乘联分会：10月国内狭义乘用车市场零售销量同比下降27.1%；马斯克宣布将向部分Cybertruck客户退还订金 | 汽车早参

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｜2026年11月11日星期三｜　　NO.1 乘联分会：10月国内狭义乘用车市场零售销量同比下降27.1%　　11月10日，乘联分会发布的最新数据显示，10月份国内狭义乘用车市场零售销量达164.3万辆，同比下降27.1%，环比增长1.5%；1至10月份累计销量1497.8万辆，同比下降22.3%。在1至10月新能源厂商零售销售榜上，比亚迪（1945400辆）、吉利（1045823辆）、零跑汽车（...

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Musk announces deposit refunds for some Cybertruck customers | Automotive Morning Report","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/7a63b642249dcc0905afdf5321874bfd","symbols_score_info":{"WATS":0.6,"TSLW":0.6,"TESL":0.6,"LIT":0.6,"TLA":0.6,"TESC":0.6,"TSLO":0.6,"07766":0.6,"TSLI":0.6,"ELOL":0.6,"09766":0.6,"TSLT":0.6,"TSLL":0.6,"TSLP":0.6,"TSYY":0.6,"TSLZ":0.6,"TEST":0.6,"SMOG":0.6,"09366":0.6,"FDRV":0.6,"CRSH":0.6,"STSLAmain":0.6,"WANT":0.6,"IDRV":0.6,"TSLA":1.86,"TSLS":0.6,"TSLG":0.6,"TSL":0.6,"TSDD":0.6,"TSII":0.6,"TSLY":0.6,"TSLR":0.6,"TSLQ":0.6,"07366":0.6},"content_text":"｜2026年11月11日星期三｜　　NO.1 乘联分会：10月国内狭义乘用车市场零售销量同比下降27.1%　　11月10日，乘联分会发布的最新数据显示，10月份国内狭义乘用车市场零售销量达164.3万辆，同比下降27.1%，环比增长1.5%；1至10月份累计销量1497.8万辆，同比下降22.3%。在1至10月新能源厂商零售销售榜上，比亚迪（1945400辆）、吉利（1045823辆）、零跑汽车（590540辆）位列前三。　　点评：10月车市零售同比明显走弱，大盘承压，累计降幅同样较高。新能源头部格局稳固，比亚迪、吉利、零跑领跑，行业竞争仍在加剧。　　NO.2 马斯克宣布将向部分Cybertruck客户退还订金　　11月10日，据央视财经报道，当地时间11月9日，特斯拉首席执行官马斯克在社交媒体发文称，电动皮卡Cybertruck订单增速远超产能，特斯拉将不得不向许多客户退还订金。上周，马斯克披露，特斯拉位于美国得克萨斯州的超级工厂将于明年年中逐步停产这款车型。他专门澄清，有关Cybertruck无法盈利的报道并不属实，停产并不是车型亏损导致，而是出于资源配置优化考量。　　点评：Cybertruck订单积压、产能跟不上需求，特斯拉计划退订。停产源于资源调配而非亏损，后续这款皮卡的产销节奏值得持续跟踪。　　NO.3 雷军：小米澎程N90获10月大型SUV销冠　　11月10日，小米集团创始人、董事长兼首席执行官雷军在社交平台发文称，“全国乘用车10月零售销量榜：澎程N90，大型SUV销量第一，不限能源类型”。随后，雷军晒出小米食堂制作的提拉米苏蛋糕，上面写有“小米澎程增程第一”字样。　　点评：澎程N90登顶大型SUV零售榜首，是小米汽车在高端SUV市场的关键突破，增程路线市场认可度持续兑现，有利于提振品牌信心。　　NO.4 理想汽车：网传“理想i6团购返佣”活动与公司无关　　11月10日，公众号“理想汽车法务”发文称，关于网络社群以“理想i6团购返佣”为名招募人员下单的情况，理想汽车声明该活动与理想汽车无关，未组织或授权任何组织、个人开展该活动。理想汽车已就相关情况向警方报案，并将积极配合调查。　　点评：理想汽车及时辟谣并报警，提醒消费者警惕非官方购车活动，规避交易风险。（文章来源：每日经济新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.53.0","shortVersion":"4.53.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2682342663","isCrawlerRequest":true}