机械臂30秒出杯、最低5.9元！京东七鲜咖啡无人店落地，是破局咖啡红海还是补全本地生活拼图？

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北京银河SOHO流线型的穹顶之下，又一家带着互联网基因的“咖啡首店”开业。不过，这次的主角不是咖啡，而是机械臂和机器人。　　8月16日，京东集团旗下七鲜咖啡首家24小时智能化无人咖啡店在北京东城区银河SOHO开业。《每日经济新闻》记者现场注意到，该门店咖啡饮品从制作、出杯全流程由机器人执行，24小时营业。图片来源：企业供图　　无人咖啡门店并非新兴概念。早前，瑞幸等连锁咖啡品牌便率先入局，在写字楼等...

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The unmanned shop of JD.COM Seven Fresh Coffee landed. Is it to break the coffee Red Sea or complete the puzzle of local life?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"JD":1.94,"09618":1.94},"content_text":"北京银河SOHO流线型的穹顶之下，又一家带着互联网基因的“咖啡首店”开业。不过，这次的主角不是咖啡，而是机械臂和机器人。　　8月16日，京东集团旗下七鲜咖啡首家24小时智能化无人咖啡店在北京东城区银河SOHO开业。《每日经济新闻》记者现场注意到，该门店咖啡饮品从制作、出杯全流程由机器人执行，24小时营业。图片来源：企业供图　　无人咖啡门店并非新兴概念。早前，瑞幸等连锁咖啡品牌便率先入局，在写字楼等场景试水无人咖啡终端，同时一众咖啡硬件企业也依托设备端切入赛道。但多数尝试止步于“自动贩卖”的初级阶段，供应链、运维成本等让规模布局停滞。　　随着机器人与具身智能产业快速迭代，无人咖啡赛道的规模化发展困局正迎来破解契机。前不久，小米前副总裁创办的通用餐饮具身机器人公司影智XBOT宣布连续完成数亿元两轮融资，其咖啡机器人已落地超过1000台。京东等大厂亦在具身智能、机器人领域动作频频。　　如今，一二线城市商圈核心点位品牌门店密集，“价格战”激烈，咖啡赛道的红海现状丝毫未变。单纯依靠传统门店跑马圈地的增长空间逐渐收窄。智能化无人门店能成为打破咖啡“内卷”的一条出路吗？ 30秒内出杯与瑞幸、星巴克短兵相接 　　《每日经济新闻》记者现场注意到，东城区银河SOHO处于北京二环核心商圈，周围矗立着写字楼群，咖啡需求密集。该地段市场竞争激烈，京东七鲜咖啡智能化无人门店左有星巴克、右有MANNER，不到50米处还有一家瑞幸咖啡。四个咖啡品牌在百米内短兵相接。　　七鲜咖啡相关负责人告诉每经记者，门店制作一杯咖啡的时间约为20至30秒，开业前一小时供应了202杯咖啡。消费者可以通过店内的自助大屏或京东App（应用程序）下单，系统自动分配订单。图片来源：每经记者王郁彪摄　　据七鲜咖啡小红书直播数据，截至发稿，这家门店运行19个小时，制作了超过1900杯咖啡饮品。　　“开业前期会有员工进行维护，后续稳定后恢复24小时无人化运营，没有人工值守。”上述相关负责人向每经记者表示，“门店内置了一整套智能无人化咖啡自动流水线，负责咖啡制作出餐。”　　每经记者现场注意到，店内还有一台机器人设备负责搬运，将饮品从出餐口转移至取餐柜。此外，消费者可以在店内大屏看到自己的餐品从落杯、落冰、现制到入柜的过程。　　现场技术合作商信息显示，京东七鲜咖啡智能化无人门店技术合作方有橡鹿机器人、UniXAI等。七鲜咖啡相关负责人告诉每经记者，“后续还会根据不同店型去做（技术模块、设备等）调整”。 单杯最低5.9元 “AI+Robot”能重构咖啡成本与效率？ 　　事实上，北京银河SOHO是新业态的试验场。2017年10月，瑞幸第一家门店就在此开业。近十年时间，涟漪已成巨浪，国内咖啡市场已从蓝海卷成红海。商圈核心点位被瓜分殆尽，“9.9元”价格战席卷行业，扩张与倒下“冰火两重天”。　　京东为何选在此时按下咖啡市场布局的加速键？机器人、AI（人工智能）等技术汹涌，能另辟蹊径“破卷”咖啡市场吗？　　从智能化无人咖啡门店的整体运营来看，相比传统门店，其在人力、房租等成本项上或许更有优势，一台占地面积不大的咖啡机器人即可实现24小时不间断运营。　　从京东七鲜咖啡智能化无人门店产品定价来看，据其点单小程序，当前店内价格最低单品为经典美式，单杯价格为5.9元，鲜奶拿铁单价为9.9元；最贵的为加浓鲜奶拿铁，单价为11.9元（注：开业首日店内产品免费送，以上价格仅为小程序显示）。　　这个价格的压缩是否完全由智能化设备等的引入而来，尚不得而知。不过，七鲜咖啡价格策略的真正用意或许并非用低价抢占市场，京东的战略意图显然指向更深层的布局。　　京东此番入局，一方面，是对其本地生活高频流量入口以及即时零售线下触点的补足。咖啡属于高复购刚需品类，24小时营业的智能化无人咖啡门店，在一定程度上可以打通线上线下流量，也能补齐七鲜超市、七鲜小厨等业态之外的战略拼图。另一方面，智能化无人咖啡门店的前期试验，也可以进一步验证京东自身的无人化商业模式，探索更多品牌可复制的路径。不过，对于未来开店计划，截至发稿，七鲜咖啡尚未具体披露。　　北京银河SOHO见证了国内咖啡赛道的起承转合。当价格战的红利消耗殆尽，国内咖啡市场下半场的竞争维度也在彻底切换。七鲜咖啡后续能否通过智能化无人门店布局进一步抢占市场份额，这需要观察。但至少在这座互联网地标里，咖啡行业因为它而有了新的注脚。（文章来源：每日经济新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.44.1","shortVersion":"4.44.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2660208177","isCrawlerRequest":true}