“十一”假期首日县域游升温美团：小团游搜索量上涨21%

广州日报10-01 21:52

10月1日，美团发布最新数据，国庆假期首日，北京环球度假区、开封万岁山武侠城、上海迪士尼度假区、珠海长隆海洋王国、广州长隆野生动物世界、唐山河头老街、黄山风景区、峨眉山风景名胜区、开封清明上河园和天津泰达航母主题公园位列热门景点Top 10，沉浸式体验正超越传统观光，成为年轻人假期出游的热选。　　美团数据显示，截至“十一”假期首日，国庆期间热门机票预订城市Top 10为成都、上海、北京、广州、...

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for small group tours.","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"HMTD.SI":0.6,"MPNGY":1.94,"KWEB":0.6,"03690":1.94,"METmain":0.6},"content_text":"10月1日，美团发布最新数据，国庆假期首日，北京环球度假区、开封万岁山武侠城、上海迪士尼度假区、珠海长隆海洋王国、广州长隆野生动物世界、唐山河头老街、黄山风景区、峨眉山风景名胜区、开封清明上河园和天津泰达航母主题公园位列热门景点Top 10，沉浸式体验正超越传统观光，成为年轻人假期出游的热选。 　　美团数据显示，截至“十一”假期首日，国庆期间热门机票预订城市Top 10为成都、上海、北京、广州、深圳、重庆、昆明、西安、南京和杭州。西南双城与昆明、西安纷纷上榜，“北上西进南下”的出行特征明显。 　　四川多个县域民宿预订量翻倍　　在“更少拥挤、更深体验”的需求驱动下，越来越多游客把国庆假期“搬”进了小城。从四川合江的江畔风光，到贵州大方的山地秘境，再到河南洛宁、安徽歙县的古村古城，县域目的地正在承接更多假日出游需求。　　美团数据显示，国庆假期首日，四川合江县和稻城县、贵州大方县、河南洛宁县、安徽歙县、四川大竹县、江西玉山县、四川米易县、云南石屏县和青海祁连县等地，民宿预订增速显著。其中，合江县民宿预订量同比增长139%，稻城县增长117%。　　酒店预订数据也显示，消费者不仅开始“奔县”，还希望在小城住得更舒适，“百元住高星酒店”成为游客在小城的热门体验。数据显示，国庆假期，在河南辉县、云南建水、贵州镇宁、四川九寨沟、新疆布尔津，以及云南香格里拉等地，高星酒店预订增速明显。　　“必吃榜”也带火了揭阳等一批美食小城。美团数据显示，国庆前一周，前往揭阳潮汕国际机场的机票订单量同比增长18%。大众点评数据显示，假期首日，揭阳必吃榜商户流量环比节前上涨240%，中山、汕头、扬州、洛阳、泉州等地榜单流量增速明显，小城“必吃榜”榜单流量整体环比上涨79%。　　假期首日，大众点评“当地人推荐榜”榜单流量环比节前上涨207%，“当地人推荐”流量Top 10宝藏城市包括汕头、南昌、湖州、烟台、嘉兴、泉州、台州、珠海、绍兴和中山。　　小团游热门路线呈现三大特点　　长线旅行中，以人数少、行程灵活、体验更深入为特点的小团游受到关注。美团数据显示，国庆前一周，小团游订单量持续上升，“小团游”关键词搜索量同比上涨21%。国庆假期，前往云南、四川、贵州、陕西和甘肃的游客，更倾向于选择小团出游，大理—丽江—西双版纳、川西环线、黔东南苗寨、西安深度游、河西走廊等线路热度领先。　　平台洞察，国庆小团游热门路线主要分为三类：以非遗体验、手作DIY、当地美食制作为代表的“文化沉浸型”，以轻徒步、洞穴探险为代表的“户外探索型”，以及以海边体验、温泉、小众目的地打卡为代表的“休闲度假型”。游客不再只满足于抵达目的地，而是希望通过更小的团队和更细的安排，真正参与当地生活。（文章来源：广州日报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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“十一”假期首日县域游升温 美团：小团游搜索量上涨21%

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“十一”假期首日县域游升温美团：小团游搜索量上涨21%