广誉远：数字化团队已开展相关专业考量及论证

证券之星08-19

证券之星消息，广誉远(600771)08月19日在投资者关系平台上答复投资者关心的问题。

投资者提问：①目前龟龄集作为处方药存在两大推广难题：一是受法规限制，处方药禁止投放广告，很难主动触达精准潜在客群；二是消费者无法自行分辨肾阳虚等不同体质，极易出现肾阴虚患者错服龟龄集引发不适，既打消顾客购买意愿，还容易产生售后差评。建议公司上线免费AI中医体质筛查小程序，参照国标九种体质设置问卷，依托算法自动判定用户体质，各门店依靠免费体质检测挖掘意向客户，以此破解宣传受限、用户辨识体质困难两大行业痛点。

广誉远回复：您好，感谢您的关注与建议。公司严格规范落实药品推广的相关监管规定，同时关注到消费者自主辨别中医体质存在一定门槛，易出现难以准确对症辨别的实际情况，目前数字化团队已开展相关专业考量及论证。后续公司将持续探索合规前提下的适宜健康服务模式，通过多种渠道提升消费者健康体验。

本文数据来源于上海证券交易所e互动，仅供参考不构成投资建议。

责任编辑：刘浩然

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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