古越龙山：明星代言需综合研判

证券之星08-04

证券之星消息，古越龙山(600059)08月04日在投资者关系平台上答复投资者关心的问题。

投资者提问：尊敬的董秘您好！当前“粉丝经济”盛行，明星效应往往能引爆消费市场。咱们古越龙山旗下的女儿红花雕酒底蕴深厚，是否考虑引入“非典型明星代言”，比如专门邀请知名女星大美女杨幂，让她购买古越龙山股票成为咱们公司股东，她通过社交平台分享女儿红花雕酒，借助大明星巨大流量带动产品破圈、甚至脱销？分红就能获取当初股票投入。期待您的回复，谢谢！

古越龙山回复：尊敬的投资者您好！感谢您对公司的关注。明星代言涉及代言费用、品牌契合度、市场风险评估等多重因素，需要综合研判，公司会持续关注品牌建设与市场推广的有效方式，非常感谢您的关注和建议。

本文数据来源于上海证券交易所e互动，仅供参考不构成投资建议。

责任编辑：刘浩然

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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