服贸观澜｜快手电商精品消费业务运营部总经理陈子涛：粉丝经济是独特优势，是核心竞争力与长期资产

北京商报09-10 10:03

9月9日，作为2026年服务贸易发展系列论坛主题论坛之一，2026电子商务大会在北京首钢国际会展中心举行。大会首次将“服务消费”作为核心主线，推动电商从商品售卖向全链条民生服务、产业服务、文化服务深度延伸。本次大会由北京市商务局、中国服务贸易协会联合主办，以“数智赋能乐享服务——深耕服务消费共筑电商实体融合新图景”为主题，汇聚行业智慧，共探电商与服务消费深度融合的新路径。　　会上，快手电商精品消费...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohunote.com/m/news/2666551686?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-09-10 10:03","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2666551686","market":"sh","top_or_hot":-1,"title":"服贸观澜｜快手电商精品消费业务运营部总经理陈子涛：粉丝经济是独特优势，是核心竞争力与长期资产","media":"北京商报","content":"<div>\n<p>9月9日，作为2026年服务贸易发展系列论坛主题论坛之一，2026电子商务大会在北京首钢国际会展中心举行。大会首次将“服务消费”作为核心主线，推动电商从商品售卖向全链条民生服务、产业服务、文化服务深度延伸。本次大会由北京市商务局、中国服务贸易协会联合主办，以“数智赋能乐享服务——深耕服务消费共筑电商实体融合新图景”为主题，汇聚行业智慧，共探电商与服务消费深度融合的新路径。　　会上，快手电商精品消费...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202609103870312095.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>服贸观澜｜快手电商精品消费业务运营部总经理陈子涛：粉丝经济是独特优势，是核心竞争力与长期资产</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n服贸观澜｜快手电商精品消费业务运营部总经理陈子涛：粉丝经济是独特优势，是核心竞争力与长期资产\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-09-10 10:03 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202609103870312095.html><strong>北京商报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>9月9日，作为2026年服务贸易发展系列论坛主题论坛之一，2026电子商务大会在北京首钢国际会展中心举行。大会首次将“服务消费”作为核心主线，推动电商从商品售卖向全链条民生服务、产业服务、文化服务深度延伸。本次大会由北京市商务局、中国服务贸易协会联合主办，以“数智赋能乐享服务——深耕服务消费共筑电商实体融合新图景”为主题，汇聚行业智慧，共探电商与服务消费深度融合的新路径。　　会上，快手电商精品消费...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202609103870312095.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK1575","symbol_name":"同股不同权","start_time":0,"source_url":"http://finance.eastmoney.com/a/202609103870312095.html","article_id":"2666551686","we_media_id":null,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202609103870312095.html","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2666551686","pubTimestamp":1789005786,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"9月9日，作为2026年服务贸易发展系列论坛主题论坛之一，2026电子商务大会在北京首钢国际会展中心举行。大会首次将“服务消费”作为核心主线，推动电商从商品售卖向全链条民生服务、产业服务、文化服务深度延伸。本次大会由北京市商务局、中国服务贸易协会联合主办，以“数智赋能乐享服务——深耕服务消费共筑电商实体融合新图景”为主题，汇聚行业智慧，共探电商与服务消费深度融合的新路径。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"81024":"快手-WR","BK1575":"同股不同权","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","LU2097828714.EUR":"AZ EQUITY CHINA \"BAZ\" (EUR) ACC","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","BK1591":"就地过年概念","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU2097828805.USD":"AZ EQUITY CHINA \"A-AZ\" (USD) ACC","LU0348766576.USD":"ALLIANZ LITTLE DRAGONS \"A\" (USD) INC","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","BK1590":"短视频概念股","LU0348767384.USD":"ALLIANZLITTLE DRAGONS \"A\" (USD) ACC","LU0140636845.USD":"施罗德大中华区股票A Acc","LU2097828474.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC A","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","01024":"快手-W","BK1095":"互动媒体与服务","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","LU0359201612.USD":"贝莱德中国基金A2","LU0244354667.USD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" ACC","LU1251922891.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) ACC","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU0051755006.USD":"摩根大通中国A (dist)","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU1720050803.USD":"安联全方位中国股票基金","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU0210526637.USD":"JPM CHINA \"A\" (USD) ACC","DRGN":"Themes China Generative Artificial Intelligence ETF","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","SOCL":"社交媒体ETF-Global X","LU1303224171.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) INC","LU1719994722.HKD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (HKD) ACC","BK1610":"ETF&股票定投概念","LU2097828557.USD":"AZ EQUITY CHINA \"A\" (USD) ACC","BK1608":"元宇宙概念","BK1615":"港股-互联网"},"translate_title":"Service Trade Observation | Chen Zitao, General Manager of Kuaishou's E-commerce Boutique Consumer Business Operations Department: The fan economy is a unique advantage, a core competitiveness, and a long-term asset.","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81024":0.6,"KSTmain":0.6,"DRGN":0.6,"01024":1.94,"SOCL":0.6},"content_text":"9月9日，作为2026年服务贸易发展系列论坛主题论坛之一，2026电子商务大会在北京首钢国际会展中心举行。大会首次将“服务消费”作为核心主线，推动电商从商品售卖向全链条民生服务、产业服务、文化服务深度延伸。本次大会由北京市商务局、中国服务贸易协会联合主办，以“数智赋能乐享服务——深耕服务消费共筑电商实体融合新图景”为主题，汇聚行业智慧，共探电商与服务消费深度融合的新路径。　　会上，快手电商精品消费业务运营部总经理陈子涛表示，快手电商已经成为规模万亿级的繁荣交易市场，去年整个快手电商GMV接近1.6万亿。他提到，快手电商的独特优势在于其粉丝经济，这也是主播可以长期沉淀下来经营的核心竞争力与长期资产。数据显示，快手近六成的GMV来自粉丝群体，已经成为快手电商大盘最重要的贡献来源。从转化效率来看，粉丝的转化效率是非粉丝的5倍，从消费能力来看，粉丝用户单买家用户的GMV是非粉丝的1.8倍。　　陈子涛还提到，依托于粉丝的生态强大势能，今年快手也将组织形态进行了迭代，为更好地赋能不同商家的经营类型，将行业重新划分成达人、品牌、精品、日用、生活，精品消费覆盖女装、美妆、珠宝、生鲜多类垂类赛道。他指出，这一变化意味着快手电商不再是单一类目和单一行业经营，而是基于商家经营类型给到全案解决方案。（文章来源：北京商报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.44.1","shortVersion":"4.44.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2666551686","isCrawlerRequest":true}