苹果公司（AAPL）上调流媒体服务订阅价行业定价权持续抬升

金吾财讯08-28 22:40

金吾财讯 | 苹果公司（AAPL）宣布上调美国地区AppleTV流媒体服务定价，成为近期主流流媒体平台涨价的又一例证，行业整体向上调整订阅费率，市场端消费者并未出现显著抵触情绪。调整之后AppleTV月费由12.99美元上涨至14.99美元，年费自99美元上调至119美元，新费率将于周五面向全部新旧用户生效，存量用户会在正式加价前约一个月收到相关通知。苹果同步上调AppleOne套餐每月订阅价格，由19.95美元提升至21.95美元，该打包服务整合AppleTV、Apple Music、iCloud+、Apple Arcade、Apple News+以及Apple Fitness+多项产品。本次调价是AppleTV自上线以来四年内第四次提价，该服务2019年刚推出时月费仅4.99美元，伴随平台原创剧集与电影内容库扩充至300余部，月费已经实现三倍增长。放眼整个流媒体赛道，过去两年Netflix（NFLX）、HBOMax（WBD）、Disney+（DIS）、Paramount+（PSKY）、YouTubePremium（GOOG）均先后完成涨价，Peacock（CMCSA）也在本月早些时候上调收费标准，ESPN同样计划于9月提升流媒体服务价格。接连的涨价动作反映出，在经历长期用户抢夺竞争之后，各大流媒体服务商议价与定价能力得到明显增强。

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohunote.com/m/news/2662911480?lang=zh_CN&edition=full","thumbnail":"https://static.szfiu.com/news/20210810/ZDhjMmEyODE0Mjk1MzY2MjA4.jpg","is_english":false,"pubTime":"2026-08-28 22:40","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2662911480","market":"us","top_or_hot":-1,"title":"苹果公司（AAPL）上调流媒体服务订阅价 行业定价权持续抬升","media":"金吾财讯","content":"<html><body><p>金吾财讯 | 苹果公司（AAPL）宣布上调美国地区AppleTV流媒体服务定价，成为近期主流流媒体平台涨价的又一例证，行业整体向上调整订阅费率，市场端消费者并未出现显著抵触情绪。调整之后AppleTV月费由12.99美元上涨至14.99美元，年费自99美元上调至119美元，新费率将于周五面向全部新旧用户生效，存量用户会在正式加价前约一个月收到相关通知。苹果同步上调AppleOne套餐每月订阅价格，由19.95美元提升至21.95美元，该打包服务整合AppleTV、Apple Music、iCloud+、Apple Arcade、Apple News+以及Apple Fitness+多项产品。本次调价是AppleTV自上线以来四年内第四次提价，该服务2019年刚推出时月费仅4.99美元，伴随平台原创剧集与电影内容库扩充至300余部，月费已经实现三倍增长。放眼整个流媒体赛道，过去两年Netflix（NFLX）、HBOMax（WBD）、Disney+（DIS）、Paramount+（PSKY）、YouTubePremium（GOOG）均先后完成涨价，Peacock（CMCSA）也在本月早些时候上调收费标准，ESPN同样计划于9月提升流媒体服务价格。接连的涨价动作反映出，在经历长期用户抢夺竞争之后，各大流媒体服务商议价与定价能力得到明显增强。</p></body></html>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>苹果公司（AAPL）上调流媒体服务订阅价 行业定价权持续抬升</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n苹果公司（AAPL）上调流媒体服务订阅价 行业定价权持续抬升\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-08-28 22:40 北京时间&nbsp;&nbsp;&nbsp;<a href=305438><strong>金吾财讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>金吾财讯 | 苹果公司（AAPL）宣布上调美国地区AppleTV流媒体服务定价，成为近期主流流媒体平台涨价的又一例证，行业整体向上调整订阅费率，市场端消费者并未出现显著抵触情绪。调整之后AppleTV月费由12.99美元上涨至14.99美元，年费自99美元上调至119美元，新费率将于周五面向全部新旧用户生效，存量用户会在正式加价前约一个月收到相关通知。苹果同步上调AppleOne套餐每月订阅价格，...</p>\n\n<a href=\"305438\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":null,"symbol_name":null,"start_time":0,"source_url":"305438","article_id":"2662911480","we_media_id":"1086022552","thumbnails":["https://static.szfiu.com/news/20210810/ZDhjMmEyODE0Mjk1MzY2MjA4.jpg"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2662911480","pubTimestamp":1787928020,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"金吾财讯","introduction":"「金吾财讯」以精准用户需求为切入点，打造一站式港美股投资细分领域品牌。依托战略合作伙伴凤凰网财经，将港美股内容传播到全球华人圈。","home_visible":1,"id":"1086022552","head_image":"https://static.tigerbbs.com/19a93586c3b023ec6ebfed568990555c"},"summary":"调整之后AppleTV月费由12.99美元上涨至14.99美元，年费自99美元上调至119美元，新费率将于周五面向全部新旧用户生效，存量用户会在正式加价前约一个月收到相关通知。","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"zh","relate_stocks":{},"translate_title":"Apple Inc. (AAPL) raises streaming service subscription prices, continuing to increase industry pricing power.","themeId":"299f0a9977df499f8ead781071e5e5e7","isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/64ffc5c8f407c05a4f50fed89ae618da","symbols_score_info":{"AAPY":0.6,"AAPE":0.6,"TYLG":0.6,"AAPL":1.96,"METV":0.6,"AAPB":0.6,"ABFL":0.6,"ROM":0.6,"AAPD":0.6,"AAPW":0.6,"APLY":0.6,"CMAG":0.6,"SPTE":0.6,"IXN":0.6,"IOSX":0.6,"SAAPLmain":0.6,"FTEC":0.6,"JGRO":0.6,"AAPU":0.6,"AAPX":0.6,"VT":0.6,"MACW.SI":0.6,"VGT":0.6,"XLK":0.6,"TTXU":0.6},"content_text":"金吾财讯 | 苹果公司（AAPL）宣布上调美国地区AppleTV流媒体服务定价，成为近期主流流媒体平台涨价的又一例证，行业整体向上调整订阅费率，市场端消费者并未出现显著抵触情绪。调整之后AppleTV月费由12.99美元上涨至14.99美元，年费自99美元上调至119美元，新费率将于周五面向全部新旧用户生效，存量用户会在正式加价前约一个月收到相关通知。苹果同步上调AppleOne套餐每月订阅价格，由19.95美元提升至21.95美元，该打包服务整合AppleTV、Apple Music、iCloud+、Apple Arcade、Apple News+以及Apple Fitness+多项产品。本次调价是AppleTV自上线以来四年内第四次提价，该服务2019年刚推出时月费仅4.99美元，伴随平台原创剧集与电影内容库扩充至300余部，月费已经实现三倍增长。放眼整个流媒体赛道，过去两年Netflix（NFLX）、HBOMax（WBD）、Disney+（DIS）、Paramount+（PSKY）、YouTubePremium（GOOG）均先后完成涨价，Peacock（CMCSA）也在本月早些时候上调收费标准，ESPN同样计划于9月提升流媒体服务价格。接连的涨价动作反映出，在经历长期用户抢夺竞争之后，各大流媒体服务商议价与定价能力得到明显增强。","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.44.1","shortVersion":"4.44.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2662911480","isCrawlerRequest":true}