泸州老窖：28度高光销售收入已突破2000万元

格隆汇08-29

泸州老窖在分析师会议表示，28度高光以“二分微醺，八分开心”为核心品牌主张，锚定年轻消费群体，以轻社交场景为切入点，重塑白酒的消费语境。渠道布局采取“线上传统电商平台+线下新零售渠道”双轨并行的分阶段推进策略。截至目前，28度高光销售收入已突破2000万元。

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