李宁总裁钱炜回应库里合作：跟传统球星代言的打法完全不一样

每日经济新闻08-21

在8月21日李宁中报业绩会上，李宁集团执行董事及联席行政总裁钱炜首次系统阐述与NBA球星斯蒂芬·库里的合作逻辑。他指出，双方的携手是品牌战略层面的深度绑定，区别于传统球星代言“出鞋办活动”的短期流量打法，需要长期经营和分阶段推进。钱炜明确，这一合作的多维价值不仅在于赋能篮球线，更将通过全面战略协同，拉升李宁品牌的整体势能。（文章来源：每日经济新闻）

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