比亚迪、奇瑞、赛力斯、吉利密集发文，响应出海竞争新规

第一财经09-03 17:51

多车企承诺规范海外定价与促销行为。　　继商务部、工业和信息化部、市场监管总局9月1日发布《汽车行业境外竞争行为与合规建设指引》（下称“指引”）后，多家车企密集表态响应。据第一财经不完全统计，截至9月3日，已有比亚迪、奇瑞汽车、赛力斯集团、吉利控股集团4家车企正式发文响应。　　指引为从事国际化经营的中国汽车企业在境外的市场竞争等行为提供参照，重点规范定价、促销、宣传等海外竞争行为，并对境外安全...

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competition.","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"80175":0.6,"81211":0.6,"601127":1.89,"FDRV":0.6,"01211":1.94,"SMOG":0.6,"HYDD.SI":0.6,"GELYY":1.91,"002594":1.94,"BYDDY":1.94,"09927":1.89,"EVS.SI":0.6,"00175":1.91},"content_text":"多车企承诺规范海外定价与促销行为。\n　　继商务部、工业和信息化部、市场监管总局9月1日发布《汽车行业境外竞争行为与合规建设指引》（下称“指引”）后，多家车企密集表态响应。据第一财经不完全统计，截至9月3日，已有比亚迪、奇瑞汽车、赛力斯集团、吉利控股集团4家车企正式发文响应。\n　　指引为从事国际化经营的中国汽车企业在境外的市场竞争等行为提供参照，重点规范定价、促销、宣传等海外竞争行为，并对境外安全生产、质量管理、劳动保障、数据安全等提出合规要求。其中明确，企业应建立以成本为基础、国际市场供求为导向的定价策略，制定境外建议零售价时设定清晰的价格梯度，避免因多频次、大幅度价格波动影响境外消费者利益和品牌形象，并合理确定国家（地区）间价格差异。\n　　从响应时间线看，比亚迪于9月2日率先发文，表示将以指引为行动遵循，持续完善海外全链条合规管理体系，规范海外价格管理、严守公平竞争底线；奇瑞汽车同日发文，承诺恪守“依法合规、公平竞争、互利共赢”原则，在海外市场建立科学定价体系，规范终端价格与促销行为；赛力斯集团9月3日发布声明，表示将充分拥护和响应指引要求，持续完善境外经营合规体系；吉利控股集团9月3日亦发文，称将以严苛的合规标准筑牢经营底线，助力中国汽车高品质出海。\n　　这四家车企中，三家今年8月出口量/海外销量都超10万辆。其中，奇瑞出口量19.7万辆，比亚迪海外销售18.9万辆，吉利汽车海外出口销量超11万辆。\n　　据海关统计，2025年中国汽车出口832万辆，销往200多个国家和地区，中国企业已在80多个国家和地区投资汽车制造业。随着中国汽车从产品出海转向产业链出海，海外建厂、本地化运营涉及环保、税务、用工、数据本地化等领域也迎来了更深层次的合规要求。中国汽车出海将由高速扩张阶段，迈向鼓励扩张与规范秩序并重的新阶段。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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