良品铺子：持续推进“一品一链”产品创新

证券之星08-21

证券之星消息，良品铺子(603719)08月21日在投资者关系平台上答复投资者关心的问题。

投资者提问：董秘你好，公司产品太多，用户无法聚焦，请选择一些销量高的积极推广营销，例如厚切苹果干等，做成大单品，才能吸引用户进店消费

良品铺子回复：您好，感谢您的关注及建议！公司持续推进“一品一链”产品创新，围绕原料和工艺差异化打造特色单品，今年对“厚切苹果圈”“蓝莓桑葚全麦面包”“果汁酵素西梅”“十蔬米饼”等新品开展产地溯源系列营销推广活动，努力打造爆款产品以拉动销售。谢谢！

本文数据来源于上海证券交易所e互动，仅供参考不构成投资建议。

责任编辑：刘浩然

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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