餐饮巨头跨界卖广告！麦当劳(MCD.US)自建媒体网络剑指10亿美元高利润业务

智通财经09-24

【餐饮巨头跨界卖广告！麦当劳(MCD.US)自建媒体网络剑指10亿美元高利润业务】智通财经APP获悉，麦当劳(MCD.US)正追随亚马逊(AMZN.US)和沃尔玛(WMT.US)等零售巨头的脚步，宣布计划打造自己的媒体网络。今年8月，作为一项试点计划的一部分，麦当劳旗下450家美国直营餐厅开始在数字化得来速点餐屏上展示其他公司的广告。该项目目前仍处于早期阶段，尚未向加盟商运营的其余约1.4万家美国门店推广。不过，麦当劳希望该业务最终能够发展成为公司规模达10亿美元的业务。

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餐饮巨头跨界卖广告！麦当劳(MCD.US)自建媒体网络 剑指10亿美元高利润业务

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餐饮巨头跨界卖广告！麦当劳(MCD.US)自建媒体网络剑指10亿美元高利润业务