东鹏饮料：公司持续关注即时零售等新兴渠道的发展趋势

证券之星08-25

证券之星消息，东鹏饮料(605499)08月25日在投资者关系平台上答复投资者关心的问题。

投资者提问：公司的冰柜化战略会否涵盖只做线上的即时零售闪电仓库？公司在线下终端摆放冰柜是为了换取优质的陈列位置，同样的逻辑也可以去布局闪电仓用来换取线上的流量，更高的搜索权重，更靠前的展示位置等等。

东鹏饮料回复：投资者您好，公司持续关注即时零售等新兴渠道的发展趋势，并结合不同渠道特点开展相应的渠道运营和市场策略。冰柜作为公司线下终端建设的重要组成部分，主要用于提升产品展示及消费者触达效率。对于不同渠道的资源投入，公司将结合渠道特点、消费者需求及实际经营情况综合评估。感谢您的关注。

本文数据来源于上海证券交易所e互动，仅供参考不构成投资建议。

责任编辑：刘浩然

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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