逆势入局增程赛道，澎程系列上市小米汽车迎二次大考

上观新闻09-11 13:44

9月7日晚，小米汽车澎程系列正式上市。四款车型售价20.99万至29.99万元，较预售价普降2万至3万元，开售4分钟锁单量突破1万台。　　自2026年以来，小米汽车交付量稳步攀升，已实现连续五个月单月交付突破3万辆，纯电车型基本盘持续稳固。作为小米汽车首款增程产品序列，澎程系列被视作品牌冲击年度55万辆交付目标的核心增量，也是小米从纯电细分市场、年轻用户市场，全面切入20万元级主流家庭市场的战略...

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Pro搭载52千瓦时电池、351公里纯电续航、前驱单电机，将价格门槛压至20万元级别。更具信号意义的是产品节奏：N70标准版并未随本次上市推出。这意味着20.99万元并非价格底线，一旦竞品降价或年末冲量，标准版就是现成的下沉空间。　　价格之外，大空间是澎程系列的另一大标签。小米董事长雷军给澎程的叙事是“拒绝标签”：“带孩子出门，它就是奶爸车；升起桌板，它就是移动的会客厅；清空所有，它就是一个人的独处空间。”但工程资源的投向暴露了真实目标：以N90车型为例，1.94米超长滑轨、2.9米纯平地板、前排180度旋转座椅、2+2+3七座布局，所有设计都指向同一件事——把二排和三排的空间做大。有行业媒体援引技术拆解指出，澎程系列的共轨滑轨甚至牺牲了部分后桥动力冗余，是典型的“空间优先”取舍。　　“增程与纯电没有绝对优劣”　　过去几年，围绕纯电与增程技术路线，行业内外存在较多争论。增程式曾被部分观点视为过渡技术，纯电车型则面临补能设施等现实约束。进入2026年，行业逐渐形成共识：技术路线本身已不是竞争核心，产品体验成为更重要的衡量标准。正如雷军在上市前所言：“增程与纯电没有绝对优劣，关键在于产品体验。”　　宏观数据也支持这一判断。行业统计显示，中国新能源乘用车全球份额已达61%，其中插电混动以71%的份额成为全球主导力量；2026年5月国内新能源渗透率达63%，创历史新高。随着新能源渗透率过半，市场竞争逐步从增量转向存量，企业竞争重点也从技术路线转向具体使用场景，如亏电油耗、纯电续航里程和车内空间灵活性等。　　澎程的产品定义正是这一趋势的缩影。以N90 Max为例，其CLTC纯电续航里程为464公里，综合续航里程1705公里，亏电油耗为百公里6.26升，全系支持92号汽油。这些参数组合显示，小米在澎程上的产品定义，更多着眼于家庭用户的实际使用场景。增程之于小米，不是用来站队的技术选项，而是解决续航焦虑与空间刚需的产品工具。　　交付、盈利与55万辆年度目标　　从商业视角审视，澎程系列需直面小米汽车年度目标的刚性压力。2025年小米汽车交付41.18万辆，同比增长200.9%。2026年目标为55万辆，月均约4.58万辆。上半年单月销量稳定在3万辆以上，要实现全年目标，下半年月均交付需超过5.5万辆，澎程系列被视为补齐增程市场、提升交付量的重要产品。小米集团总裁卢伟冰近日在财报电话会上表示，澎程小订订单好于预期，新车上市即交付，产能准备充分，交付速度会较快。　　不过，交付量的提升并不意味着盈利能力的改善。小米汽车业务在2025年实现首次年度盈利后，今年重新陷入亏损，二季度分部亏损26亿元，毛利率较去年同期下滑超过7个百分点。销量保持增长，但单车盈利受到价格战和零部件成本上涨的双重挤压。澎程系列上市的价格下调无助于修补单车盈利率低的现实问题，盈利修复更加依赖规模效应和成本摊薄。　　五年前的那个春天，雷军宣布造车时称：“这是我人生最后一次重大创业项目，我愿意押上全部战绩与声誉。”五年后，70万辆纯电交付、从手机到汽车的第二增长曲线已然兑现前半句承诺。澎程上市，意味着小米汽车迎来全新考验——家庭用户购车更看重空间表现、能耗水平、补能便利性、乘坐舒适度及售后保障，决策过程远较年轻消费者理性。此前依靠品牌热度和产品设计积累的获客优势，将在这一群体面前接受另一套价值标准的检验。而能否通过这场考试，将决定小米汽车下一程的真正走向。（文章来源：上观新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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