跨国公司融入“服务+文旅”浪潮

经济日报08-12

8月5日，洲际酒店集团旗下品牌洲际酒店及度假村宣布推出主题为“知行如初，心启非凡”的文化体验活动。这场联动北京、上海核心城市戏剧艺术资源的跨界实践，不仅是这家总部位于英国的全球性酒店集团深耕本土、融艺于居的创新探索，更成为跨国公司响应中国文旅业“十五五”规划、深度融入中国文旅融合浪潮的最新案例。　　今年7月，文化和旅游部印发《旅游强国建设“十五五”规划》，明确将推进文旅深度融合作为主线，提出要丰富...

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