欧盟放行，京东收购ECONOMY历时一年终落地

第一财经11-04 17:53

京东对德国零售公司CECONOMY超过一年的收购终于落地。　　当地时间11月3日，CECONOMY宣布与京东的合作伙伴关系已获得欧盟委员会依据《外国补贴条例》（Foreign Subsidies Regulation，FSR）授予的附条件批准。CECONOMY表示，至此要约文件最后一项尚待取得的监管批准已到位。　　这笔收购此前已经在德国、法国、意大利、西班牙和奥地利成功取得外商直接投资（FDI）...

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(SGDHDG) ACC","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","BK1502":"双十一","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","BK4614":"Manus概念股"},"translate_title":"With EU approval, JD.com's acquisition of ECONOMY, which took a year, has finally been finalized.","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"09618":1.97,"JD":1.97,"KJD":0.6},"content_text":"京东对德国零售公司CECONOMY超过一年的收购终于落地。　　当地时间11月3日，CECONOMY宣布与京东的合作伙伴关系已获得欧盟委员会依据《外国补贴条例》（Foreign Subsidies Regulation，FSR）授予的附条件批准。CECONOMY表示，至此要约文件最后一项尚待取得的监管批准已到位。　　这笔收购此前已经在德国、法国、意大利、西班牙和奥地利成功取得外商直接投资（FDI）批准。　　CECONOMY首席执行官Remko Rijnders表示：“我们将携手加速推进成功的全渠道零售平台战略。”　　京东CEO许冉表示，支持CECONOMY以可持续的方式加速增长，进一步巩固其欧洲竞争地位，并在不断变化的零售市场中持续推动创新。　　据了解，收购后CECONOMY的商业模式和战略保持不变，董事会将继续负责业务战略的实施和公司的运营管理。　　本次收购自去年7月开始。去年7月，京东宣布向CECONOMY作出自愿公开收购要约，以每股4.6欧元的现金收购CECONOMY所有已发行及流通的不记名股份，交易估值约为22亿欧元。　　去年12月2日，京东宣布在额外要约接受期结束后，已收购德国零售集团CECONOMY约59.8%的股本和表决权。　　据公开资料，CECONOMY是欧洲消费电子产品零售商，其主要品牌MediaMarkt及Saturn经营全渠道零售业务，拥有1000家零售门店以及50000名员工。　　CECONOMY最新财报显示，在2025至2026财年前九个月营收提升5.0%至184亿欧元，调整后息税前利润为3.42亿欧元，同比增长22%。此外，线上业务前九个月增长10.0%。　　去年以来，京东持续加注欧洲市场。去年4月，京东宣布其欧洲线上零售业务启动母婴和玩具品类国际品牌和出海品牌招商。今年3月，京东在欧洲推出线上零售品牌Joybuy，进一步拓展在欧洲市场的零售与物流供应链布局，此前已在英国、德国、荷兰、法国、比利时和卢森堡市场上线。此外，京东物流的自有快递品牌JoyExpress将京东“211”速度复制到欧洲市场。 　　本色智库执行院长张周平对第一财经记者表示，京东收购原因主要有三个：一是买信任，直接获得本地客群、品牌关系，省去自建的漫长过程；二是让核心能力落地，京东擅长的自营供应链与CECONOMY主业高度重合，嫁接成功率更高；三是抢先卡位，趁行业转向拼履约体验占住身位，避免被对手锁定后被动追赶。但另一方面，京东也面临不小的挑战，例如前期盈利可能承压。此外，京东面临单量密度风险，市场分散、单量不足时仓配吃不饱，壁垒反而成包袱。　　艾媒咨询CEO张毅表示，京东在欧洲市场复刻重资产模式，除了单量问题，两边的团队磨合也并不轻松，文化、法律、监管环境等都需要磨合。除了上述因素，也需要考虑当地严格的监管。（文章来源：第一财经）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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