被约谈三个月后，山姆空降“洋高管”掌舵采购

国际金融报09-22 20:47

山姆从美国调来一位采购老将。　　9月22日，记者从沃尔玛中国获悉，公司对两大业态的采购负责人作出调整，现任美国山姆会员商店非食品采购高级副总裁Sean Jackson将接受国际外派，加入沃尔玛中国团队，出任山姆会员商店首席采购官，直接向山姆会员商店业态总裁刘鹏汇报；现任沃尔玛中国副总裁、山姆会员商店非食品采购负责人Amber Bynum调任沃尔玛商店首席采购官，直接向沃尔玛商店业态总裁祝骏汇报。...

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procurement.","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"UGE":0.6,"TRUO":0.6,"WMT":1.96,"FSTA":0.6,"WMTI":0.6,"XLP":0.6,"RTH":0.6},"content_text":"山姆从美国调来一位采购老将。　　9月22日，记者从沃尔玛中国获悉，公司对两大业态的采购负责人作出调整，现任美国山姆会员商店非食品采购高级副总裁Sean Jackson将接受国际外派，加入沃尔玛中国团队，出任山姆会员商店首席采购官，直接向山姆会员商店业态总裁刘鹏汇报；现任沃尔玛中国副总裁、山姆会员商店非食品采购负责人Amber Bynum调任沃尔玛商店首席采购官，直接向沃尔玛商店业态总裁祝骏汇报。两名接任者均为外籍。　　山姆中国刚经历过一场选品争议，并于6月因食品安全问题被市场监管总局约谈，首席采购官张青则在6月底离任。　　采购是会员制商超的入口环节，这一轮安排因而被外界看作山姆采购逻辑的一次校准。 　　孙婉秋/摄 两大业态首席采购官落定　　按照沃尔玛中国的安排，Sean Jackson将与山姆会员商店代理首席采购官Neil Maffey进行工作交接，并在完成中国本地相关业务培训后正式履职；Neil Maffey也将继续以全职顾问身份为山姆业务提供战略支持。　　Sean Jackson深耕零售行业逾三十年，领导过美国山姆会员商店消费品、健康与保健采购团队，目前负责美国山姆会员商店非食品采购工作，包括家居、硬百货、科技产品、办公、娱乐、服装以及季节性商品等核心品类。在加入山姆会员商店之前，他曾在Linens'n Things和Foley's百货公司担任采购高级领导职务。　　接棒沃尔玛商店首席采购官的Amber Bynum在沃尔玛任职逾十年，历任沃尔玛全球采购卫生与健康、快消品及零售运营等多个关键领域管理职务，在内部属于具备全球战略视野与转型领导力的资深管理者。沃尔玛中国方面表示，自去年加入山姆中国采购团队以来，Amber带领团队实现非食品品类显著增长，推动商品创新策略有效落地，并优化了供应商协同体系。她将在未来的一个月内完成工作交接，并于10月中旬正式到任新岗位。　　两人到任补齐了沃尔玛中国双业态采购线的空缺。沃尔玛商店首席采购官此前由祝骏兼任，其于今年7月升任沃尔玛商店业态总裁后，该职位一直空缺。　　沃尔玛中国认为，双业态的采购团队肩负着以商品力构建顾客与会员信任、以差异化价值驱动业务增长的重要使命。本次任命是公司持续深耕中国市场，进一步强化双业态采购组织专业能力，推动全球商品资源协同的重要举措。 从选品风波到监管约谈　　采购官更替的背后，是山姆过去一年多积累下来的争议。　　2025年6月起，山姆陆续下架太阳饼、米布丁、低糖蛋黄酥、杨枝甘露等一批高复购率的商品，同期上架好丽友、溜溜梅、徐福记、盼盼等大众品牌，引发会员对“严选”标准的质疑。　　还有会员发现，盼盼、洽洽等品牌在山姆被替换为“panpan”“chacheer”等外文名，卫龙相关商品则隐去品牌标识，“改头换面”的操作进一步削弱了山姆的差异化形象。　　食品安全是另一条更硬的线索。　　公开信息显示，2025年8月，山姆成都门店大葱被检出农残超标；9月，山姆两款儿童相关产品存在明确质量问题被监管部门处罚；12月，深圳门店麻薯盒内检出活鼠；2026年3月，深圳市市场监督管理局通报山姆在售高山螺丝椒农残超标，自有品牌冻干草莓的农药残留、重金属两项指标不达标，涉事批次紧急下架召回；4月，“极速达”渠道被指默认上架临期食品；6月，武汉门店售出的椰皇出现果肉发紫……　　今年3月，永辉超市自有品牌“品质永辉”还曾发布致山姆MM的公开信，呼吁山姆不要让供应商“二选一”。 　　6月15日，市场监管总局披露，针对一段时期以来监管发现和媒体曝光的山姆线下门店及线上网店多发的食品安全问题，已依法对沃尔玛（中国）投资有限公司（即山姆总部）负责人进行责任约谈，要求其严格落实食品安全主体责任，严防全链条食品安全风险。　　随后，沃尔玛（中国）投资有限公司完成工商变更，刘鹏接任法定代表人、董事长。6月17日，山姆首席采购官张青因个人原因提交辞呈，6月底正式离任；沃尔玛中国当时回应称，正在全球范围内积极物色继任人选。　　张青2017年加入山姆，次年开始担任山姆高级副总裁兼首席采购官，其任职期间推动山姆差异化商品开发、本土化供应链搭建、全国门店商品体系升级等。山姆官方将其离职表述为“个人原因”，但外界更倾向于把这轮调整视为一次纠偏——约谈指向品控，而品控之前的那一步，便是采购。　　社交平台上，部分消费者把选品与品控的变化同山姆中国区管理团队的更替联系起来。　　山姆“严选”风格的关键先生文安德于2025年1月退休后，山姆中国业态总裁一职先由沃尔玛国际部的Jane Ewing临时代理，直到2025年10月刘鹏到任，一年多时间里实际负责人换了三轮。　　有观点认为，山姆早期的采购与品控标准有赖于外资零售体系的长期沉淀，本土化推进过快会稀释这套标准，网络上也出现呼吁外籍高管回归的声音。　　中国食品产业分析师朱丹蓬告诉记者，山姆近两年高歌猛进，但这同时也是食品安全问题频发的高峰期，说明其质量内控体系已经出现较大纰漏。山姆的内核是全球供应链以及在消费者认知中较为高端的品牌形象，不少品牌因此愿意为山姆做定制商品；但定制本身并不是食品安全风险的核心，真正的问题出现在高速发展、高速扩容之后。采购体系出现纰漏，选品逻辑发生变化，质量内控体系随之松动，问题才会反复出现。 1400亿后怎么走？　　与争议并行的是高速增长。　　沃尔玛最新财报显示，2027财年第二季度（2026年5月1日至7月31日），沃尔玛中国净销售额为70亿美元，同比增长20.7%；电商净销售额增长26%，在中国整体销售额中的占比提升至55%。截至报告期末，沃尔玛中国共有345家门店，其中沃尔玛大卖场278家、山姆会员店67家。　　山姆是当之无愧的增长引擎。2025年，山姆中国销售额突破1400亿元，同比增长约40%，付费会员1070万；当年新开10家门店，创下入华以来年度开店数量的新高。 　　左宇/摄　　规模扩张之下，品控争议却挥之不去，这也构成此次首席采购官调整的背景。　　对会员而言，数百元的会员费买来的不是折扣，而是“筛过一遍”的确定性；而每一个商品的进出，都由采购环节决定。　　将美国山姆的一位采购“老兵”放到中国市场的采购位子上，把一位已在中国市场跑通非食品品类增长的管理者交到沃尔玛商店，沃尔玛中国想传递的信号并不隐晦：在商品端重新收紧标准。　　朱丹蓬同时提醒，高层密集调整未必能解决根本问题。“这是体系的问题，不是换一两个人可以解决的”。　　在他看来，山姆更应该把速度降下来，对内部进行梳理、调整和完善，否则品牌效应、规模效应和粉丝效应都会受到较大影响。（文章来源：国际金融报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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