腾讯、飞书、百度搭子数据攀升……AI办公赛道竞争全面提速

红星资本局09-20 19:16

红星资本局9月20日消息，近日有报道称，百度旗下AI办公智能体百度搭子企业版的ARR（年度经常性收入）在今年7月和8月连续迅猛增长。由于增速持续超出预期，百度内部已多次上调其年度收入目标。红星资本局向百度求证此事，未得到相关回应。　　与此同时，国内AI办公赛道竞争全面提速。仅今年9月，AI办公赛道就出现了多个竞争动作。　　多家AI办公商业化数据走高　　公开资料显示，百度搭子今年3月上线，是百度面向...

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Competition in the AI office sector is accelerating across the board.","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/ed0dc3964f3dfd6f6972288af1ad59de","symbols_score_info":{"89888":0.6,"FFEM":0.6,"EMCS":0.6,"BKF":0.6,"ESPO":0.6,"SOCL":0.6,"09888":1.96,"AAXJ":0.6,"TCHI":0.6,"TCEHY":1.91,"BIDU":1.96,"ODDS":0.6,"00700":1.91,"JADE":0.6,"FDNI":0.6,"KWEB":0.6,"LDEM":0.6,"HTCD.SI":0.6,"JEMA":0.6,"CXSE":0.6,"GAMR":0.6,"EMC":0.6,"EEMX":0.6,"XSOE":0.6,"BIDD":0.6,"TCHmain":0.6},"content_text":"红星资本局9月20日消息，近日有报道称，百度旗下AI办公智能体百度搭子企业版的ARR（年度经常性收入）在今年7月和8月连续迅猛增长。由于增速持续超出预期，百度内部已多次上调其年度收入目标。红星资本局向百度求证此事，未得到相关回应。　　与此同时，国内AI办公赛道竞争全面提速。仅今年9月，AI办公赛道就出现了多个竞争动作。　　多家AI办公商业化数据走高　　公开资料显示，百度搭子今年3月上线，是百度面向AI办公场景推出的智能体产品，采用个人版加企业版的双版本订阅制。　　据百度方面披露，百度搭子自发布以来5个月内已迭代150次。2026年7月AI产品榜·桌面榜（PC）显示，百度搭子月活约674.30万，环比增长1063.79%。　　8月27日，百度集团执行副总裁、百度智能云事业群总裁沈抖在发布会上表示，过去一个月百度搭子用户增长了近9倍。沈抖还明确了对这一产品的长期判断：“智能体到最后拼的还是AI云。”　　百度搭子的快速增长并非孤例。放眼国内AI办公赛道，主流玩家的商业化数据同样在快速攀升。　　飞书是收入增速最快的玩家之一。据公开报道，飞书2025年ARR超过30亿元，2026年二季度ARR同比增长超过100%，商业化增速达到历史最高水平。飞书CEO谢欣在9月15日的未来无限大会上透露，2026年上半年，飞书年度经常性收入（ARR）增速达到去年同期的2.5倍，创成立以来新高。　　腾讯WorkBuddy则展现出强劲的用户增长势头。易观分析数据显示，2026年6月WorkBuddy月访问量达2097万，位居国产桌面AI办公智能体榜首，超过第二、第三名之和。QuestMobile数据显示，2026年7月AI效率办公赛道合计月活跃用户规模达1.02亿，腾讯旗下WorkBuddy的PC客户端月活达658.2万。　　在商业化方面，腾讯2026年第二季度财报显示，WorkBuddy用户通过订阅和充值购买词元的付费意愿强烈，付费部分已产生相当不错的毛利率。　　密集亮剑背后，市场空间远未见顶　　多家企业的密集布局和亮眼数据背后，AI办公赛道的竞争逻辑正在发生根本性变化。　　今年二季度以来，腾讯、阿里、百度、字节跳动等企业集中完成产品线整合与新品发布，行业告别单点AI插件竞争，转向覆盖模型底座、组织协同、数据安全、行业技能体系的综合能力比拼。　　9月2日，腾讯WorkBuddy正式上线开放平台，首批引入超百家生态伙伴、9款联名硬件、30余个行业应用，成为国内AI Agent赛道首个同时打通硬件、应用与开发者三层生态的平台。　　9月4日，阿里旗下企业级通用Agent产品千问办公公布上线首月用户数突破3000万，企业用户占比过半。随后又推出业内首个“多人工作台”，最多支持百人同时协作，适用于活动组织、家校协同和企业协作等场景。　　9月15日，飞书8.0版本发布，豆包工作及面向团队协作场景的“豆包工作伙伴”集中亮相。字节跳动CEO梁汝波现场造势，透露字节两个月前已完成相关组织架构调整，将豆包、飞书与火山引擎进一步整合，聚焦打造工作与生产力产品。　　有行业分析师指出，头部厂商统一收拢分散AI办公项目、集中人力算力打造标准化旗舰产品已成为统一趋势。此前快思慢想研究院院长田丰也告诉红星资本局，AI办公智能体赛道的竞争节奏，并非三年五年的马拉松，而是6-12个月的“生死短跑”。　　从第三方数据来看，市场空间远未见顶。IDC数据显示，2025年中国企业级AI智能体市场规模约为212亿元，预计2026年增至449亿元，到2029年有望突破3320亿元。　　易观分析数据显示，2026年6月，国内17款主流桌面端AI原生办公智能体合计月访问量突破6000万次，而3月这一数字仅为2000万次，短短三个月翻三倍。　　用户在付费意愿层面同样给出了积极信号。艾媒咨询调查显示，59.1%的用户愿意为AI办公智能体付费。而毕马威《2026全球技术报告》则展现了另一种情况：88%的受访企业已开始将AgenticAI融入系统，但仅有24%的企业能在多个AI用例中实现投资回报。　　这组数据也意味着，尽管赛道热度持续攀升，企业客户对投入产出比的关注度也在提高，厂商仍需要在降本增效的量化成果上给出更有说服力的答案。（文章来源：红星资本局）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.50.1","shortVersion":"4.50.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2668578189","isCrawlerRequest":true}