营收利润双双上涨！巨头突然宣布：启动大裁员

快科技10-16 15:07

快科技10月16日消息，据媒体报道，10月14日，知名流媒体巨头网飞公司（Netflix）于10月14日向员工发出一封内部邮件。　　该公司联合CEO格雷格·彼得斯和泰德·萨兰多斯宣布，公司正在进行一系列组织调整，将裁减约6%的全球员工，规模接近1000人。　　本轮裁员冲击的重点并非编剧、制片等内容创作部门，而是产品、技术、法务、人力等后台支撑团队。　　截至2025年底，网飞全职员工总数约1.6万人...

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The giant suddenly announced: launching massive layoffs","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"NFLU":0.6,"NFLW":0.6,"NFLP":0.6,"NFXL":0.6,"NFXS":0.6,"NFX":0.6,"NFLX":1.95,"SNFLXmain":0.6,"GXPC":0.6,"NFLY":0.6,"XLC":0.6,"FCOM":0.6},"content_text":"快科技10月16日消息，据媒体报道，10月14日，知名流媒体巨头网飞公司（Netflix）于10月14日向员工发出一封内部邮件。　　该公司联合CEO格雷格·彼得斯和泰德·萨兰多斯宣布，公司正在进行一系列组织调整，将裁减约6%的全球员工，规模接近1000人。　　本轮裁员冲击的重点并非编剧、制片等内容创作部门，而是产品、技术、法务、人力等后台支撑团队。　　截至2025年底，网飞全职员工总数约1.6万人，这也是该公司自2022年以来，力度最大的一次裁员。　　在内部信中，管理层并未将裁员归结为经营危机，相反，两位CEO首先强调，“我们的业务依然强劲并在增长”，网飞的目标仍然是“娱乐全世界”。　　两位CEO表示，各国裁员程序会有所不同，管理者将陆续与受影响员工联系，公司首要任务是支持这些员工完成过渡。　　随后，他们也对留任团队表态：组织调整难免引发疑虑，希望全员继续聚焦业务。现在正处于“娱乐产业历史上最具活力的时期之一”，而网飞恰好处于技术和娱乐的交叉点。　　公开数据显示，2025年，网飞收入达到约452亿美元，同比增长16%，净利润约110亿美元，同比增长26%。公司预计，2026年全年收入仍将达到510亿至514亿美元，同比增长13%至14%。　　亮眼的营收增速之下，这家流媒体巨头暗藏压力。网飞手握超3.25亿付费会员，仍是全球规模最大的付费流媒体平台，但投资者的关注点已经转向新指标：存量付费用户，究竟还愿意在平台上投入多少观看时长。　　据了解，今年上半年，网飞用户总观看时长突破970亿小时，同比增幅仅2%。　　网飞的竞争环境早已改变。早年它主要和 HBO、迪士尼、传统电视台争夺观众；如今，它还要和YouTube、TikTok等短视频平台抢夺用户有限的注意力。　　数据显示，今年7月流媒体内容占到美国电视总观看时长的 49%，仅YouTube 就拿下14.2%，创下历史新高，高于网飞的7.8%。　　面对竞争，网飞持续拓宽业务边界：上线体育赛事等直播内容、扩大广告订阅套餐布局，同时试水游戏、视频播客、短视频、AI工具以及全新移动端产品。　　不过从收入结构来看，网飞营收依旧高度依靠订阅费，广告、直播、游戏等新业务虽然持续扩张，暂时还撑不起第二增长曲线。（文章来源：快科技）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.50.1","shortVersion":"4.50.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2675561680","isCrawlerRequest":true}