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2021-04-28

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Apple Slashes AirPods Production As Sales Fizzle<blockquote>销量下滑，苹果削减 AirPods 产量</blockquote>

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The downward revision indicates that demand is weakening after several years of double-digit growth.<blockquote>苹果原本计划今年生产 1.1 亿个 AirPods，但已将产量削减至 7500 万至 8500 万个。向下修正表明，在经历了几年的两位数增长后，需求正在减弱。</blockquote> \"The most significant order reduction is for the second quarter toward the start of the third quarter,\" said one of the sources. \"The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high ... and demand is not as strong as expected.\"<blockquote>一位消息人士表示：“订单减少幅度最大的是第二季度，也就是第三季度初。”“目前 AirPods 的[仓库]库存水平和店内库存水平很高……而且需求没有预期的那么强劲。”</blockquote> The retail price of AirPods Pro on Amazon is $197, a 20% discount compared with its original price of $249.<blockquote>AirPods Pro在亚马逊上的零售价为197美元，与原价249美元相比有20%的折扣。</blockquote> Nikkei Asia did not break down any differences across AirPods, AirPods Pro, or AirPods Max - though judging by price discounts on Amazon, the price reduction of&nbsp;AirPods and&nbsp;AirPods Pro are likely due to slumping sales and rising inventory that forced Apple to cut production.<blockquote>日经亚洲没有细分AirPods、AirPods Pro或AirPods Max之间的任何差异——尽管从亚马逊的价格折扣来看，AirPods和AirPods Pro的降价可能是由于销售下滑和库存上升迫使苹果削减产量。</blockquote> \"The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high... and demand is not as strong as expected,\" another source told the publication. \"The most significant order reduction is for the second quarter toward the start of the third quarter.\"<blockquote>另一位消息人士告诉该出版物：“AirPods 的[仓库]库存水平和店内库存目前很高……而且需求没有预期的那么强劲。”“订单减少最明显的是第二季度，也就是第三季度初。”</blockquote> The Airpod craze, which started in late 2016, appears to be fizzling.<blockquote>始于2016年底的Airpod热潮似乎正在消退。</blockquote> \"It is not possible to grow 30%, 40%, 50% by shipments every year for a long time. ... At some point the growth will slow down and normalize,\" said an executive-level source. \"The time of high growth for AirPods might be past.\"<blockquote>“在很长一段时间内，出货量不可能每年增长 30%、40%、50%。……在某个时候，增长将会放缓并恢复正常，”一位高管级消息人士表示。“AirPods 的高增长时代可能已经过去。”</blockquote> According to wireless headphone data from Counterpoint, intense competition is quickly eroding Apple's market share, from 60% in 2018 and 47% in 2019 to 31% last year.<blockquote>根据Counterpoint的无线耳机数据，激烈的竞争正在迅速侵蚀苹果的市场份额，从2018年的60%和2019年的47%下降到去年的31%。</blockquote> Counterpoint said the 2021 outlook for wireless headphones sales is expected to dramatically slow down from last year's 80% surge due mostly to demand-pull forwarded by the virus pandemic forcing people to work at home and upgrade electronic devices.<blockquote>Counterpoint表示，2021年无线耳机销售前景预计将比去年激增80%大幅放缓，这主要是由于疫情病毒导致的需求拉动，迫使人们在家工作和升级电子设备。</blockquote> The AirPods boom appears to be faltering in&nbsp;2021 as CEO Tim Cook gears up to jolt consumers with the debut of AirPods 3 sometime in the third quarter. If there's no significant redesign or new feature - then perhaps consumers will be less reluctant to upgrade to the newest model.<blockquote>随着首席执行官蒂姆·库克（Tim Cook）准备在第三季度某个时候推出AirPods 3，以震撼消费者，AirPods的繁荣似乎在2021年步履蹒跚。如果没有重大的重新设计或新功能，那么也许消费者会不那么不愿意升级到最新型号。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Slashes AirPods Production As Sales Fizzle<blockquote>销量下滑，苹果削减 AirPods 产量</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Slashes AirPods Production As Sales Fizzle<blockquote>销量下滑，苹果削减 AirPods 产量</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nZeroHedge2021-04-28 20:54\n\n</h4>\n</header>\n<article>\nSources in the supply chain told&nbsp;Nikkei Asia&nbsp;that Apple had slashed AirPods production by 25% to 30% this year as competition dents sales of the tech giant's fastest-growing product line.<blockquote>供应链消息人士告诉《日经亚洲》，由于竞争削弱了这家科技巨头增长最快的产品线的销售，苹果今年已将 AirPods 的产量削减了 25% 至 30%。</blockquote> Apple originally planned to make 110 million AirPods this year but has slashed production to between 75 and 85 million units. The downward revision indicates that demand is weakening after several years of double-digit growth.<blockquote>苹果原本计划今年生产 1.1 亿个 AirPods，但已将产量削减至 7500 万至 8500 万个。向下修正表明，在经历了几年的两位数增长后，需求正在减弱。</blockquote> \"The most significant order reduction is for the second quarter toward the start of the third quarter,\" said one of the sources. \"The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high ... and demand is not as strong as expected.\"<blockquote>一位消息人士表示：“订单减少幅度最大的是第二季度，也就是第三季度初。”“目前 AirPods 的[仓库]库存水平和店内库存水平很高……而且需求没有预期的那么强劲。”</blockquote> The retail price of AirPods Pro on Amazon is $197, a 20% discount compared with its original price of $249.<blockquote>AirPods Pro在亚马逊上的零售价为197美元，与原价249美元相比有20%的折扣。</blockquote> Nikkei Asia did not break down any differences across AirPods, AirPods Pro, or AirPods Max - though judging by price discounts on Amazon, the price reduction of&nbsp;AirPods and&nbsp;AirPods Pro are likely due to slumping sales and rising inventory that forced Apple to cut production.<blockquote>日经亚洲没有细分AirPods、AirPods Pro或AirPods Max之间的任何差异——尽管从亚马逊的价格折扣来看，AirPods和AirPods Pro的降价可能是由于销售下滑和库存上升迫使苹果削减产量。</blockquote> \"The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high... and demand is not as strong as expected,\" another source told the publication. \"The most significant order reduction is for the second quarter toward the start of the third quarter.\"<blockquote>另一位消息人士告诉该出版物：“AirPods 的[仓库]库存水平和店内库存目前很高……而且需求没有预期的那么强劲。”“订单减少最明显的是第二季度，也就是第三季度初。”</blockquote> The Airpod craze, which started in late 2016, appears to be fizzling.<blockquote>始于2016年底的Airpod热潮似乎正在消退。</blockquote> \"It is not possible to grow 30%, 40%, 50% by shipments every year for a long time. ... At some point the growth will slow down and normalize,\" said an executive-level source. \"The time of high growth for AirPods might be past.\"<blockquote>“在很长一段时间内，出货量不可能每年增长 30%、40%、50%。……在某个时候，增长将会放缓并恢复正常，”一位高管级消息人士表示。“AirPods 的高增长时代可能已经过去。”</blockquote> According to wireless headphone data from Counterpoint, intense competition is quickly eroding Apple's market share, from 60% in 2018 and 47% in 2019 to 31% last year.<blockquote>根据Counterpoint的无线耳机数据，激烈的竞争正在迅速侵蚀苹果的市场份额，从2018年的60%和2019年的47%下降到去年的31%。</blockquote> Counterpoint said the 2021 outlook for wireless headphones sales is expected to dramatically slow down from last year's 80% surge due mostly to demand-pull forwarded by the virus pandemic forcing people to work at home and upgrade electronic devices.<blockquote>Counterpoint表示，2021年无线耳机销售前景预计将比去年激增80%大幅放缓，这主要是由于疫情病毒导致的需求拉动，迫使人们在家工作和升级电子设备。</blockquote> The AirPods boom appears to be faltering in&nbsp;2021 as CEO Tim Cook gears up to jolt consumers with the debut of AirPods 3 sometime in the third quarter. If there's no significant redesign or new feature - then perhaps consumers will be less reluctant to upgrade to the newest model.<blockquote>随着首席执行官蒂姆·库克（Tim Cook）准备在第三季度某个时候推出AirPods 3，以震撼消费者，AirPods的繁荣似乎在2021年步履蹒跚。如果没有重大的重新设计或新功能，那么也许消费者会不那么不愿意升级到最新型号。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.zerohedge.com/technology/apple-slashes-airpods-production-sales-fizzle\">ZeroHedge</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.zerohedge.com/technology/apple-slashes-airpods-production-sales-fizzle","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1153663764","content_text":"Sources in the supply chain told Nikkei Asia that Apple had slashed AirPods production by 25% to 30% this year as competition dents sales of the tech giant's fastest-growing product line.\nApple originally planned to make 110 million AirPods this year but has slashed production to between 75 and 85 million units. The downward revision indicates that demand is weakening after several years of double-digit growth.\n\"The most significant order reduction is for the second quarter toward the start of the third quarter,\" said one of the sources. \"The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high ... and demand is not as strong as expected.\"\nThe retail price of AirPods Pro on Amazon is $197, a 20% discount compared with its original price of $249.\n\nNikkei Asia did not break down any differences across AirPods, AirPods Pro, or AirPods Max - though judging by price discounts on Amazon, the price reduction of AirPods and AirPods Pro are likely due to slumping sales and rising inventory that forced Apple to cut production.\n\"The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high... and demand is not as strong as expected,\" another source told the publication. \"The most significant order reduction is for the second quarter toward the start of the third quarter.\"\nThe Airpod craze, which started in late 2016, appears to be fizzling.\n\"It is not possible to grow 30%, 40%, 50% by shipments every year for a long time. ... At some point the growth will slow down and normalize,\" said an executive-level source. \"The time of high growth for AirPods might be past.\"\nAccording to wireless headphone data from Counterpoint, intense competition is quickly eroding Apple's market share, from 60% in 2018 and 47% in 2019 to 31% last year.\nCounterpoint said the 2021 outlook for wireless headphones sales is expected to dramatically slow down from last year's 80% surge due mostly to demand-pull forwarded by the virus pandemic forcing people to work at home and upgrade electronic devices.\nThe AirPods boom appears to be faltering in 2021 as CEO Tim Cook gears up to jolt consumers with the debut of AirPods 3 sometime in the third quarter. If there's no significant redesign or new feature - then perhaps consumers will be less reluctant to upgrade to the newest model.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":1943,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/100297614"}