertake the acquisition of Solar City, which was \"rife with conflicts\". A shareholder lawsuit alleging fraud involving the buyout remains on track to begin trial, in Delaware, on July 12. Musk is expected to testify.</p><p><blockquote>但文章指出,该计划已经支离破碎,可能是由于马斯克对该计划的微观管理造成的。赫尔写道:“马斯克解雇了该计划的许多高管和董事,提高了消费者的价格,并更多地参与了该计划的细节。”她提醒读者,当该产品在2016年首次亮相时,特斯拉正试图收购“充满冲突”的太阳城。一项指控涉及收购的欺诈的股东诉讼仍有望于 7 月 12 日在特拉华州开始审判。马斯克预计将作证。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/12f0be79f77947a27b65eed074fdce5d\" tg-width=\"500\" tg-height=\"315\"></p><p><blockquote></blockquote></p><p> “It needs to be beautiful, affordable and seamlessly integrated,” Musk said about the company's solar roof shingle back in 2016. “You’ll want to call your neighbors over and say, ‘check out this sweet roof.’”</p><p><blockquote>“马斯克在 2016 年谈到公司的太阳能屋顶瓦时说:”它需要美观、经济实惠、无缝集成。“你会想把邻居看涨期权过来,说'看看这个可爱的屋顶'。</blockquote></p><p> Except now it's a half decade later and the company has barely rolled out any solar roofs, struggling to hit 200 installations per week. This is despite the fact that Musk set a goal to install more than 1,000 of them a week back in 2019. It raised prices in April of this year, leading to a slew of cancellations, Hull notes.</p><p><blockquote>只是现在已经过去了五年,该公司几乎没有推出任何太阳能屋顶,每周安装200个。尽管马斯克早在 2019 年就设定了每周安装 1,000 多个设备的目标。赫尔指出,该公司在今年 4 月提高了价格,导致大量取消。</blockquote></p><p> Eric Weddle, an executive at a roofing company in the Midwest who installs Tesla's solar roofs, told Bloomberg: “For Tesla, there is a lot of pressure to go fast and deploy fast. They tried to build a roofing company overnight. From our perspective, it seemed like the directive was to go fast and do more installations, period. And then suddenly, out of left field, came this sudden urge to get on a path to profitability.”</p><p><blockquote>中西部一家为特斯拉安装太阳能屋顶的屋顶公司高管 Eric Weddle 告诉彭博社: “对于特斯拉来说,快速部署和快速部署的压力很大。他们试图在一夜之间建立一家屋顶公司。从我们的角度来看,指令似乎是要快速部署,进行更多的安装,就这样。然后突然,左翼阵营出现了这种突然的冲动,想要走上盈利之路。”</blockquote></p><p> Hull writes that \"The company is coming to grips with how vastly different it is to fine-tune roof projects than to fix issues on an automobile assembly line\" - perhaps something they should have taken into consideration before pitching the idea to its shareholders and potential future investors all the way back in 2016.</p><p><blockquote>赫尔写道,“该公司正在意识到微调屋顶项目与解决汽车装配线上的问题有多么大的不同”——也许这是他们在向股东推销这个想法之前应该考虑的事情。和潜在的未来投资者早在 2016 年。</blockquote></p><p> Musk said his team made “significant mistakes in assessing the difficulty of certain roofs,” on the company's most recent earnings call. \"Production is going fine, but we are choked at the installation point.\"</p><p><blockquote>马斯克在公司最新的财报看涨期权上表示,他的团队 “在评估某些屋顶的难度时犯了重大错误”。“生产进展顺利,但我们在安装点就卡住了。”</blockquote></p><p> Mohammed Abdalla, the CEO of Good Faith Energy, another Tesla-certified installer, said: “The Solar Roof is not an easy product to install, it’s not a cheap product, and it’s going to take a lot of time to dial it in and bring the cost down.”</p><p><blockquote>另一家获得特斯拉认证的安装商 Good Faith Energy 的首席执行官穆罕默德-阿卜杜拉(Mohammed Abdalla)说: “太阳能屋顶不是一种容易安装的产品,也不是一种便宜的产品,安装它并降低成本需要很长时间。”</blockquote></p><p> All the while, Musk seems to be flailing about, spinning his wheels. Musk fired both RJ Johnson, the head of Tesla Energy, and Ryan Nungesser, the director of operations at Tesla’s factory in Buffalo, New York, on a call in mid-April of this year.</p><p><blockquote>与此同时,马斯克似乎一直在四处奔波,打转车轮。今年 4 月中旬,马斯克在一次看涨期权上解雇了特斯拉能源公司负责人 RJ Johnson 和特斯拉位于纽约水牛城的工厂运营总监 Ryan Nungesser。</blockquote></p><p> Weddle concluded: “No one seems to be worried about the future of the program. Everyone is just worried about the people connected to the program.<b>We still don’t know who’s running things, and I don’t think Tesla does either.”</b></p><p><blockquote>韦德尔总结道: “似乎没有人担心该计划的未来。每个人都只担心与该计划有关的人。<b>我们仍然不知道谁在管理事情,我认为特斯拉也不知道。”</b></blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>\"It's A Bust\": Elon Musk's Fixation With Tesla's Failed Solar Roof Rollout<blockquote>“这是一个破产”:埃隆·马斯克对特斯拉太阳能屋顶推出失败的痴迷</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n\"It's A Bust\": Elon Musk's Fixation With Tesla's Failed Solar Roof Rollout<blockquote>“这是一个破产”:埃隆·马斯克对特斯拉太阳能屋顶推出失败的痴迷</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">zerohedge</strong><span class=\"h-time small\">2021-06-24 20:38</span>\n</p>\n</h4>\n</header>\n<article>\n<p>We've been skeptical not only of <i>basically everything</i>Elon Musk has been doing over the last half-decade, but specifically about the company's plans for its solar roof tiles - which were pitched as one of the reasons to help Tesla<s>bail out</s>acquire the nearly-now-defunct Solar City, run by one of Musk's cousins, years ago.</p><p><blockquote>我们不仅怀疑<i>基本上一切</i>埃隆·马斯克 (Elon Musk) 在过去五年中一直在做这件事,但特别是关于该公司的太阳能屋顶瓦计划 - 这被认为是帮助特斯拉的原因之一<s>保释</s>几年前,收购了马斯克的一位堂兄弟经营的几乎现已倒闭的太阳城。</blockquote></p><p> Additionally, some of the more well known Tesla skeptics on FinTwit have taken special exception with the company's solar roof aspirations, with one expert in the fieldopining for nearly 2 hoursback in 2019 about why he believed, logistically, that the Solar Roof \"rollout\" was nothing more than a charade.</p><p><blockquote>此外,FinTwit 上一些更知名的特斯拉怀疑论者对该公司的太阳能屋顶愿望持特殊态度,一位专家在 2019 年花了近 2 个小时讨论了为什么他认为太阳能屋顶“推出”只不过是一场猜谜游戏。</blockquote></p><p> But now it looks as though the mainstream media is finally starting to catch on to the boondoggle, as well. Bloomberg's Dana Hullpublished a pieceon Wednesday morning aptly titled \"Tesla’s Solar Roof Rollout Is a Bust — And a Fixation for Elon Musk\". The piece notes that Musk has recently become \"intensely focused on Tesla’s Solar Roof\", despite it just being a small part of Tesla's business. This is because, Hull postulates that the roof is \"essential to Musk’s vision for the company to evolve from an electric-car maker to something much grander\".</p><p><blockquote>但现在看来,主流媒体也终于开始注意到这种无用的东西了。彭博社记者达纳-赫尔(Dana Hull)周三上午发表了一篇题为 “特斯拉推出太阳能屋顶是一个失败--也是埃隆-马斯克(Elon Musk)的迷恋”的文章。文章指出,马斯克最近 “非常关注特斯拉的太阳能屋顶”,尽管这只是特斯拉业务的一小部分。这是因为,赫尔认为,车顶 “对马斯克实现公司从电动汽车制造商发展成为更宏伟的公司的愿景至关重要”。</blockquote></p><p> And we all know that Elon Musk is having a tough time turning a profit, ex-ZEV credits, as an automaker.</p><p><blockquote>我们都知道,作为一家汽车制造商,埃隆·马斯克 (Elon Musk) 很难实现盈利(不包括 ZEV 积分)。</blockquote></p><p> But the program is in tatters, the piece notes, potentially due to Musk's micromanagement of it. \"Musk has fired many of the executives and directors on the program, raised prices for consumers and gotten more heavily involved in its details,\" Hull writes. She reminds the reader than when the product was first unveiled back in 2016, Tesla was trying to undertake the acquisition of Solar City, which was \"rife with conflicts\". A shareholder lawsuit alleging fraud involving the buyout remains on track to begin trial, in Delaware, on July 12. Musk is expected to testify.</p><p><blockquote>但文章指出,该计划已经支离破碎,可能是由于马斯克对该计划的微观管理造成的。赫尔写道:“马斯克解雇了该计划的许多高管和董事,提高了消费者的价格,并更多地参与了该计划的细节。”她提醒读者,当该产品在2016年首次亮相时,特斯拉正试图收购“充满冲突”的太阳城。一项指控涉及收购的欺诈的股东诉讼仍有望于 7 月 12 日在特拉华州开始审判。马斯克预计将作证。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/12f0be79f77947a27b65eed074fdce5d\" tg-width=\"500\" tg-height=\"315\"></p><p><blockquote></blockquote></p><p> “It needs to be beautiful, affordable and seamlessly integrated,” Musk said about the company's solar roof shingle back in 2016. “You’ll want to call your neighbors over and say, ‘check out this sweet roof.’”</p><p><blockquote>“马斯克在 2016 年谈到公司的太阳能屋顶瓦时说:”它需要美观、经济实惠、无缝集成。“你会想把邻居看涨期权过来,说'看看这个可爱的屋顶'。</blockquote></p><p> Except now it's a half decade later and the company has barely rolled out any solar roofs, struggling to hit 200 installations per week. This is despite the fact that Musk set a goal to install more than 1,000 of them a week back in 2019. It raised prices in April of this year, leading to a slew of cancellations, Hull notes.</p><p><blockquote>只是现在已经过去了五年,该公司几乎没有推出任何太阳能屋顶,每周安装200个。尽管马斯克早在 2019 年就设定了每周安装 1,000 多个设备的目标。赫尔指出,该公司在今年 4 月提高了价格,导致大量取消。</blockquote></p><p> Eric Weddle, an executive at a roofing company in the Midwest who installs Tesla's solar roofs, told Bloomberg: “For Tesla, there is a lot of pressure to go fast and deploy fast. They tried to build a roofing company overnight. From our perspective, it seemed like the directive was to go fast and do more installations, period. And then suddenly, out of left field, came this sudden urge to get on a path to profitability.”</p><p><blockquote>中西部一家为特斯拉安装太阳能屋顶的屋顶公司高管 Eric Weddle 告诉彭博社: “对于特斯拉来说,快速部署和快速部署的压力很大。他们试图在一夜之间建立一家屋顶公司。从我们的角度来看,指令似乎是要快速部署,进行更多的安装,就这样。然后突然,左翼阵营出现了这种突然的冲动,想要走上盈利之路。”</blockquote></p><p> Hull writes that \"The company is coming to grips with how vastly different it is to fine-tune roof projects than to fix issues on an automobile assembly line\" - perhaps something they should have taken into consideration before pitching the idea to its shareholders and potential future investors all the way back in 2016.</p><p><blockquote>赫尔写道,“该公司正在意识到微调屋顶项目与解决汽车装配线上的问题有多么大的不同”——也许这是他们在向股东推销这个想法之前应该考虑的事情。和潜在的未来投资者早在 2016 年。</blockquote></p><p> Musk said his team made “significant mistakes in assessing the difficulty of certain roofs,” on the company's most recent earnings call. \"Production is going fine, but we are choked at the installation point.\"</p><p><blockquote>马斯克在公司最新的财报看涨期权上表示,他的团队 “在评估某些屋顶的难度时犯了重大错误”。“生产进展顺利,但我们在安装点就卡住了。”</blockquote></p><p> Mohammed Abdalla, the CEO of Good Faith Energy, another Tesla-certified installer, said: “The Solar Roof is not an easy product to install, it’s not a cheap product, and it’s going to take a lot of time to dial it in and bring the cost down.”</p><p><blockquote>另一家获得特斯拉认证的安装商 Good Faith Energy 的首席执行官穆罕默德-阿卜杜拉(Mohammed Abdalla)说: “太阳能屋顶不是一种容易安装的产品,也不是一种便宜的产品,安装它并降低成本需要很长时间。”</blockquote></p><p> All the while, Musk seems to be flailing about, spinning his wheels. Musk fired both RJ Johnson, the head of Tesla Energy, and Ryan Nungesser, the director of operations at Tesla’s factory in Buffalo, New York, on a call in mid-April of this year.</p><p><blockquote>与此同时,马斯克似乎一直在四处奔波,打转车轮。今年 4 月中旬,马斯克在一次看涨期权上解雇了特斯拉能源公司负责人 RJ Johnson 和特斯拉位于纽约水牛城的工厂运营总监 Ryan Nungesser。</blockquote></p><p> Weddle concluded: “No one seems to be worried about the future of the program. Everyone is just worried about the people connected to the program.<b>We still don’t know who’s running things, and I don’t think Tesla does either.”</b></p><p><blockquote>韦德尔总结道: “似乎没有人担心该计划的未来。每个人都只担心与该计划有关的人。<b>我们仍然不知道谁在管理事情,我认为特斯拉也不知道。”</b></blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源:<a href=\"https://www.zerohedge.com/markets/its-bust-bloomberg-calls-out-teslas-failed-solar-roof-rollout\">zerohedge</a></p>\n<p>为提升您的阅读体验,我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TSLA":"特斯拉"},"source_url":"https://www.zerohedge.com/markets/its-bust-bloomberg-calls-out-teslas-failed-solar-roof-rollout","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1198538721","content_text":"We've been skeptical not only of basically everythingElon Musk has been doing over the last half-decade, but specifically about the company's plans for its solar roof tiles - which were pitched as one of the reasons to help Teslabail outacquire the nearly-now-defunct Solar City, run by one of Musk's cousins, years ago.\nAdditionally, some of the more well known Tesla skeptics on FinTwit have taken special exception with the company's solar roof aspirations, with one expert in the fieldopining for nearly 2 hoursback in 2019 about why he believed, logistically, that the Solar Roof \"rollout\" was nothing more than a charade.\nBut now it looks as though the mainstream media is finally starting to catch on to the boondoggle, as well. Bloomberg's Dana Hullpublished a pieceon Wednesday morning aptly titled \"Tesla’s Solar Roof Rollout Is a Bust — And a Fixation for Elon Musk\". The piece notes that Musk has recently become \"intensely focused on Tesla’s Solar Roof\", despite it just being a small part of Tesla's business. This is because, Hull postulates that the roof is \"essential to Musk’s vision for the company to evolve from an electric-car maker to something much grander\".\nAnd we all know that Elon Musk is having a tough time turning a profit, ex-ZEV credits, as an automaker.\nBut the program is in tatters, the piece notes, potentially due to Musk's micromanagement of it. \"Musk has fired many of the executives and directors on the program, raised prices for consumers and gotten more heavily involved in its details,\" Hull writes. She reminds the reader than when the product was first unveiled back in 2016, Tesla was trying to undertake the acquisition of Solar City, which was \"rife with conflicts\". A shareholder lawsuit alleging fraud involving the buyout remains on track to begin trial, in Delaware, on July 12. Musk is expected to testify.\n\n“It needs to be beautiful, affordable and seamlessly integrated,” Musk said about the company's solar roof shingle back in 2016. “You’ll want to call your neighbors over and say, ‘check out this sweet roof.’”\nExcept now it's a half decade later and the company has barely rolled out any solar roofs, struggling to hit 200 installations per week. This is despite the fact that Musk set a goal to install more than 1,000 of them a week back in 2019. It raised prices in April of this year, leading to a slew of cancellations, Hull notes.\nEric Weddle, an executive at a roofing company in the Midwest who installs Tesla's solar roofs, told Bloomberg: “For Tesla, there is a lot of pressure to go fast and deploy fast. They tried to build a roofing company overnight. From our perspective, it seemed like the directive was to go fast and do more installations, period. And then suddenly, out of left field, came this sudden urge to get on a path to profitability.”\nHull writes that \"The company is coming to grips with how vastly different it is to fine-tune roof projects than to fix issues on an automobile assembly line\" - perhaps something they should have taken into consideration before pitching the idea to its shareholders and potential future investors all the way back in 2016.\nMusk said his team made “significant mistakes in assessing the difficulty of certain roofs,” on the company's most recent earnings call. \"Production is going fine, but we are choked at the installation point.\"\nMohammed Abdalla, the CEO of Good Faith Energy, another Tesla-certified installer, said: “The Solar Roof is not an easy product to install, it’s not a cheap product, and it’s going to take a lot of time to dial it in and bring the cost down.”\nAll the while, Musk seems to be flailing about, spinning his wheels. Musk fired both RJ Johnson, the head of Tesla Energy, and Ryan Nungesser, the director of operations at Tesla’s factory in Buffalo, New York, on a call in mid-April of this year.\nWeddle concluded: “No one seems to be worried about the future of the program. Everyone is just worried about the people connected to the program.We still don’t know who’s running things, and I don’t think Tesla does either.”","news_type":1,"symbols_score_info":{"TSLA":0.9}},"isVote":1,"tweetType":1,"viewCount":2997,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":6,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/126253274"}
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