比亚迪：科技属性溢价依托分层品牌战略

证券之星09-10

证券之星消息，比亚迪(002594)09月10日在投资者关系平台上答复投资者关心的问题。

投资者提问：董秘，您好：贵司自称为科技公司，请问科技属性的产品溢价在哪里，谢谢回复。

比亚迪回复：尊敬的投资者，您好！科技属性溢价并非简单体现于单一车型定价，而是依托分层品牌战略，驱动汽车产业向上高端化。公司构建仰望、腾势、方程豹等高端品牌矩阵，易四方、云辇、自研智驾芯片等前沿技术优先在高端车型落地，形成技术标杆，实现技术价值兑现；成熟技术再梯度下放至主品牌，带动全系列产品力与品牌价值持续提升。汽车作为具身智能应用之一，依托海量真实场景数据闭环，亦可持续拓展技术边界。感谢您的关注！

本文数据来源于深圳证券交易所互动易，仅供参考不构成投资建议。

责任编辑：陈思雨

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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