小米首次参展IFA背后：汽车、大家电已敲定出海计划为何先去欧洲？

每日经济新闻09-05 00:42

9月4日，德国柏林，一年一度的柏林国际消费电子展（IFA）迎来了一个超级玩家：小米。　　作为IFA首秀，小米此次可谓“铆足了劲”，超大展区被冰箱、空调、扫地机器人等各类产品塞得“满满当当”，近期最热门的三款王牌产品也悉数亮相：未上市的中折叠18 Fold真机、刚刚发布的自研芯片玄戒O3，以及时隔多年更新的人形机器人CyberOne。自此，米家品牌正式开启规模化进入欧洲的进程。　　已经在海外出差近...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohunote.com/m/news/2665743353?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-09-05 00:42","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2665743353","market":"hk","top_or_hot":-1,"title":"小米首次参展IFA背后：汽车、大家电已敲定出海计划 为何先去欧洲？","media":"每日经济新闻","content":"<div>\n<p>9月4日，德国柏林，一年一度的柏林国际消费电子展（IFA）迎来了一个超级玩家：小米。　　作为IFA首秀，小米此次可谓“铆足了劲”，超大展区被冰箱、空调、扫地机器人等各类产品塞得“满满当当”，近期最热门的三款王牌产品也悉数亮相：未上市的中折叠18 Fold真机、刚刚发布的自研芯片玄戒O3，以及时隔多年更新的人形机器人CyberOne。自此，米家品牌正式开启规模化进入欧洲的进程。　　已经在海外出差近...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202609053865773832.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>小米首次参展IFA背后：汽车、大家电已敲定出海计划 为何先去欧洲？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n小米首次参展IFA背后：汽车、大家电已敲定出海计划 为何先去欧洲？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-09-05 00:42 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202609053865773832.html><strong>每日经济新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>9月4日，德国柏林，一年一度的柏林国际消费电子展（IFA）迎来了一个超级玩家：小米。　　作为IFA首秀，小米此次可谓“铆足了劲”，超大展区被冰箱、空调、扫地机器人等各类产品塞得“满满当当”，近期最热门的三款王牌产品也悉数亮相：未上市的中折叠18 Fold真机、刚刚发布的自研芯片玄戒O3，以及时隔多年更新的人形机器人CyberOne。自此，米家品牌正式开启规模化进入欧洲的进程。　　已经在海外出差近...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202609053865773832.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0675040207.SGD","symbol_name":"JPM ASIA PACIFIC EQUITY \"A\" (SGD) ACC","start_time":0,"source_url":"http://finance.eastmoney.com/a/202609053865773832.html","article_id":"2665743353","we_media_id":null,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202609053865773832.html","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2665743353","pubTimestamp":1788540164,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"9月4日，德国柏林，一年一度的柏林国际消费电子展（IFA）迎来了一个超级玩家：小米。作为IFA首秀，小米此次可谓“铆足了劲”，超大展区被冰箱、空调、扫地机器人等各类产品塞得“满满当当”，近期最热门的三款王牌产品也悉数亮相：未上市的中折叠18Fold真机、刚刚发布的自研芯片玄戒O3，以及时隔多年更新的人形机器人CyberOne。自此，米家品牌正式开启规模化进入欧洲的进程。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"81810":"小米集团-WR","LU0675040207.SGD":"JPM ASIA PACIFIC EQUITY \"A\" (SGD) ACC","LU0823413660.USD":"BNP PARIBAS EMERGING EQUITY \"C\" (USD) INC","BK1607":"新IT概念","LU0918141705.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AM\" (HKD) INC","LU0441854154.USD":"JPM ASIA PACIFIC EQUITY \"A\" (USD) ACC","LU0823397103.USD":"BNP PARIBAS SUSTAINABLE ASIA EX-JAPAN EQUITY \"C\" (USD) ACC","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","BK1523":"武汉本地概念股","LU1328277881.USD":"MANULIFE GF DRAGON GROWTH FUND \"AA\" (USD) INC","LU0823426308.USD":"法巴中国股票基金","LU1303224171.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) INC","01810":"小米集团-W","LU0823397285.USD":"BNP PARIBAS SUSTAINABLE ASIA EX-JAPAN EQUITY \"C\" (USD) INC","LU1981816686.USD":"EASTSPRING INV ASIAN MULTI FACTOR EQUITY \"A\" (USD) ACC","LU0314109678.HKD":"MANULIFE GF DRAGON GROWTH \"AA\" (HKD) INC","BK1521":"挪威政府全球养老基金持仓","LU0051755006.USD":"摩根大通中国A (dist)","LU1251922891.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) ACC","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU0210526637.USD":"JPM CHINA \"A\" (USD) ACC","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU0449509016.USD":"HSBC GIF BRIC EQUITY \"AC\" (USD) ACC","LU0700851271.USD":"NINETY ONE GSF EMERGING MARKETS MULTI-ASSET \"A\" (USD) ACC","LU0254981946.USD":"HSBC GIF BRIC MARKETS EQUITY \"AC\" (USD) ACC","LU0594300179.USD":"FIDELITY CHINA CONSUMER \"A\" (USD) ACC","LU1868837565.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES \"1\" (USD) ACC","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","LU2476274308.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"AT\" (USD) ACC","LU0084288322.USD":"Natixis Asia Equity RD USD","LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","LU0348814723.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"A\" (USD) INC  NC","DRGN":"Themes China Generative Artificial Intelligence ETF","HK0000286598.CNH":"中银保诚中国价值基金 A","LU0143863784.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES\"DU\" (USD) ACC","BK1610":"ETF&股票定投概念","LU1813983027.USD":"MANULIFE GF DRAGON GROWTH \"AA\" (USD) INC","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","BK1575":"同股不同权","LU2087589342.USD":"BGF ASIAN MULTI-ASSET INCOME \"A6\" (USD) INC","LU0345775950.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) ACC","LU2399975544.HKD":"ALLIANZ ALL CHINA EQUITY \"AT\" (HKD) ACC","LU0164872284.USD":"HSBC GIF GLOBAL EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU1323998911.USD":"BGF ASIAN MULTI-ASSET INCOME \"A\" (USD) ACC","LU0531970944.HKD":"HSBC GIF BRIC EQUITY \"AC\" (HKD) ACC","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","LU0823426480.USD":"法巴中国股票经典Dis","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","LU0143863198.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES\"AU\" (USD) ACC","LU0054450605.USD":"HSBC GIF GLOBAL EMERGING MARKTS EQ \"AD\" INC","LU0456846285.SGD":"JPMorgan Funds - Greater China A (acc) SGD","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","BK1506":"5G概念","LU0540923850.HKD":"ALLIANZ HONG KONG EQUITY \"A\" (HKD) INC","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","LU1880383440.USD":"AMUNDI FUNDS CHINA EQUITY \"A2\" (USD) INC","IE00B3M56506.USD":"NEUBERGER BERMAN EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU1808992512.USD":"AB ALL CHINA EQUITY PORTFOLIO \"A\" (USD) ACC","LU0449515922.USD":"HSBC GIF GLOBAL EMERGING MARKETS EQUITY \"PC\" (USD)ACC","LU0634319403.HKD":"ALLIANZ HONG KONG EQUITY \"AT\" (HKD) ACC","SG9999003461.SGD":"United Asia Pacific Infrastructure SGD","LU2097828557.USD":"AZ EQUITY CHINA \"A\" (USD) ACC","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU0052750758.USD":"富兰克林中国基金A Acc","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","LU2778985437.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"A\" (USD) INC","LU0611395673.USD":"NINETY ONE GSF EMERGING MARKETS EQUITY \"A\" (USD) ACC","HK0000165453.HKD":"华夏精选大中华科技基金 A类港币","LU0823040885.USD":"东方汇理新兴市场焦点股票基金","LU2097828714.EUR":"AZ EQUITY CHINA \"BAZ\" (EUR) ACC","LU0561508036.HKD":"ALLIANZ CHINA EQUITY \"A\" (HKD) INC","LU2097828805.USD":"AZ EQUITY CHINA \"A-AZ\" (USD) ACC","LU2152927971.USD":"NORDEA 1 ASIAN STARS EQUITY \"BP\" (USD) ACC","LU0345776255.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) INC","XIACY":"小米集团ADR","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU2097828474.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC A","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","LU0359201612.USD":"贝莱德中国基金A2","HXXD.SI":"Xiaomi HK SDR 2to1","SG9999002463.SGD":"LionGlobal China Growth SGD","BK1502":"双十一","LU0797268264.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT\" (HKD) ACC","LU1720050803.USD":"安联全方位中国股票基金","LU0605514214.HKD":"FIDELITY CHINA CONSUMER \"A\" (HKD) ACC","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","LU0214875030.USD":"HSBC GIF BRIC EQUITY \"M2C\" (USD) ACC","BK1589":"北水核心资产","LU0348827113.USD":"ALLIANZ RCM CHINA \"AT\" ACC","LU0149721374.USD":"HSBC GIF HONG KONG EQUITY \"AD\" INC","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","LU1719994722.HKD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (HKD) ACC","BK1618":"Manus概念股","BK1193":"电脑硬件、储存设备及电脑周边","SG9999001093.SGD":"United Greater China Fund A Acc SGD","LU0823041008.USD":"AMUNDI FUNDS EMERGING WORLD EQUITY \"A2\" (USD) ACC","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","LU2294711473.HKD":"BNP PARIBAS CHINA EQUITY \"C\" (HKD) ACC","LU0823038988.USD":"AMUNDI FUNDS ASIA EQUITY FOCUS  \"A2\" (USD) ACC","LU0348816934.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT\" (USD)","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","LU1282648689.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AMG\" (USD) INC","BK1615":"港股-互联网","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","LU0823039010.USD":"AMUNDI FUNDS ASIA EQUITY FOCUS  \"A2\" (USD) INC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","LU0918141887.USD":"安联亚洲实际收益股票基金","LU0117841782.USD":"JPM GREATER CHINA \"A\" (USD) INC","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU0235996351.USD":"UBS (LUX) KEY SELECTION SICAV - ASIAN EQUITY (USD) \"P\" (USD) ACC","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","LU0499858602.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) ACC","LU1868838027.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES \"8\" (USD) ACC","LU2226246903.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT4\" (HKD) ACC","IE0032431581.USD":"PINEBRIDGE GREATER CHINA EQUITY \"A\" (USD) ACC","LU0348735423.USD":"ALLIANZ HONG KONG EQUITY \"A\" (USD) INC","LU1956131251.USD":"BNP PARIBAS SUSTAINABLE ASIA EX-JAPAN EQUITY \"C\"MD (USD) INC","LU0244354667.USD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" ACC","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","LU0594300419.USD":"富达中国消费基金A","LU1770036033.HKD":"NINETY ONE GSF ASIAN EQUITY \"A\" (HKD) ACC","LU0650527681.SGD":"Fidelity China Consumer A-SGD","LU0823413587.USD":"BNP PARIBAS EMERGING EQUITY \"C\" (USD) ACC","LU1961090484.USD":"ALLIANZ ALL CHINA EQUITY \"A\" (USD) INC","LU2257852520.SGD":"JPMorgan Funds - Asia Growth A (acc) SGD","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","LU1105468828.SGD":"Allianz Total Return Asian Equity AM DIS H2-SGD","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","LU0871576103.HKD":"HSBC GIF CHINESE EQUITY \"AC\" (HKD) ACC","LU0499858438.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) INC","LU0169518387.USD":"JPM ASIA EQUITY \"A\" ACC","LU2476274720.SGD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"AT\" (SGDHDG) ACC"},"translate_title":"Behind Xiaomi's debut at IFA: Automotive and large appliance companies have finalized their overseas expansion plans, so why go to Europe first?","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/22d2c6646a558c3bd002ed5155fe6bbf","symbols_score_info":{"81810":0.6,"MIUmain":0.6,"DRGN":0.6,"XIACY":1.96,"01810":1.96,"HXXD.SI":0.6},"content_text":"9月4日，德国柏林，一年一度的柏林国际消费电子展（IFA）迎来了一个超级玩家：小米。　　作为IFA首秀，小米此次可谓“铆足了劲”，超大展区被冰箱、空调、扫地机器人等各类产品塞得“满满当当”，近期最热门的三款王牌产品也悉数亮相：未上市的中折叠18 Fold真机、刚刚发布的自研芯片玄戒O3，以及时隔多年更新的人形机器人CyberOne。自此，米家品牌正式开启规模化进入欧洲的进程。　　已经在海外出差近20天的小米集团总裁卢伟冰，在IFA现场接受了《每日经济新闻》记者等媒体记者的采访。谈及此次欧洲行的调研，卢伟冰多次感叹，市场对小米品牌的接受度和认知，已经和10年前小米做手机时“完全不一样”。　　值得注意的是，此次小米的出海规划中包括两个重磅品类：大家电和汽车。其中，包含冰箱、空调、洗衣机等大家电在内的米家品牌先行规模化入欧，汽车则要晚一年。在业内看来，小米大家电出海的优势在于性价比、智能化和全屋互联的生态系统，但需注意安装、售后和本地化适配等流程。至于汽车，除了硬件本身，“人车家全生态”也有很大的想象空间。　　谈及首次参加IFA的契机，卢伟冰透露，一方面，最近几年小米大家电业务发展很快；另一方面，IFA相关方多次到访小米，公司在讨论后决定首次参展。　　正是在此次IFA上，小米旗下智能家居米家品牌正式宣布规模化进入欧洲。据悉，截至目前，米家已覆盖超130个品类。其中，最让业内期待的就是冰箱、空调、洗衣机等大家电品类。　　其实，小米做大家电已有一段时间，去年还在武汉落地了家电工厂。今年第一季度的电话财报会上，卢伟冰曾直言，明年大家电的收获会越来越大，公司也会持续深化本地化经营。　　业内不少观点认为，小米家电出海，一方面是国外市场对来自中国的家电品牌有好感和需求，最直观的例子就是今年夏天国产空调在欧洲被“疯抢”；另一方面，也可以分散在国内市场“内卷式”的竞争压力。　　然而，细看小米在国内的布局，在加大力度做家电这件事上，小米的海内外投入都不小。　　今年4月，有消息称小米正着手调整线下门店策略，加大家电布局，小米方面并未对此回复。不过，《每日经济新闻》记者走访北京多个小米线下门店发现，彼时店内各类家电的数量和品类都已经不少，多名店员都表示未来还会增加。　　在官宣进军欧洲市场前，卢伟冰已经走访了欧洲的六个国家，见了很多合作伙伴。谈及与客户的沟通和感受，卢伟冰在受访时感慨，消费者对小米的认知已经和此前完全不一样。“比我们当年开拓手机市场时好了太多。”卢伟冰称。 IFA现场，每经记者杨卉摄　　要和国外家电品牌竞争，除了凭借手机打下的知名度，智能化是小米另一个抓手。卢伟冰在接受采访时透露，此次他和很多欧洲客户沟通，对方提到小米时给出最多的关键词就是“科技公司”。　　品牌战略领域人士高承飞提到，家电不是孤立的硬件，小米互联互通的产品顺应了欧洲用户对智能家居的需求趋势。苏商银行特约研究员高政扬则认为，欧洲大家电市场已经相对成熟，未来增量更多来自产品更新、智能化升级、节能替换以及小米生态协同带来的新增需求。“小米的机会在于，可以依托手机、电视、可穿戴设备和IoT用户基础，把单个家电产品转化为家庭智能生态入口，从而向完整智能生活方案扩展。”高政扬说。　　资深产业经济观察家梁振鹏指出，欧洲市场对环保和能效要求严格，小米可以通过其相对成熟的节能技术和智能功耗管理，切入这一高门槛市场，从而提升品牌调性。不过，梁振鹏也强调，增长空间虽然可观，但需冷静看待。“若小米能先立足西欧几国（如德国、法国、意大利）的智能单品（如冰箱、洗衣机）打开市场，再逐步扩展，初期几年内可能拿下个位数百分比的市占率，对应年收入可达数十亿欧元级别。”　　梁振鹏进一步表示，中长期看，若本地化服务和品牌建设成功，复制手机模式，大家电有望贡献小米海外收入的重要增量，预计增速会高于手机市场，确定性较强的增长空间在中低端智能家电领域，年复合增长率有望达到两位数。　　需要注意的是，前述受访的三位业内观察人士还同时提到，大家电对售后安装和维修依赖很高，欧洲各国服务网络构建复杂且成本大，小米在这些环节的考验不小。另外，相关产品还需适应欧洲标准，如能效认证、电压、尺寸、本地化功能（如烘干机在西欧更普遍）等，前期适配需要一定时间。　　为何在欧洲与老牌车企“打擂台”？　　根据《每日经济新闻》记者从IFA现场获得的信息，小米汽车将于2027年进入包括德国在内的欧洲市场。IFA现场，小米汽车还与首批8家德国头部经销商完成了签约，其中就包括Dello、Lueg、Hahn Group等老牌汽车经销商集团。　　不过，和家电业务相比，小米汽车选择布局欧洲这个汽车“发源地”，变得十分有趣。　　谈及为何在欧洲“直面竞争”，卢伟冰称，做这个决定前小米内部也做了很多讨论，虽然本地品牌很强意味着市场很难（拓展），但若能在这一市场里取得成绩、取得胜利，进入别的市场就会相对容易一些。“所以我们愿意从最难的市场开始进入。” IFA展馆门口的小米宣传海报，每经记者杨卉摄　　卢伟冰透露，为了开拓好欧洲这个“很难”的市场，小米做的第一件事是在慕尼黑设立欧洲研发中心，其核心工作之一是做好汽车的本地化适配和合规。“另外，我们从去年开始就在欧洲设立了业务中心，目前已有几十人。”卢伟冰称，与德国第一批经销合作伙伴签约后，很快会迎来第二批。他还透露，除德国外，其他国家的经销商也会与小米展开合作。（文章来源：每日经济新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.44.1","shortVersion":"4.44.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2665743353","isCrawlerRequest":true}

小米首次参展IFA背后：汽车、大家电已敲定出海计划 为何先去欧洲？

精彩评论

小米首次参展IFA背后：汽车、大家电已敲定出海计划为何先去欧洲？