7家中轴沿线麦当劳呈现“中轴光影”

新京报08-07

转自：贝壳财经新京报讯（记者王萍）7家北京中轴线沿线的麦当劳餐厅化身“中轴光影”主题餐厅，消费者可以在这里欣赏影像中轴美景、获得“麦麦中轴守护卡”周边及“北京中轴线列入《世界遗产名录》两周年纪念封”。8月7日，新京报记者从北京麦当劳方面获悉，北京麦当劳与北京京企中轴线保护公益基金会（以下简称“北京中轴线基金会”）联合主办的“中轴光影我就喜欢”主题影展正式启动。自1992年进入北京以来，截至目前，...

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我就喜欢”主题影展正式启动。自1992年进入北京以来，截至目前，北京近700家麦当劳餐厅每年服务超1.8亿人次。在中轴线沿线，麦当劳布局近30家餐厅，其中2011年开业的北京麦当劳旧鼓楼大街餐厅是北京首家中式古风的麦当劳餐厅，步行10分钟即可抵达北京中轴线遗产点钟鼓楼。2025年，麦当劳北京中轴线主题餐厅在隆福寺正式亮相。2026年开业的北京麦当劳什刹海（后海南沿）餐厅结合周边特色采用中式八角亭造型设计，成为麦当劳在中轴线周边的热门新地标。麦当劳中国首席影响官顾磊表示，未来，北京麦当劳将依托餐厅网络，继续与北京中轴线共同开展文化科普、主题体验等活动，让北京的历史底蕴通过餐饮场景触达更多市民游客。据介绍，中轴线沿线的麦当劳北京天坛东路餐厅、东华门（景泰蓝）餐厅、旧鼓楼大街餐厅、什刹海（后海南沿）餐厅、东四十条（青蓝大厦）餐厅、东四西大街餐厅（北京中轴线主题餐厅）以及张自忠路（地铁D口）餐厅将成为主题影展的“文化体验空间”。消费者可以欣赏“中轴光影·我就喜欢”的主题影展，打卡中轴美景、品读文化故事，还有机会获得“麦麦中轴守护卡”周边及“北京中轴线列入《世界遗产名录》两周年纪念封”。北京麦当劳高级总经理王广一表示，北京麦当劳持续推进与北京中轴线基金会的战略合作。麦当劳希望以餐厅为媒介，连接城市的历史底蕴与烟火日常，希望更多顾客触摸、感受与分享共同的城市记忆。编辑 王琳校对 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