TrendForce集邦咨询：预计iPhone 18 Pro成本上涨近40% 苹果(AAPL.US)或主动收窄毛利以稳定出货

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【TrendForce集邦咨询：预计iPhone 18 Pro成本上涨近40% 苹果(AAPL.US)或主动收窄毛利以稳定出货】智通财经APP获悉，根据TrendForce集邦咨询最新手机产业研究，由于以存储器为首的零部件价格上涨，推升苹果(AAPL.US)将发布的iPhone 18系列整机成本。以该系列的256GB版本BOM（物料清单）成本为例，预估年增幅度达38%左右，整机售价势必提高。为避免影响消费者购买意愿，Apple可能借由降低毛利的方式控制售价涨幅，以换取市占扩张。

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