世界杯IP拉动业绩大增乐高CEO表态：积木设计永远不会交给AI

格隆汇08-25

受益于世界杯等IP引流获客，乐高集团2026年上半年业绩实现强劲增长。乐高集团于当地时间周二公布的半年度财报显示，乐高上半年营收同比增长21%，达到419亿丹麦克朗（约65亿美元）；净利润增长32%，达到86亿丹麦克朗（约13亿美元）。公司CEO表示，将继续由人类设计师主导积木创作，不会让AI取代核心设计环节。

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世界杯IP拉动业绩大增 乐高CEO表态：积木设计永远不会交给AI

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世界杯IP拉动业绩大增乐高CEO表态：积木设计永远不会交给AI