珍酒：入驻美团官旗闪电仓后销售额环比增长310%

南方财经网09-23 19:29

南方财经9月23日电，笔者从2026美团即时零售产业大会上获悉，珍酒与美团官旗闪电仓合作后，首批选择30个仓作为试点，3个月即快速复制至100个仓、18座城市的核心区域，销售额环比增长310%。据悉，珍酒与美团官旗闪电仓合作，是因为原有的线下分销体系无法很好承接用户旺盛的需求，所以选择无需自己建仓、简单直达消费者的官旗闪电仓模式。数据显示，珍酒与美团合作的官旗闪电仓，在售商品数达到酒行同品牌的...

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近年来，随着市场与用户规模扩大，即时零售正成为酒类品牌寻求新增量的重要渠道。以往酒类销售高度依赖线下门店和节庆送礼场景，如今“30分钟送达”的即时零售模式，正将饮酒消费延伸至日常佐餐、朋友小聚等更丰富的生活场景。美团核心本地商业CEO王莆中表示，即时零售的下一站是从“店仓配时代”大踏步跨入“商品时代”。未来三年，即时零售行业将为全国每个商圈新增百万好商品，这将成为即时零售继续增长的第一动力，也会成为品牌商和零售商的最大增量。美团闪购推出“商品NEXT”计划，向行业伙伴提供包括精准选品、高效铺货、加速动销、开发商品在内的全方位支持，助力品牌商、零售商获取即时零售新增量。（文章来源：南方财经网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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