一罐桂花茶在拼多多卖了1.7万件，杭州这个村把5天的花期做成了全年生意

同花顺12:51

11月初的桐庐，桂花已经落尽了。旧县街道母岭桂花交易中心门口的那块空地又恢复了平静，近一个月前，这里还像个热闹的小集市。早上7点开门，中午11点半收秤，村民们扛着麻袋、拎着竹竿从四里八乡赶来，冷链车就停在旁边，当天收的花当天拉走。5天收购期，66岁的本村村民袁生木和妻子一共打了1000多斤鲜桂花，往交易中心跑了15趟，到手5000多元。△ 村里有棵“桂花王”，700岁了。这里是“中国桂花第一村”，...

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osmanthus tea sold 17,000 pieces on Pinduoduo, and this village in Hangzhou turned the five-day flowering period into a year-round business.","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"ONLN":0.6,"CLIX":0.6,"KPDD":0.6,"PDDL":0.6,"FDNI":0.6,"DRAG":0.6,"KWEB":0.6,"PDD":1.96},"content_text":"11月初的桐庐，桂花已经落尽了。旧县街道母岭桂花交易中心门口的那块空地又恢复了平静，近一个月前，这里还像个热闹的小集市。早上7点开门，中午11点半收秤，村民们扛着麻袋、拎着竹竿从四里八乡赶来，冷链车就停在旁边，当天收的花当天拉走。5天收购期，66岁的本村村民袁生木和妻子一共打了1000多斤鲜桂花，往交易中心跑了15趟，到手5000多元。△ 村里有棵“桂花王”，700岁了。这里是“中国桂花第一村”，气候温暖湿润、土壤疏松肥沃，为桂花生长提供了绝佳的生态环境；但也曾一度“花开无人问”——苗木卖不动，花开败了烂在泥里。后来，母岭村与浙江艺福堂茶业合作成立桐庐母岭桂花交易中心，桂花开始“应收尽收”；再借助拼多多（PDD）等电商平台和“2026多多好特产”的扶持，一步步走向标准化。加工工艺不断升级，产品越做越丰富，桂花的附加值也随之上来了。“以前，桂花产业并没有这么大的前景。”艺福堂茶业副总经理苏磊透露，“这几年新式茶饮和桂花拿铁这类咖啡饮品兴起，桂花用量猛增，一下子做成了一门百亿级的生意。”从前花败烂在泥里如今打下来就是钱“过去桂花卖不掉，就烂在枝头，没人要。”袁生木回忆道。母岭村有600多年的桂花种植历史，如今全村几乎家家户户都种桂花，种植面积超千亩。早些年村里人靠卖桂花树苗过日子，一棵大苗能卖几千甚至上万元。2014年前后，全国种桂花的地方多了，树苗卖不动，花开花落，也就没人管了。两年后，村里开始探索桂花加工，从鲜桂花烘干起步，一步步拓宽路子，做起了桂花糕、桂花酒、桂花辣椒酱……桂花的附加值一点点被挖了出来。真正的转机出现在2018年，那一年，艺福堂茶业与母岭村结下了缘分。艺福堂茶业是杭州本土的茶叶品牌，2008年创办，从线上店铺起家，如今已覆盖拼多多（PDD）等主流渠道。企业在寻找优质桂花原料，村里有漫山遍野的桂花树，两边一合计，“应收尽收”四个字，让母岭的桂花有了稳定的大宗去处。2024年，在桐庐县政协的牵线下，母岭村与艺福堂茶业的合作再进一步，桐庐母岭桂花交易中心正式成立。村委门口那块空地，从此成了固定的收花点，冷链车定点等候，当天收的花当天送进厂。艺福堂茶业创始人李晓军也多了一个身份——母岭村的荣誉村长。“村民把花送到村委，村委统一收，艺福堂茶业再以高于市场价来收购，反哺村集体和产业。”母岭村党总支副书记陈彦晓算了一笔账：今年村里鲜桂花收购时间是10月14日至18日，花期一结束就收秤，一共收了7万多斤，去年这个数字是5万斤。那几天里，母岭村家家都在和时间赛跑。袁生木凌晨4点起床做完保洁，7点扛着竹竿出门，上山打桂花。10月中旬，桂花开得密密匝匝，风一吹，簌簌地往下落，落在他的头发里、肩膀上，整个人都像被“腌”进了香气里。△ 今年村里鲜桂花一共收了7万多斤5天里，他跑了15趟桂花交易中心——鲜桂花打下来后要赶紧送，不然容易发黑。1000多斤，卖了5000多元。在村里这不算最多的，有人起早贪黑，凌晨12点就打着头灯上山，今年最多的一户卖了12027元。收购渠道的扩大，不仅让本村村民有了更稳定的销售去处，也让交易中心逐渐成为周边桂花种植户集中交易的选择。桐庐瑶琳、建德甚至安徽等地的桂花种植户，也开始将鲜桂花送到这里交易。从一朵花到10多款产品但艺福堂茶业要的不只是“收花”。“我们第一年做桂花的时候，量不大，只是简单尝试。”艺福堂茶业研发经理孔晓东回忆。真正让桂花产业“翻了个个儿”的，是加工工艺的升级。艺福堂的智慧中央工厂就在桐庐，距离母岭村约半小时车程，鲜花从树上采下来，当天就能送进厂。△ 艺福堂中央智慧工厂坐落于桐庐经济开发区过去干桂花靠太阳晒、靠烘房烘，颜色发暗、香气流失，品质参差不齐。艺福堂茶业采购了6台微波低温冻干设备，鲜花送到后直接进设备，低温慢烘，水分散失的过程里，金黄的颜色和馥郁的香气都被锁住了。△ 鲜桂花送到厂里后直接进设备低温满烘“市面上有些桂花颜色特别好看，为什么？熏硫磺。”孔晓东说，硫磺一熏，颜色鲜亮，还能增重，三斤鲜桂花就能出一斤干桂花，但二氧化硫残留超标。而艺福堂茶业每一批原料进厂都要送第三方检测。这份底气，来自对工艺的较真。有了好原料，产品矩阵也就顺理成章地铺开了。纯干桂花、桂花龙井、桂花红茶、桂花雪梨、桂花花果袋泡茶……目前桂花系列产品有15款左右。罐装、小泡、礼盒，价格从几十元到几百元，覆盖自饮口粮、日常养生、冷泡、烘焙调味、节日送礼全场景。今年，艺福堂桂花系列已经做到了一两千万元的产值，在公司的产品版图里，它和龙井并列为两大明星产品。△ 在艺福堂，桂花茶和龙井并列成为明星产品。就在桂花集中采摘收购的那一周，艺福堂工厂里也是全线开足马力。做干桂花的、做桂花红茶的、做桂花龙井的，几条线同时开动，处理了10多万斤鲜桂花，把未来一整年的库存备足。20多元的桂花茶在拼多多上卖出超1.7万件在拼多多（PDD）上，桂花的故事有了新的讲法。2018年艺福堂入驻拼多多（PDD），最初交给经销商代运营；2020年，正式开启品牌自营。“拼多多（PDD）流量大，有海量用户，触达面广，但当时平台缺少优质的茶叶品牌，这对我们来说是个机会。”艺福堂茶业高级运营楼沈涛发现，拼多多（PDD）上聚集了大量刚接触茶的年轻人，他们不追求繁复的茶道仪式，只想要一罐价格实在、品质靠谱的口粮茶。但要把这罐茶做出来，不能照搬别处的货。自营之后，团队开始针对拼多多（PDD）做一些专款，规格、包装、定价单独设计。一款80克的生态罐纯桂花就是这么来的。铁罐包装，盖子上还带着一颗种子——喝完茶，罐子别扔，装上土、浇点水，能种出一株小植物。这个设计戳中了不少年轻人的心。从去年到今年桂花季，这款茶已卖出1.7万多件。“不到30元一罐，平台还经常有补贴，消费（883434）者到手更便宜。”楼沈涛说。△ 拼多多上的爆款单品孔晓东和团队还常翻平台上的买家评价。有北京顾客留言：茉莉花茶里怎么没有茉莉花？按老规矩是窨完把花筛掉，只闻香不见花，可一些年轻人不理解。后来艺福堂又把干花加了回去，桂花红茶也照着这个路子走。与此同时，针对年轻人“围炉煮茶”和新中式茶饮的偏好，艺福堂这两年推出了新中式插画生态罐桂花乌龙、十连罐扭扭茶，彩虹色系、轻量化包装，锁鲜的同时也锁住了年轻人的社交场景。今年，拼多多（PDD）加码生态治理，从源头把控优质农货标准，对品牌扶持力度也在增强。艺福堂茶业顺势加大了品质投入，依托与母岭村450余户桂花农户的稳定合作关系，指导农户标准化采收和种植。楼沈涛说，“平台运营人员会给我们大方向的趋势建议，比如最近什么品类有流量，具体到产品细节，我们自己敲定。”这种“平台指路、商家跑腿”的配合，让艺福堂今年前几个月在拼多多（PDD）上的增速达到了33%，成为所有线上渠道里增长最快的一个。一朵桂花还能走多远“七八斤鲜桂花，处理后可得到一斤干桂花，还有五六斤桂花纯露。”苏磊透露。鲜桂花在冻干等加工过程中会产生带桂花香气的蒸馏水，过去这部分水往往被直接倒掉，现在艺福堂把它免费提供给村集体做桂花酒——传统桂花酒用纯净水酿造，换成桂花纯露打底，香气一下子提了上来。村里的桂花产品也在一点点多起来。干桂花、桂花酒、桂花糖、桂花糕、桂花酱、桂花抱富枣、桂花香囊……陈彦晓一样样数着，摆了半张桌子。母岭村如今已建有村集体所属的标准化桂花加工厂，面积逾6000平方米，各种桂花制品陆续形成规模，农产品（850200）的产销机制也在逐步补齐。除了桂花纯露酿酒，他们还研发起了桂花保湿喷雾。一朵只能开四五天的花，就这样被做成了能卖一整年的东西。△ 村里的桂花延伸产品日益丰富专家工作站也建到了村里。艺福堂联合高校做过营养分析，母岭的银桂总黄酮含量最高，最适合做高品质的桂花产品。团队帮着村里改良加工、研发延伸产品，也把“母岭香”的品牌知名度一点点打出去。“专家工作站的意义，就是帮村里增加自己的造血功能。”苏磊表示，“从原来简单地卖苗木，到卖桂花，再到后面延伸产品的加工，整个产业链就丰富起来了。”把母岭村做成“区域桂花交易中心”是下一个目标。“未来，这里要做成杭州的集散中心，再往后，是全国性的桂花交易中心。”从“烂在泥里”到“抢着去打”，从“卖树苗”到“卖花香”，一朵桂花的故事，在拼多多（PDD）的流量和扶持政策里，在艺福堂茶业的微波真空低温动态干燥技术里，在村委的交易中心里，正被一点点改写。这是一场合力盘活传统产业的探索。而像袁生木这样的村民，可能并不太懂什么叫“全产业链”，但他知道，今年的桂花季，他跑了15趟交易中心，每一趟都能揣着钱回家。“挺好的。”他说，咧嘴笑了。橙柿互动.都市快报记者童蔚","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; 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