从LABUBU到吉伊卡哇，顶流 IP首展都选择了上海

上观新闻09-05

LABUBU的冒险船驶入东方明珠广场和南京东路，9组巨型CHIIKAWA雕塑“占领”安义路中轴线——这个9月，上海的街头巷尾正被一波接一波的顶流IP点亮。从浦东地标到静安商圈，从沉浸式嘉年华到限时快闪派对，潮玩IP正以“可逛、可玩、可消费”的全新形态，与城市空间深度融合，撬动文商旅展一体化的消费新动能。城市乐园嘉年华搬进魔都地标　　在外滩天际线地表建筑群下，一艘巨型冒险船破浪“停泊”在东方明珠...

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\"AD\" (HKD) INC","LU0149721374.USD":"HSBC GIF HONG KONG EQUITY \"AD\" INC"},"translate_title":"From LABUBU to Giikawa, top IPs have all chosen Shanghai for their debuts.","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PMRTY":1.93,"09992":1.93},"content_text":"LABUBU的冒险船驶入东方明珠广场和南京东路，9组巨型CHIIKAWA雕塑“占领”安义路中轴线——这个9月，上海的街头巷尾正被一波接一波的顶流IP点亮。从浦东地标到静安商圈，从沉浸式嘉年华到限时快闪派对，潮玩IP正以“可逛、可玩、可消费”的全新形态，与城市空间深度融合，撬动文商旅展一体化的消费新动能。 城市乐园嘉年华搬进魔都地标　　在外滩天际线地表建筑群下，一艘巨型冒险船破浪“停泊”在东方明珠广场。船头迎风伫立的ZIMOMO船长高举舵轮，仿佛正向每一位路过的游客发出冒险邀约——8月31日，泡泡玛特城市乐园嘉年华巡展全国首站正式启幕，东方明珠塔与第一百货商业中心双会场联动，将持续至11月1日，让整座上海化身“LABUBU痛城”。 　　步入东方明珠主会场，潮汐捞宝、弹射夺宝洞、宝藏落袋、炮弹航道等9款嘉年华互动游戏沿广场错落铺开，游戏区前排起长队，欢呼叫好声此起彼伏。“在东方明珠下开乐园的感觉很特别，随手一拍都很出片。”安徽游客杨先生举着刚收获的徽章拍照打卡，他一连玩了4个项目，集章护照上盖得满满当当。“过几天我还要和朋友再来玩一趟，提前做好游戏攻略争取收获大奖！”　　玩累了，明珠广场中间区域的冒险船不仅是核心打卡点，船体内部的冰淇淋窗口还售卖雪人冰淇淋；塔底2号门的POP BAKERY主题甜品店还有曲奇、雪糕等多款IP联名甜品。东方明珠塔二楼欢乐餐厅的限定快闪店更是汇集了北京泡泡玛特城市乐园同款周边，LABUBU玉米抱枕、炸虾抱枕等热门单品悉数上架，游客无需单独购票即可入场选购。 　　作为国内首个沉浸式潮玩IP主题乐园，泡泡玛特城市乐园以旗下潮玩IP为核心，融合游乐、演艺、餐饮、零售、观光等多种业态。此次城市乐园嘉年华巡展，是乐园体验走出北京、走向更广阔城市空间的一次重要探索。　　“上海兼具文化底蕴与潮流活力，我们很高兴把泡泡玛特城市乐园的 IP 体验带到上海核心地标，为各地游客带来沉浸式游园乐趣。” 泡泡玛特国际集团相关负责人表示，品牌将持续探索潮玩 IP 与城市文化的创新融合，巡展还将落地更多城市，把乐园的欢乐带给广大消费者。 吉伊卡哇变身限定版“海派小吃”　　LABUBU冒险热潮势头正猛，静安嘉里中心的安义路也迎来新一轮“萌力暴击”。今天上午，由创意品牌AllRightsReserved（ARR）主办的“CHIIKAWA DAYS 上海站”安义路半日快闪限时登场，将安义路中轴线打造成一座“超巨大食物之森”打卡长廊。 　　主办方介绍，9组巨型吉伊卡哇雕塑中的6组为全球首次亮相：萌趣的饮食场景被放大到街头尺度——藏在蛋糕里的吉伊卡哇、趴在布丁上乌萨奇、超大饭团前的栗子馒头……每一组雕塑都像从漫画里直接走出来，构筑出一道极具辨识度的城市景观。　　“我们毫不犹豫地将上海定为此次特展的中国内地首站。”AllRightsReserved创办人林树鑫介绍，团队与上海结缘已久，去年在静安嘉里中心举办的哆啦A梦特展大获成功。“上海站拥有不少全球独有的定制内容，希望更多粉丝和游客亲临感受这场融合海派风情与治愈能量的独特盛宴。”　　更值得期待的是，这场快闪仅是一场“开胃前菜”——9月12日，静安嘉里中心携手ARR、联合协力伙伴Spiralcute International共同引进的“CHIIKAWA DAYS 上海特展”中国内地首站将正式登陆上海，带来量身定制的上海站全新展品及全球首发的系列周边。　　新民晚报记者了解到，两大收费展区将共计展出逾百座立体雕塑，围绕“衣、食、住、行”四大维度构建沉浸式观展体验。高达9米的巨型充气雕塑将首次亮相中国内地——三位主角现身南京西路常德路黄金街角，吸引来自世界各地的粉丝齐聚一堂。 　　“吉伊卡哇在亚洲各站均有本地化主题，香港有点心、台北有珍珠奶茶。此次团队与艺术家合作，经过大量调研并倾听粉丝心声，最终构思出上海美食系列。”林树鑫介绍，线下快闪店将首发“吉伊卡哇弄堂风味”上海主题纪念品，吉伊卡哇与好友们惊喜变身生煎包、鲜肉月饼、蟹粉汤包、蝴蝶酥、红烧肉、狮子头、八宝饭与杏仁豆腐等经典海派江浙美食，临近中秋则会推出多款“中秋灯会”主题周边。　　从东方明珠的LABUBU到静安商圈的吉伊卡哇，顶流IP正以越来越多元的方式嵌入上海的城市肌理，将IP叙事、互动游戏、餐饮零售与城市地标、街区空间深度绑定，不仅为商圈带来了可观的客流增量，更通过年轻化、体验化的内容注入，推动商业空间持续焕新，让“打卡”延伸为“消费”，实现从潮玩IP 到文商旅展一体化的市场价值转化。（文章来源：上观新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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