家电龙头密集实施股份回购，真金白银托底行业调整期信心

南方都市报20:04

9月28日，海尔智家正式对外披露最新回购进展相关公告，披露公司于2026年3月26日召开第十二届董事会第四次会议，审议通过《海尔智家股份有限公司关于以集中竞价交易方式回购A股股份的方案》，同意以集中竞价交易方式，使用自有资金或自筹资金（含股票回购专项贷款资金等）回购公司A股股份，回购价格上限为35元/股，拟回购总金额区间为30亿元至60亿元，实施期限为自董事会审议通过方案之日起12个月内。　　这一...

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period.","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"600690":1.95,"002032":1.87,"000333":1.92,"00300":1.92,"06690":1.95},"content_text":"9月28日，海尔智家正式对外披露最新回购进展相关公告，披露公司于2026年3月26日召开第十二届董事会第四次会议，审议通过《海尔智家股份有限公司关于以集中竞价交易方式回购A股股份的方案》，同意以集中竞价交易方式，使用自有资金或自筹资金（含股票回购专项贷款资金等）回购公司A股股份，回购价格上限为35元/股，拟回购总金额区间为30亿元至60亿元，实施期限为自董事会审议通过方案之日起12个月内。　　这一公告并非孤例。近一个多月以来，国内家电板块头部企业的股份回购动作持续密集落地，美的、海尔智家、苏泊尔等多家龙头企业接连披露回购相关进展，真金白银的资金投入迅速引发资本市场和家电行业的双重高度关注，也成为2026年下半年家电行业最受瞩目的资本事件之一。　　从目前已披露的公开信息来看，本轮家电行业回购潮呈现出参与企业覆盖广、执行力度大、推进节奏紧凑的鲜明特点，头部企业几乎同步拿出大额资金落地回购动作，释放出明确的市场信号。　　南都湾财社记者注意到，近一个月内，美的集团已累计实施回购19次，执行频率远超此前行业平均水平。根据此前披露的公告，美的集团于2026年3月30日召开第五届董事会第十三次会议，审议通过以集中竞价方式回购部分A股股份的方案，计划回购金额区间为65亿元至130亿元，回购价格上限为每股100元，原定回购股份用途为实施股权激励计划及员工持股计划。后续在4月29日召开的第五届董事会第十四次会议上，公司调整回购股份用途，明确全部用于依法注销减少注册资本，该调整事项在6月5日召开的2025年度股东会上正式获得审议通过。　　截至2026年8月31日，美的集团已累计回购股份9979.8万股，占公司总股本的1.31%，累计投入资金达到80.2亿元，回购价格区间覆盖每股73.66元至87.71元。　　进入9月后，美的的回购节奏进一步加快，9月21日至23日期间，公司在A股与H股两个市场合计回购金额约6亿元，9月28日最新披露的回购数据显示，当日公司耗资1.51亿元回购184.99万股A股，回购价格区间为每股81.27元至82.91元，持续向市场输出稳定的价值支撑信号。　　海尔智家的回购布局则覆盖了多个资本市场，形成A股、H股、D股三地同步推进的格局。在A股市场，自3月27日启动30亿至60亿元回购方案以来，截至9月11日，公司累计回购金额已接近21亿元，回购股份数量超过1亿股。进入9月后，海尔智家在H股市场开启连续回购，9月9日至9月16日期间，已连续8个交易日完成H股回购，累计购回H股股份255万股，合计耗资超过6200万港元，所有H股回购股份均明确将用于注销。此外，海尔智家还针对D股发布自愿公开股份回购要约，拟以每股1.87欧元的价格回购不超过8104.45万股D股，全部用于注销，进一步扩大回购覆盖范围。　　小家电龙头苏泊尔也在近期完成了回购落地的关键步骤。根据苏泊尔披露的《关于回购股份注销完成暨股份变动的公告》，截至9月24日，公司已完成300万股回购股份的注销手续，对应回购总金额约1.47亿元，注销完成后公司总股本从79995.11万股变更为79695.11万股，回购专用证券账户已不再持有任何股份，后续将完成相关工商变更登记流程。　　有业内人士表示，家电龙头集体斥巨资推进回购，并非偶然的资本操作，而是与当前国内家电市场正经历的阶段性转折直接相关。从行业基本面数据来看，2026年上半年国内家电全品类零售额为4250亿元，同比下滑9.9%，其中二季度单季的零售额同比降幅进一步扩大至12.4%，行业整体增长进入阶段性放缓区间。过去几十年国内家电行业经历了多轮普及、更新换代的增长周期，如今市场存量逐渐见顶，叠加消费需求更趋理性，行业已经从高速扩张阶段进入存量竞争的调期。　　在这样的行业背景下，龙头企业选择大额回购，首先是向资本市场传递管理层对企业内在价值的明确判断。多位行业分析人士指出，经过前期市场调整，家电板块不少龙头企业的估值已经处于历史相对低位，企业此时拿出真金白银回购股份，本质上是管理层基于对自身经营基本面的长期信心，向投资者传递“当前公司股价低于内在价值”的明确信号，避免市场出现非理性的低估。　　不同于不少企业将回购股份用于股权激励的常规操作，本轮家电龙头的回购多数明确将股份用于注销，这一安排也带来了实实在在的股东回报增厚效果。回购并注销股份后，企业总股本将直接减少，在净利润保持稳定增长的前提下，每股收益将得到明显提升，直接为全体股东创造确定的资本回报。中金公司相关研报指出，海尔智家三地同步推进回购注销，将有效减少股本规模、增厚股东权益，这种真金白银的投入，比单纯的口头表态更能让投资者感受到企业对长期价值的重视。　　有行业分析人士指出，对于家电龙头而言，稳定的资本市场表现，也能为企业推进长期战略争取更友好的环境。当前国内家电企业正集体向AI转型，从智能家电单品到全屋智能系统，再到底层智能体操作系统，行业正在经历新一轮技术迭代的关键投入期，同时美的、海尔等头部企业的全球化布局也进入深化阶段，稳定的股价和投资者信心，能够帮助企业降低融资成本，减少战略推进过程中的资本市场波动干扰，为技术研发和全球化布局提供更稳定的支撑。（文章来源：南方都市报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"1","news_tag":"shareholding,buyback","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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