云南白药：健康品事业群在未来发展中，将继续发挥品牌全渠道的协同能力

证券日报网08-11 21:32

证券日报网8月11日讯，云南白药在接受调研时表示，2025年，健康品事业群在保持线下渠道竞争优势的同时，通过场景化营销、功效科普种草、短直联动转化等方式，在内容电商、货架电商、即时零售领域发力，带动线上销售同比增长27%。健康品事业群在未来发展中，将继续发挥品牌全渠道的协同能力，通过分渠道分产品精细化运营，针对即时零售、内容电商、仓储会员店等增量渠道保持高度关注，坚持大胆试新、小步快跑的模式寻找...

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