汉堡王经典产品升级引消费者回流！二季度在美销售额暴增抢占麦当劳(MCD.US)市场份额

智通财经08-10 09:40

【汉堡王经典产品升级引消费者回流！二季度在美销售额暴增抢占麦当劳(MCD.US)市场份额】智通财经APP获悉，快餐行业最激烈的竞争之一，在近期财报表现和行业数据中迎来了一个具有决定性的回合。餐饮品牌国际(QSR.US)旗下汉堡王在美国市场第二季度实现了8.5%的同店销售额增长，轻松超过了同期基本重叠周期内麦当劳(MCD.US)仅0.8%的销售额增长表现。虽然汉堡王同时进行了餐厅翻新并加强营销推广，但“皇堡”(Whopper)产品升级可能才是推动业绩反超的主要因素。

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