成都车展：自主品牌秀实力，合资品牌变阵，车企开启下半年市场争夺战

华夏时报网08-23 08:01

8月21日，第二十九届成都国际汽车展览会在中国西部国际博览城开幕。22万平方米展馆、近120个品牌、约1600辆展车集中亮相。与往届不同，理想i8、零跑A05、比亚迪秦MAX等十余款新车在开幕前已抢先上市，比亚迪大汉、方程豹钛9、深蓝S05等也在车展期前期或首发或预售。车展尚未开场，抢跑已经发生。　　自主品牌密集冲高，比亚迪包下一整个展馆，方盒子车型从10万元覆盖到50万元；合资品牌新能源零售增速...

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Car Enterprises Start Market Competition in the Second Half of the Year","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81211":0.6,"161028":1.87,"FDRV":0.6,"BYDDY":1.95,"01211":1.95,"SMOG":0.6,"002594":1.95,"HYDD.SI":0.6},"content_text":"8月21日，第二十九届成都国际汽车展览会在中国西部国际博览城开幕。22万平方米展馆、近120个品牌、约1600辆展车集中亮相。与往届不同，理想i8、零跑A05、比亚迪秦MAX等十余款新车在开幕前已抢先上市，比亚迪大汉、方程豹钛9、深蓝S05等也在车展期前期或首发或预售。车展尚未开场，抢跑已经发生。　　自主品牌密集冲高，比亚迪包下一整个展馆，方盒子车型从10万元覆盖到50万元；合资品牌新能源零售增速反超自主，上汽大众、宝马、北京现代等均带来本土化新产品。两个阵营在成都同场角力，背后是对下半年市场份额的提前争夺。　　自主品牌占据主场　　本届成都车展上，自主品牌的主导地位在展馆布局中体现得十分直观。比亚迪独占一馆，王朝网、海洋网、方程豹品牌全线出击。大汉车长超过5.2米，轴距超过3.1米，最高续航1008km，搭载闪充和天神之眼高阶智驾，瞄准30万元级轿车市场。海狮08车长超过5.1米，轴距3030mm，提供5座和6座布局，纯电最高续航900km，切入20万元至30万元中大型SUV区间。全新一代唐尺寸进一步加大，CLTC纯电续航850km，10%充至70%仅需5分钟。从产品布局看，比亚迪意在推动王朝网与海洋网价格上限上移，而非单纯增加销量。　　自主品牌向上的趋势，在方盒子市场表现得更为激进。享界G9于8月20日上市，此前预售阶段72小时订单突破1.5万辆，售价42.98万元起，作为鸿蒙智行首款方盒子SUV，定位科技、豪华与硬派结合的高端市场。　　方程豹钛9完成首次亮相，定位大六座插电混动方盒子SUV，被业内视为享界G9的直接竞品。方程豹7月销量41213辆，同比增长190.6%，品牌成交均价超过22.3万元，为钛9的定价和品牌拓展留出空间。　　iCAR V25定位中型方盒子增程SUV，配备激光雷达，进一步拉低了方盒子车型价格门槛。神行者8预售价33.99万元起，限量1000辆的首发限定版已全部订完。　　从10万元到50万元，方盒子市场几乎被自主品牌占据，燃油、纯电、增程多种动力形式并存，这一细分市场已从单一产品竞争演变为多价位同时卡位。　　自主品牌将冲高车型集中放在成都首发，本身就是一种市场判断。今年上半年，成都新能源汽车渗透率53.34%，纯电动销量9.5万辆，成为第一动力品类。吉利、比亚迪稳居销量前二，蔚来、零跑、极氪等新势力涨幅超过30%，小米和理想稳步增长，高端自主新能源在成都的接受度高于预期。换购需求正在推动消费者向高价位自主车型迁移，这也是比亚迪将多款冲高车型放在成都首发的原因之一。　　汽车行业分析师徐嘉平对《华夏时报》记者表示，自主品牌在成都车展的密集投放，本质上是在抢占换购升级的时间窗口。比亚迪一次性推出多款20万元以上车型，不是简单堆量，而是在不同细分市场同时建立价格锚点。不过他也提醒，多品牌并行的最大风险在于内部产品边界模糊，如果定价和配置区隔不够清晰，很容易出现同室操戈。　　产品线密集投放的同时，内部区隔问题同样存在。iCAR V25介于V23与V27之间，定价是否精准将直接影响内部竞争。比亚迪旗下多品牌产品也存在协调需求：大汉定位高端轿车，方程S切入个性化轿车市场，海狮08覆盖中大型SUV，全新一代唐与唐L的关系有待市场消化。自主品牌向上已不依赖单一车型突破，而是整条产品线的密集布局，车展热度能否转化为终端订单，仍是后续关键。　　技术路线分化，场景化产品上位　　本届车展上，纯电、插混、增程三条技术路线同台竞技，方盒子成为跨技术路线的典型产品形态。纯电领域，比亚迪大汉和海狮08分别以1008km和900km的最高续航进入市场，10%充至70%仅需5分钟的闪充能力进一步压缩补能时间。插混阵营中，方程豹钛9以大六座方盒子切入家庭越野市场。增程路线则通过iCAR V25等车型向下渗透，将激光雷达带入13万元至20万元区间。　　比技术路线更值得关注的，是产品形态的变化。方盒子车型不再局限于硬派越野，而是通过动力形式、座位布局和智能化配置的组合，覆盖从城市通勤到长途穿越的多种使用场景。享界G9强调全地形能力与高阶智驾的结合，神行者8主打豪华科技与全地形兼容，iCAR V25则以更亲民的价格提供增程和激光雷达配置。车企不再固守单一技术路线，而是以具体使用场景为出发点，反向匹配动力形式和配置组合。　　这种反向匹配的直接效应，就是高端配置的加速下沉。以往多见于高端车型的激光雷达、高阶智驾、800V平台等配置，正在向15万元级产品普及。iCAR V25配备激光雷达，上汽大众ID.ERA 5S搭载城市NOA高阶智驾，价格下探至11.99万元起。配置下放与价格下探同步推进，正在重塑中低端市场的竞争标准。　　徐嘉平认为，今年成都车展一个明显信号是：技术路线之争正在让位于场景定义之争。纯电、插混和增程不再各自画地为牢，而是被车企当作工具箱里的选项，根据目标用户的出行半径和补能条件灵活组合。方盒子车型从硬派越野延伸到家庭出行，本质上是把SUV的通过性优势和新能源的能耗优势叠加，去满足西南市场特有的长途自驾和复杂路况需求。这种转变比单纯堆续航更有现实意义。　　合资品牌变阵，本土化模式待验证　　乘联会数据显示，7月主流合资新能源零售销量同比增长36%，超过自主品牌同期的4%。这一增速在成都车展期间被广泛关注。　　别克至境E7、上汽大众ID.ERA 9X、东风日产NX8等车型已初步打开市场，但本届车展现场合资品牌新能源新车数量仍然有限。上汽大众带来ID.ERA 5X和ID.ERA 5S，一汽-大众有ID.AURA T6，大众安徽有与众09，北京现代艾尼氪V开启预售，宝马新世代iX3开始预订，奔驰带来全新长轴距GLE，凯迪拉克首款插混SUV XT5 PHEV同期亮相。与自主品牌的密集投放相比，合资品牌的产品数量并不占优。　　外方导入的老路已经走不通，合资品牌开始换一种打法。此前合资新能源多由外方导入产品，市场反馈普遍不理想。早期的ID系列、bZ系列、e:N系列都曾被看作反攻希望，但终端表现并未达到预期。眼下情况已发生变化，上汽大众ID.ERA系列背后，出现了小鹏、地平线、Momenta等本土企业。ID.ERA 8X和ID.ERA 5S搭载行云智能辅助驾驶系统与行云智能底盘，EA211发动机转化为插混发动机和增程器。一汽-大众、大众安徽的新车同样采用本土开发路线。合资品牌开始由中国团队定义产品，依托本土供应链补齐智能化短板，这一模式变化比单个车型更具意义。　　这一模式下，合资品牌在品控方面的传统优势重新受到关注。新能源汽车转型过程中出现的速成车、虚标宣传等问题，使部分消费者重新审视质量口碑相对稳定的合资品牌。宝马将新世代平台首秀放在成都车展，iX3开启预订，i3全面亮相，大圆柱电池技术路线同步展示。凯迪拉克推出首款插混SUV，北京现代以800V平台和650km续航试图重振韩系新能源。合资品牌动作并不少，但节奏与力度仍需市场检验。　　徐嘉平指出，合资品牌新能源增速超过自主，这个信号值得重视，但要看到基数差异。36%的增长建立在此前较低的量级上，而自主品牌在市场份额上仍然遥遥领先。合资品牌真正的变化不是某几款车型，而是开发流程和供应链逻辑的切换。本土团队主导、本土供应商深度介入，让合资新能源第一次有条件把智能化体验做到和自主品牌同一水平。但模式转变需要时间，产品口碑也需要一两代车型来积累，短期内还谈不上翻盘。　　需要指出的是，增速快不等于体量大。主流合资新能源零售增长36%建立在较低基数上，自主品牌同期增速为4%，但市场份额和产品迭代速度仍保持领先。　　成都车展上，深蓝、智界、小鹏、比亚迪、零跑等自主品牌继续加大投放，从10万元级到30万元级均有新车卡位。合资品牌能否将新车关注度延续到终端，并在西部市场获取订单，仍需9月和10月销量数据验证。从当前看，合资品牌重返新能源牌桌的趋势已经出现，但与自主品牌正面竞争仍有距离。（文章来源：华夏时报网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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