月内一克涨超100元，国内金饰价格又现集体跳涨

第一财经08-20 20:56

8月20日，国际现货黄金价格一度突破4500美元/盎司关口。受此影响，国内多家品牌金店的金饰也再度上调价格：周生生挂牌价为1359 元/克，涨 46 元/克；周大福报 1355 元/克，涨37元/克；亚一金店报1355元/克，涨44元/克；老凤祥足报1352元/克，涨37元/克。　　今日，记者走访沪上多家金店了解到，目前的金价已创下两个多月来的历史新高。6月底7月初的金饰挂牌价在1200元/克上方...

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“看得多、买得少”现象，不少消费者面对持续新高的金价再度陷入观望，期待价格回调。即便部分门店推出克减、免工费等促销手段，对首饰消费的拉动效果也有限。　　前述销售人员告诉记者，首饰消费已经“冷”了一段时间，短期的波动目前没有让消费者追涨。　　而周生生相关方面的人士近期在接受记者采访时也表示，如果金价适度回调，确实有机会降低消费者入手门槛，释放一部分前期观望需求；但如果价格短期波动过快，也会让消费者产生“再等等”的心理。金价波动常会带来询问量和购买意愿的提升，但它不是一个简单的线性关系。　　高企的金价正在重塑国内黄金消费底层逻辑，金价持续高位震荡，让消费者购买黄金首饰更加谨慎，婚嫁刚需成为首饰市场为数不多的支撑力量，而日常佩戴、冲动型购金大幅收缩。与之形成反差的是，人们更愿意买入贴近大盘金价的投资金条。　　根据中国黄金协会数据，2026年上半年，我国黄金消费量511.412吨，同比增长1.23%。其中：黄金首饰132.133吨，同比下降33.88%；金条及金币339.336吨，同比增长28.42%。　　国家统计局17日发布的数据显示，2026年1月-7月限额以上单位金银珠宝类商品零售额为 2123亿元，同比上涨0.7%，但7月限额以上单位金银珠宝类商品零售额为189亿元，同比下降10.1%。　　对于金价波动和消费需求分化，周生生方面认为，单一价格变化并不足以决定黄金珠宝品牌的经营表现。品牌能否承接市场需求，更取决于长期积累的综合能力。（文章来源：第一财经）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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