迪士尼中国与久事动娱宣布建立三年框架合作

新华财经08:39

新华财经上海9月9日电（杨子华）华特迪士尼（中国）有限公司与上海久事动娱文旅集团股份有限公司8日宣布，将开展为期三年的框架合作。双方将围绕体育赛事、现场体验、主题产品、零售互动及社交传播等领域开启合作项目。　　作为此次长期合作的首个项目，双方将于今年10月举办的2026上海劳力士大师赛期间，推出“出‘奇’制胜”（Game Set Magic）主题活动，融合网球运动和“米奇和朋友们”的人物故事，打造...

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月上海劳力士大师赛期间的‘出奇制胜’主题活动能为广大球迷带去全新的体验。”　　“久事动娱始终坚持以优质IP为引领，将IP运营与创新作为驱动企业发展的核心动能，持续推动旗下文体旅交平台资源深度融合，以高品质体育和文化产品满足人民美好生活需求。此次与迪士尼携手，正是我们以IP赋能场景、以内容激活体验的重要实践。我们将通过这一合作，在未来创造更多文体旅交的优质场景和内容，为观众带来精彩体验，为城市带来澎湃动能。”章华群说。　　2026上海劳力士大师赛将于10月5日至18日在上海旗忠网球中心举行，赛事正式开打之前，大师赛嘉年华将于10月1日至4日率先启幕。　　据介绍，赛会期间，全新网球主题形象的米奇将惊喜现身，参与特别赛事互动，并登上球迷舞台，与粉丝和球迷近距离见面，为精彩对决增添更多趣味与亮点。　　此外，2026上海劳力士大师赛与上海都市旅游卡Shanghai Pass推出“上海劳力士大师赛+上海迪士尼乐园联票”，丰富赛事观众的出游体验。（文章来源：新华财经）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; 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