仪式感消费升温立秋节气新茶饮销量大幅上升

新华财经08-08

新华财经北京8月8日电（记者丁雅雯）8月7日迎来2026年立秋节气，“秋天第一杯奶茶”消费热潮如期而至，新茶饮市场迎来阶段性销量高峰。多家平台和品牌数据显示，仪式感消费需求在节气窗口集中释放，带动茶饮销量大幅攀升。　　记者走访多家门店看到，从上午开业起，不少茶饮店便进入“爆单”模式。在茶百道一家门店，十几位外卖骑手围在门口等待取餐，打包台上放满了做好的饮品。“知道要爆单，店里特地安排了两倍人手，从...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohunote.com/m/news/2657562706?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-08-08 16:51","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2657562706","market":"sh","top_or_hot":-1,"title":"仪式感消费升温 立秋节气新茶饮销量大幅上升","media":"新华财经","content":"<div>\n<p>新华财经北京8月8日电（记者丁雅雯）8月7日迎来2026年立秋节气，“秋天第一杯奶茶”消费热潮如期而至，新茶饮市场迎来阶段性销量高峰。多家平台和品牌数据显示，仪式感消费需求在节气窗口集中释放，带动茶饮销量大幅攀升。　　记者走访多家门店看到，从上午开业起，不少茶饮店便进入“爆单”模式。在茶百道一家门店，十几位外卖骑手围在门口等待取餐，打包台上放满了做好的饮品。“知道要爆单，店里特地安排了两倍人手，从...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202608083835838437.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>仪式感消费升温 立秋节气新茶饮销量大幅上升</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n仪式感消费升温 立秋节气新茶饮销量大幅上升\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-08-08 16:51 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202608083835838437.html><strong>新华财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>新华财经北京8月8日电（记者丁雅雯）8月7日迎来2026年立秋节气，“秋天第一杯奶茶”消费热潮如期而至，新茶饮市场迎来阶段性销量高峰。多家平台和品牌数据显示，仪式感消费需求在节气窗口集中释放，带动茶饮销量大幅攀升。　　记者走访多家门店看到，从上午开业起，不少茶饮店便进入“爆单”模式。在茶百道一家门店，十几位外卖骑手围在门口等待取餐，打包台上放满了做好的饮品。“知道要爆单，店里特地安排了两倍人手，从...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202608083835838437.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK1616","symbol_name":"咖啡茶饮","start_time":0,"source_url":"http://finance.eastmoney.com/a/202608083835838437.html","article_id":"2657562706","we_media_id":null,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202608083835838437.html","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2657562706","pubTimestamp":1786179106,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"新华财经北京8月8日电（记者丁雅雯）8月7日迎来2026年立秋节气，“秋天第一杯奶茶”消费热潮如期而至，新茶饮市场迎来阶段性销量高峰。多家平台和品牌数据显示，仪式感消费需求在节气窗口集中释放，带动茶饮销量大幅攀升。记者走访多家门店看到，从上午开业起，不少茶饮店便进入“爆单”模式。在茶百道一家门店，十几位外卖骑手围在门口等待取餐，打包台上放满了做好的饮品。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"BK1616":"咖啡茶饮","02555":"茶百道","BK1233":"餐馆"},"translate_title":"Ritual Sense Consumption Warms Up the Sales of New Tea Drinks in the Beginning of Autumn Solar Term","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"02555":0.82},"content_text":"新华财经北京8月8日电（记者丁雅雯）8月7日迎来2026年立秋节气，“秋天第一杯奶茶”消费热潮如期而至，新茶饮市场迎来阶段性销量高峰。多家平台和品牌数据显示，仪式感消费需求在节气窗口集中释放，带动茶饮销量大幅攀升。　　记者走访多家门店看到，从上午开业起，不少茶饮店便进入“爆单”模式。在茶百道一家门店，十几位外卖骑手围在门口等待取餐，打包台上放满了做好的饮品。“知道要爆单，店里特地安排了两倍人手，从早上就开始忙，光预订单就接了一百多单。”该店店长告诉记者。　　销量数据印证了这股热潮。茶百道数据显示，截至7日中午，其在多家外卖和团购平台销量达平日4倍，近4000家门店销量涨幅超300%。茶饮品牌甜啦啦数据显示，部分门店当日业绩较平时增长超600%，近20%的门店刷新单日销售历史峰值。　　今年立秋节点，各大茶饮品牌针对性推出新品系列与主题活动，精准抢抓秋日消费流量。其中，蜜雪冰城开启“全款喜提秋天的第一杯奶茶”主题活动，；瑞幸咖啡在官方APP专门开设“秋一杯必喝”专属专区，同步上线桂花风味系列应季饮品；茶百道在立秋前接连上新，新品“虎斑橘拿铁”凭借现刨橙皮与芝士奶盖的创意搭配走红出圈。与此同时，美团、淘宝闪购、京东外卖等平台也相继推出“秋天第一杯奶茶”主题活动，推高了消费热度。　　业内分析认为，“秋天第一杯奶茶”从社交媒体话题演变为实实在在的消费增量，折射出节气消费和仪式感消费的市场潜力。（文章来源：新华财经）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.44.1","shortVersion":"4.44.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2657562706","isCrawlerRequest":true}

仪式感消费升温 立秋节气新茶饮销量大幅上升

精彩评论

仪式感消费升温立秋节气新茶饮销量大幅上升