宣传物料印泡泡玛特字样，名创优品：视觉示意图生成审核环节出错

新京报16:21

新京报讯（记者张洁）近日，有消费者反映名创优品宣传物料中的手办“YOYO”的底座印有“POP MART”的字样。8月18日，名创优品方面回复新京报记者称，相关图片为视觉示意图，并非实际销售产品图片，系素材生成和审核环节出现了不准确元素，已第一时间下线相关内容并启动复核修正。　　公开报道显示，有消费者在名创优品发布的宣传物料中发现手办“YOYO”的底座印有“POP MART”的字样。该消费者表示，...

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MART”的字样。该消费者表示，名创优品已经和她取得联系，称图片错误情况属实，系运营人员在审核图片时出现纰漏。目前已对工作人员进行批评与处罚，后续将加强审核工作。　　8月18日，名创优品方面接受新京报记者采访时表示，经核查，相关图片为活动传播素材制作过程中的视觉示意图，并非实际销售产品图片。素材生成和审核环节出现了不准确元素，已第一时间下线相关内容并启动复核修正。“名创优品一贯尊重品牌及知识产权，也会进一步加强AI辅助设计内容的审核管理，避免类似情况再次发生。”　　新京报记者注意到，针对此次事件，有消费者猜测名创优品和泡泡玛特是同一工厂，还有消费者认为“名创优品强调将进一步加强内容的审核管理，侧面说明此次失误可能与AI生成素材有关”。对于网友上述猜测，名创优品并未给出明确说法。　　名创优品公开信息显示，“YOYO”是名创优品旗下首个原创艺术家IP，于2025年6月首次推出。今年6月，“YOYO”全系列产品在中国市场单月销售额突破1亿元。截至目前，“YOYO”已进入全球53个国家和地区，并快速完成了从中国原创IP到全球潮流IP的跃升。（文章来源：新京报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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