服贸观澜丨朝阳文旅展区：潮玩首秀首发首展齐亮相

北京商报09-10 10:01

9月9日，2026年中国国际服务贸易交易会在北京首钢国际会展中心正式开幕。文旅服务专题展朝阳展区位于首钢园7号展馆内，以“与世界共朝阳”为主题，分为IP潮玩展区和游戏电竞展区两大部分，重点聚焦“十五五”时期朝阳区文化产业IP潮玩、游戏电竞两大重点发展赛道，组织朝阳文旅集团、泡泡玛特、奇梦岛、乐自天成（52TOYS）、超级玩咖（Suplay）、浩华非洲文创、趣加游戏、儒意景秀、三体宇宙、国家文化产业...

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MOLLY与国家级非物质文化遗产景泰蓝深度融合，将宇宙星空的绚烂色彩融入MOLLY形象，带来“非遗+潮玩”展；HERE奇梦岛在本届服贸会上同样聚焦“潮玩+非遗”主题，重磅推出全球首发系列新品，以创新设计激活传统非遗文化基因，为国潮文旅消费注入新动能；乐自天成（52TOYS）在本届服贸会现场首发新款“NOOK&SEEK双子星系列盲盒”，这是NOOK和SEEK首次以双子CP互动形态亮相的盲盒，充分展示公司强大的IP新品创推能力；Suplay集团携旗下高端收藏卡品牌卡卡沃、潮玩制造厂牌嘿粉儿、IP衍生品品牌乐淘谷和卡牌潮玩收纳与鉴定评级服务品牌 Hobbycase四大品牌，呈现多个知名潮流IP，有和《红楼梦》联动的精美问花时系列周边、紧扣《蝙蝠侠：黑暗骑士》经典电影主线主题的系列迷你手办、多位影视与体育明星亲签限量的高收藏价值卡牌，以及为致敬《哈利·波特》电影上映25周年而首发的宝石系列高端收藏卡。　　本届服贸会，朝阳区还邀请了朝阳区浩华文创园打造的HAO·非洲动物标本博物馆参展，现场展览展示珍贵非洲动物标本，以精湛的标本制作技艺还原动物的自然形态。同时，展区还精心呈现了一系列极具非洲风情的特色文创产品，全方位展现非洲大陆的独特文化与自然馈赠。此次展出的标本及所有产品均为首次离馆外展。　　近年来，IP潮玩产业已成长为推动区域文化创新与消费增长的新引擎，全区已集聚IP潮玩相关企业42家。2025年，全区潮玩行业营收近300亿元，同比增长超150%。为顺应体验经济、数字经济、创意消费升级趋势，促进文旅商体深度融合，推动IP潮玩产业赋能城市发展，丰富市民精神文化生活，朝阳区已率先发布了推动IP潮玩产业高质量发展的三年行动计划及10条配套措施，明确加强原创IP培育、助力IP交易转化、推动消费活力释放、深化品牌传播推广、完善产业生态服务五大行动路径，打造全国IP 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