继豆包之后，千问也收费了：打工人账单又多一张

TechWeb08-11

【TechWeb】8月11日消息，阿里巴巴旗下AI应用千问App正式推出付费服务。这是继今年6月24日字节跳动豆包率先推出专业版订阅之后，国内又一款月活过亿的头部AI应用迈过收费门槛。至此，豆包、千问国内AI原生App月活榜单前两名已全部完成从“纯免费”到“分层付费”的转身。千问收费方案：办公助理订阅 + 视频生额度充值千问此次推出的付费服务分为两套独立的体系：办公助理采用订阅制，AI视频生成采用...

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+ 视频生额度充值千问此次推出的付费服务分为两套独立的体系：办公助理采用订阅制，AI视频生成采用额度充值制。办公助理会员共分三档：高级会员：连续包月19元，连续包年200元，可获2倍额度；精英会员：连续包月49元，连续包年568元，可获5倍额度；旗舰会员：连续包月128元，连续包年1499元，可获20倍额度。三档会员均可使用最新Qwen旗舰模型，支持本地和云端模式、手机远程操作，能调用Skill技能和连接器能力，直接交付网页、应用、PPT、Word、Excel、图片等文件。AI视频生成额度则单独收费。用户每天可享10个免费额度，超出部分需付费购买。目前推出五档限时特惠套餐，额度有效期为3个月：10个额度：26元（正常价45元）；50个额度：116元（正常价225元）；100个额度：228元（正常价450元）；200个额度：438元（正常价900元）；500个额度：968元（正常价2250元）。值得注意的是，千问此次并非全面收费，基础功能仍可免费使用。8月7日，千问App和PC端刚刚推出办公助理、思考研究、定时任务等多项新功能，同时支持旗舰模型Qwen3.8-MAX，这些功能所有用户均可免费使用。收费针对需要更高使用额度的专业用户。与豆包专业版的对比：两种路径今年6月24日，豆包率先推出专业版付费订阅，采用三级阶梯定价：标准版：连续包月68元，连续包年688元，额度为免费版5倍以上；加强版：连续包月200元，连续包年2048元，额度为标准版4倍；高级版：连续包月500元，连续包年5088元，额度为标准版10倍。可以看出，豆包、千问两者均面向办公生产力场景。千问办公助理能连接备忘录、日历、邮件等应用，操作电脑和浏览器，调用Skill自主完成多步骤任务；豆包办公任务模式同样支持操作本地电脑、使用浏览器，内置Office办公套件。价格门槛上，千问最低月费19元，远低于豆包的68元；千问最高年费1499元，也低于豆包的5088元。但需要注意的是，千问将办公助理和AI视频生成分开计费，办公走订阅、视频走额度充值；豆包专业版则打包订阅，订阅后即可使用全部功能。AI办公现收费潮据QuestMobile数据，截至2026年6月，豆包月活达3.82亿，位居AI原生App第一；千问月活1.67亿，排名第二。千问同比增速高达5792.9%，是增速最快的AI应用之一，但用户规模仍不及豆包一半。过去一年，千问App在C端投入巨大。去年11月阿里正式宣布“千问”项目，12月成立千问C端事业群，将千问App、夸克、AI硬件等核心业务整合；今年1月全面接入淘宝、支付宝、飞猪、高德等阿里生态；春节期间更是豪掷30亿元拉新。然而，营销过后用户热情归于平静，千问App到了不得不考虑赚钱的时候。千问加入付费阵营，标志着国内头部AI应用“分层付费”模式全面提速。从时间线来看：6月24日，豆包专业版上线；7月1日，腾讯WorkBuddy个人版从单一专业版扩展为“标准/高级/旗舰”三档，价格分别为99元、199元、999元； 8月3日WPS灵犀专业版结束内测、正式收费；也在8月初，百度完成AIWork产品线新一轮整合，以百度搭子（DuMate）为主要阵地，进一步协同GenFlow、秒哒等产品能力，百度搭子一直有9.9元首页体验价；8月10日，千问App推出办公助理付费会员。字节、腾讯、阿里、百度等互联网巨头全部完成AI办公付费布局。“基础功能免费、高阶功能收费”的分层模式似乎已成为行业共识。用免费版本维持大众日常问答需求，用专业版依靠旗舰模型、智能体任务调度、本地文件处理等硬核能力，瞄准专业的生产力场景。办公场景之所以成为收费的切入点，原因很简单，这是一个用户愿意为效率付费的场景。打工人的AI账单收费潮的另一面，是AI正在从“尝鲜品”变成“生产力刚需”。据媒体报道，有用户每月在AI办公上的开销接近1500元，累计已花费9000多元。社交媒体上，晒出AI月度账单的职场人比比皆是。一位同时订阅了豆包企业版和千问办公的用户称，“用习惯了就很难回去”。平台也在不断收紧免费额度。当AI从锦上添花变成日常工作流中不可或缺的一环，用户的付费意愿也随之提升。正如一位用户所说：“AI能帮我节约几天重复劳动”。从豆包到千问，从68元到19元，国内AI应用正在告别“纯免费”时代。这场从“免费圈地”到“精细变现”的转型才刚刚开始，而打工人已经收到了第一张账单。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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