LABUBU登陆南京路，“上海定制”拓展体验，上海首发经济玩得更多元了

上观新闻09-01

百年南京路上，泡泡玛特城市乐园嘉年华昨晚首站“启航”，将上海变成“LABUBU痛城”；时尚南西商圈，亚洲首家沙宣沙龙正式开业，打造高端美业服务消费新范式；梧桐掩映的愚园路街区，匡威上海X-ING概念店启动运营，推出上海城市限定品牌定制服务……　　迈入“金九银十”消费旺季，上海各大核心商圈与特色街区首展云集、首店扎堆、场景迭代焕新，沉浸式潮玩体验、国际化高端美业服务、本土化潮流创意共创等多元首发场景...

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Knapp表示，自己买了很多泡泡玛特的盲盒，却从未体验过整条街沉浸式的泡泡玛特主题嘉年华。“把潮玩场景搬进市中心的感觉太奇妙了，还能现场玩游戏赢取限定周边，我拍了超多照片，一定要分享同样喜欢LABUBU的朋友们。”　　本次活动以“寻宝奇遇之旅”为核心主题，复刻了泡泡玛特乐园的标志性场景“LABUBU勇士峡湾”，将潮玩IP、互动游戏、主题餐饮、限定周边融入开放式街区，打造可逛、可玩、可打卡的沉浸式冒险秘境。　　新民晚报记者在现场看到，THE MONSTERS家族的角色错落分布在街区各处：水手风LABUBU勇敢破浪前行，船长ZIMOMO站在船头掌舵领航，MOKOKO化身深海美人鱼驻足船头，害羞的TYCOCO、爱迷路的YAYA也悉数集结登场。还有四大互动游艺项目，邀请全年龄段客群现场体验。　　“游客不再是旁观者，而是可以化身冒险家，规划自己的探索路线。这样的活动没有圈层门槛，不管是不是潮玩爱好者，都能在这里找到乐趣。”上海第一百货商业中心副总经理王雅南表示，近年来六合路街区空间落地演艺市集、二次元IP展等年轻化潮流业态，从一条“过路的街”，变成一个大家愿意专程来玩的目的地，持续为老牌商圈注入新鲜活力。 定制化服务提升首发含金量　　继今年4月亚洲首家沙宣美业在杨浦启幕后，亚洲首家沙宣沙龙日前在静安华润中心揭幕，进一步延伸了沙宣从专业教育、产品到终端服务的美业布局，也为上海首发经济增添专业美业服务新场景。　　新民晚报记者在现场看到，店内空间延续沙宣经典黑白银极简基调，点缀标志性红色线条，兼具专业质感与潮流氛围。同时打通院线服务与日常零售场景，消费者体验专属高端护理后，可选购同款院线同源产品居家复用，让精致专业的美发养护融入日常生活。　　现场负责人表示，门店所有理发师均经过沙宣学院的标准化体系考核，能够为消费者提供高端定制剪烫、色彩设计、发丝养护等一站式沉浸式美学服务，让市民在家门口就能体验国际顶尖的专业美业造型。　　“2026年对于沙宣是重磅的一年，沙宣品牌焕新历程实现了‘首秀—首展—首发—首店’的全覆盖。”汉高消费品牌业务部沙宣品牌业务负责人周一旭表示，沙宣沙龙亚洲首店的开业，是品牌焕新步骤中的一个新起点，品牌将把这家沙宣沙龙打造成新的行业标杆，为上海建设国际消费中心城市贡献美业力量。　　如果说沙宣主打专业服务升级，坐落于愚园路的匡威中国首个X-ING创意概念店，则以在地文化共创、沉浸式DIY体验圈粉年轻消费群体。门店以“Crossing交汇”为内核，串联潮流艺术、本土文化与青年创意，打破传统门店单一零售属性，变身可玩、可创、可互动的城市潮流新空间。　　开业期间，门店集结多款全球首发尖货，涵盖1908 Pro Leather全新配色、CHUCK 70 X、小鲨鱼厚底鞋等全新鞋款，同步上线高端系列与重磅联名款，解锁独家首发潮流阵容。相较于常规门店，这里最大的亮点是满满的上海在地创意体验：消费者可参与专属城市定制服务，将“侬好”“哈嗲”等沪语字样、石库门、愚园路建筑剪影等海派元素热印在服饰上，还能自由搭配彩色串珠鞋带、预约本地艺术家驻店刺绣，亲手打造独一无二的城市限定单品。　　门店以“未完成画廊”为开幕主题，以开放式创作场景传递持续创新的潮流态度，未完成的艺术装置、散落的创作工具，让消费者告别单纯打卡购物，变身潮流创意参与者。新潮首发单品叠加沉浸式本土DIY体验，让愚园路老街区焕发年轻活力，也生动展现了上海首发经济从“卖新品”向“玩体验、做共创”的进阶升级。（文章来源：上观新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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