泡泡玛特城市乐园嘉年华巡展首站落地上海，第一百货成潮流漫游新地标

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在“第一百货商业中心·潮流漫游地”获取泡泡玛特专属纪念票根并抽奖；在“东方明珠塔·奇遇冒险场”解锁多款热门嘉年华游戏……泡泡玛特城市乐园嘉年华巡展首站昨天起落地上海，在两大城市地标同步上线，上海化身“拉布布（LABUBU）痛城”。　　作为全国首站，本次巡展以“寻宝奇遇之旅”为主题，联动浦西第一百货商业中心和浦东东方明珠电视塔两大城市核心地标，以人气IP拉布布的冒险奇遇为叙事主线，复刻了乐园标志性...

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MONSTERS家族从泡泡玛特城市乐园启航，跨越黄浦江，循着地标建筑登陆第一百货商业中心，全员解锁冒险主题新造型：水手风LABUBU勇敢破浪前行，船长ZIMOMO带队领航冒险，MOKOKO化身深海美人鱼驻足船头，害羞的TYCOCO、爱迷路的YAYA也悉数集结登场。　　记者在现场看到，契合南京东路步行街开放式空间的特征，巡展采用沉浸式漫步观展模式，主题美陈与打卡装置错落排布于六合路及沿线。“与传统IP活动最大的不同是，此次活动突破了传统展会封闭局促的体验短板。”第一百货商业中心副总经理王雅南介绍，嘉年华设置四大互动游艺项目，以低门槛、强互动的玩法覆盖全年龄段客群，串联成一条“好玩、好吃、好逛、好看”的游乐动线。比如，游客可在“弹射夺宝洞”中考验眼力与臂力，在“宝藏落袋”中凭运气收获惊喜，四大游戏均设置梯度化奖品体系，从LABUBU玉米抱枕、炸虾抱枕等特等奖，到毛绒桶、PVC挂件、马口铁徽章等限定周边。此外，现场体验两次以上游戏项目并完成集章的游客，可凭专属纪念票根参与扭蛋抽奖。　　西班牙游客安东尼奥表示，拉布布在全球都很有知名度，“我此次来中国旅游，还要帮朋友带回好多泡泡玛特的盲盒礼物”。　　是文商旅体展深度融合落地实践　　此次嘉年华在东方明珠和南京路步行街两大上海地标同步上线。　　相比南京路步行街，东方明珠塔·奇遇冒险场的嘉年华小游戏体验更多，多款泡泡玛特城市乐园同款热门嘉年华游戏限定亮相。在专家看来，泡泡玛特正在尝试创造一套持续迭代的乐园操作系统，可嵌入商业综合体、文旅景区、城市地标等各类空间。　　此次巡展也是文商旅体展深度融合的落地实践。在南京路嘉年华入口处，POP BAKERY主题甜品车前排起长队。店员介绍，此次嘉年华带来了CRYBABY莎布蕾夹心饼干、THE 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