麦当劳中国首席影响官顾磊：深耕服务创新餐饮消费体验要保持温度

北京商报09-10

在2026年服贸会期间，麦当劳中国首席影响官顾磊在接受北京商报记者专访时，分享了品牌围绕线下消费升级的系列创新实践。今年6月，麦当劳联合人民网、中国商业联合会共同发起“相聚线下畅享美好”联合倡议。数月来，品牌围绕场景创新、低空配送、绿色运营、文化融合、社区共建五大维度落地多项探索，推动餐饮服务从单一用餐功能向多元生活场景延伸。　　顾磊表示，作为扎根中国市场的消费品牌，麦当劳的发展理念与服贸会聚焦...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohunote.com/m/news/2666561686?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-09-10 17:21","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2666561686","market":"sh","top_or_hot":-1,"title":"麦当劳中国首席影响官顾磊：深耕服务创新 餐饮消费体验要保持温度","media":"北京商报","content":"<div>\n<p>在2026年服贸会期间，麦当劳中国首席影响官顾磊在接受北京商报记者专访时，分享了品牌围绕线下消费升级的系列创新实践。今年6月，麦当劳联合人民网、中国商业联合会共同发起“相聚线下畅享美好”联合倡议。数月来，品牌围绕场景创新、低空配送、绿色运营、文化融合、社区共建五大维度落地多项探索，推动餐饮服务从单一用餐功能向多元生活场景延伸。　　顾磊表示，作为扎根中国市场的消费品牌，麦当劳的发展理念与服贸会聚焦...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202609103870642286.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>麦当劳中国首席影响官顾磊：深耕服务创新 餐饮消费体验要保持温度</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n麦当劳中国首席影响官顾磊：深耕服务创新 餐饮消费体验要保持温度\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-09-10 17:21 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202609103870642286.html><strong>北京商报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>在2026年服贸会期间，麦当劳中国首席影响官顾磊在接受北京商报记者专访时，分享了品牌围绕线下消费升级的系列创新实践。今年6月，麦当劳联合人民网、中国商业联合会共同发起“相聚线下畅享美好”联合倡议。数月来，品牌围绕场景创新、低空配送、绿色运营、文化融合、社区共建五大维度落地多项探索，推动餐饮服务从单一用餐功能向多元生活场景延伸。　　顾磊表示，作为扎根中国市场的消费品牌，麦当劳的发展理念与服贸会聚焦...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202609103870642286.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4209","symbol_name":"餐馆","start_time":0,"source_url":"http://finance.eastmoney.com/a/202609103870642286.html","article_id":"2666561686","we_media_id":null,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202609103870642286.html","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2666561686","pubTimestamp":1789032072,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"在2026年服贸会期间，麦当劳中国首席影响官顾磊在接受北京商报记者专访时，分享了品牌围绕线下消费升级的系列创新实践。今年6月，麦当劳联合人民网、中国商业联合会共同发起“相聚线下畅享美好”联合倡议。数月来，品牌围绕场景创新、低空配送、绿色运营、文化融合、社区共建五大维度落地多项探索，推动餐饮服务从单一用餐功能向多元生活场景延伸。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"BK4209":"餐馆","VCR":"可选消费ETF-Vanguard","BK4550":"红杉资本持仓","IE00BFSS7M15.SGD":"Janus Henderson Balanced A Acc SGD-H","BK4588":"碎股","LU0868494617.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD) ACC","PSCD":"Invesco S&P SmallCap Consumer Discretionary ETF","IE00BFSS8Q28.SGD":"Janus Henderson Balanced A Inc SGD-H","LU1244550577.SGD":"FTIF - Franklin Global Multi-Asset Income A (Mdis) SGD-H1","IE00BJTD4V19.USD":"NEUBERGER BERMAN US LONG SHORT EQUITY \"A1\" (USD) ACC","LU1074936037.SGD":"JPMorgan Funds - US Value A (acc) SGD","LU1035773651.USD":"AB SICAV I - GLOBAL VALUE PORTFOLIO \"AD\" (USD) INC","IE0004445015.USD":"JANUS HENDERSON BALANCED \"A2\" (USD) ACC","LU1732800096.USD":"摩根大通环球收益基金A (irc)","LU0795875169.SGD":"JPMorgan Investment Funds - Global Income A (div) SGD-H","BK4581":"高盛持仓","LU1585245621.USD":"EASTSPRING INV GLOBAL LOW VOLATILITY EQUITY FUND \"A\" (USD) ACC B","LU1430594728.SGD":"Eastspring Investments - Global Low Volatility Equity AS SGD","LU1732799900.SGD":"JPMorgan Investment Funds - Global Income A (irc) SGD-H","MCD":"麦当劳","LU1069347547.HKD":"AB SICAV I - GLOBAL VALUE PORTFOLIO \"AD\" (HKD) INC","IE00BJJMRY28.SGD":"Janus Henderson Balanced A Inc SGD","BK4534":"瑞士信贷持仓","BK4585":"ETF&股票定投概念","LU1244550221.USD":"FRANKLIN GLOBAL MULTI-ASSET  INCOME \"A\" (USDHEDGED) INC (M)","FDIS":"Fidelity MSCI Consumer Discretionary Index ETF","LU0417517546.SGD":"Allianz US Equity Cl AT Acc SGD","LU1718418525.SGD":"JPMorgan Investment Funds - Global Select Equity A (acc) SGD","LU0912757837.SGD":"JPMorgan Investment Funds - Global Income A (mth) SGD-H","IE00BJJMRX11.SGD":"Janus Henderson Balanced A Acc SGD","BK4566":"资本集团","BK4610":"咖啡茶饮","LU0942090050.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD)  INC","TRUD":"VanEck Consumer Discretionary TruSector ETF","LU2279689827.SGD":"JPMorgan Investment Funds - Global Income Sustainable A (mth) SGD-H","LU2133065610.SGD":"JPMorgan Investment Funds - Global Dividend A (mth) SGD","LU0726765562.USD":"JPM GLOBAL INCOME \"A\" (USD HEDGED) INC","LU0868494708.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD) INC","LU2347655156.SGD":"JPMorgan Investment Funds - Global Income A (icdiv) SGD-H","LU0795875086.SGD":"JPMorgan Investment Funds - Global Income A (div) SGD","IE00BJTD4N35.SGD":"Neuberger Berman US Long Short Equity A1  Acc SGD-H","LU0256863811.USD":"ALLIANZ US EQUITY \"A\" INC","LU1244550494.USD":"FRANKLIN GLOBAL MULTI-ASSET INCOME \"A\" (USDHEDGED) ACC","LU2347655073.USD":"JPM GLOBAL INCOME \"A\" (USDHDG) INC A","IE00B7KXQ091.USD":"Janus Henderson Balanced A Inc USD","RSPD":"Invesco S&P 500 Equal Weight Consumer Discretionary ETF","BK4504":"桥水持仓"},"translate_title":"McDonald's China Chief Influence Officer Gu Lei: Deeply cultivate service innovation and maintain a warm dining experience.","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"FDIS":1.5,"RSPD":1.5,"VCR":1.5,"MCD":1.5,"TRUD":1.5,"PSCD":1.5},"content_text":"在2026年服贸会期间，麦当劳中国首席影响官顾磊在接受北京商报记者专访时，分享了品牌围绕线下消费升级的系列创新实践。今年6月，麦当劳联合人民网、中国商业联合会共同发起“相聚线下畅享美好”联合倡议。数月来，品牌围绕场景创新、低空配送、绿色运营、文化融合、社区共建五大维度落地多项探索，推动餐饮服务从单一用餐功能向多元生活场景延伸。　　顾磊表示，作为扎根中国市场的消费品牌，麦当劳的发展理念与服贸会聚焦服务升级的方向高度契合，希望通过开放共享的行业平台，输出可复制的实践经验，与同业共同激活线下消费活力。　　在场景创新层面，麦当劳于2026年6月推出“麦麦周末”创新消费项目，以餐厅空间为核心，融合产品体验、社交互动与生活方式属性。通过周末限定单品枫糖厚松饼堡、咖啡免费续杯、会员互动小卡等差异化设计，将餐饮消费与家庭陪伴、朋友社交、城市休闲场景深度绑定，推动餐厅从用餐场所向线下社交节点转型。在此之前，品牌已通过响应用户呼声推动经典奶昔回归，验证了“以消费者需求为核心”的服务逻辑。　　在服务边界拓展上，麦当劳2026年以来携手美团无人机，先后在深圳、上海落地无人机配送服务，探索低空经济与餐饮消费的融合路径。该模式将餐饮服务从传统门店与地面配送网络，延伸至运动休闲、滨水消费、户外社交等多元城市生活场景，打开了即时餐饮的新服务半径。　　在文化价值融合方面，2026年8月北京麦当劳携手中轴线保护公益基金会推出“中轴光影我就喜欢”主题影展，依托北京中轴线沿线门店布局，将专业摄影展示、大众影像参与与餐饮体验深度结合，让世界遗产文化融入日常消费场景。消费者在就餐的同时可感受城市历史文化魅力，实现了商业空间与公共文化价值的双向赋能。　　多元服务创新的背后，是供应链与数字化两大核心能力的支撑。顾磊介绍，麦当劳全球长期秉持“品牌、供应商、员工”的三角凳经营理念，90%的食材已实现本土化采购。“全球品牌+本体运营”的模式，使麦当劳兼具全球运营经验与中国市场洞察，这套经过本土验证的运营模式，可为海外市场及行业伙伴提供参考。　　数字化与AI技术则是服务体验升级的底层支撑。顾磊表示，AI更多应用于后端能力建设，服务于前端消费体验的持续优化。近年来麦当劳持续加码数字化能力建设，配合供应链体系的迭代，共同支撑前端服务流程的优化与消费体验的顺滑度提升，最终落点仍在于强化线下场景的服务温度及人与人的真实连接。　　截至目前，麦当劳中国已拥有超过8000家餐厅，覆盖中国内地全部省级行政区，年度服务消费者超14亿人次。“我们以美味回应需求，以服务提升体验，以社区连接日常，让更多消费者愿意走到线下，也为线下消费带来更多活力。”顾磊表示，无论技术浪潮如何演进，服务的本质始终是人与人的连接，麦当劳将持续深耕本土市场，输出更具温度与活力的服务体验，与行业共同探索线下消费的长期价值。（文章来源：北京商报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.50.0","shortVersion":"4.50.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2666561686","isCrawlerRequest":true}

麦当劳中国首席影响官顾磊：深耕服务创新 餐饮消费体验要保持温度

精彩评论

麦当劳中国首席影响官顾磊：深耕服务创新餐饮消费体验要保持温度