美团出海提速，Keet将在巴西21座新城市开展业务 | 新民侨梁

上观新闻10-09 10:51

近日，美团旗下海外外卖平台Keeta正式重启巴西市场扩张计划，进军21个内陆中等规模城市。这也是Keeta入局巴西市场以来，首次大规模跳出核心城市，向内陆拓展市场。　　据了解，本次扩张重心聚焦巴西内陆中等城市，其中马托格罗索州成为布局重点，囊括21个新增城市中的8个。Keeta巴西公司副总裁达尼洛·曼萨诺（Danilo Mansano）表示，21座城市的布局仅仅是Keeta深耕巴西市场的开端，平台...

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Liang","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"HMTD.SI":0.6,"KWEB":0.6,"03690":1.91,"MPNGY":1.91,"METmain":0.6},"content_text":"近日，美团旗下海外外卖平台Keeta正式重启巴西市场扩张计划，进军21个内陆中等规模城市。这也是Keeta入局巴西市场以来，首次大规模跳出核心城市，向内陆拓展市场。　　据了解，本次扩张重心聚焦巴西内陆中等城市，其中马托格罗索州成为布局重点，囊括21个新增城市中的8个。Keeta巴西公司副总裁达尼洛·曼萨诺（Danilo Mansano）表示，21座城市的布局仅仅是Keeta深耕巴西市场的开端，平台的核心目标是打造覆盖巴西全国的本地化外卖服务体系，摆脱仅依赖少数核心城市运营的局限，真正实现巴西市场的全域渗透。　　此次扩张计划，巴西Sinop市将成为圣保罗核心区外的重点试点城市。曼萨诺介绍，Sinop依托发达的农贸产业形成稳定消费市场，居民消费能力突出，但城市区域布局分散、人口密度较低，精准契合巴西多数内陆城市的市场特征。“这座因农业而富裕的城市，集中体现了巴西内陆城市的地理分布与消费特点，能够帮助平台充分适配下沉市场场景。”　　巴西酒吧与餐厅协会（Abrasel）执行主席保罗·索尔穆奇（Paulo Solmucci）认为：“Keeta进驻更多城市，不仅为消费者提供了更多选择，也促使各平台在服务、技术和商业条款方面展开竞争。”　　目前，Keeta在巴西拥有8.3万家注册合作餐厅、超过40万名注册配送员，应用下载量已突破1000万次。（文章来源：上观新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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