京东家电家居新设线下事业部全域整合线下资源加码全渠道布局

证券日报08-12 19:24

近日，京东家电家居事业群启动新一轮业务策略与组织架构调整，全新设立线下事业部，将京东五星电器、家电家居全渠道业务部纳入统一管理，打通家电家居自营大店与下沉加盟门店链路，集中发力线下业态与全渠道协同，加速线上线下全渠道一体化布局。　　目前，京东家电家居已构建起覆盖全国的分层级实体门店网络。由京东五星电器运营的京东MALL、京东电器城市旗舰店聚焦高线城市及重点地级市核心商圈，打造融合家电、家居、3C...

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京东家电家居新设线下事业部 全域整合线下资源加码全渠道布局

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京东家电家居新设线下事业部全域整合线下资源加码全渠道布局