含糖碳酸饮料，大势已去

蓝鲸财经08-03

文|斑马消费陈碧婷2026年是国内饮料行业格局重塑的关键一年，无糖饮料继续抢占商超、便利店冷柜核心陈列位置，今夏，曾长期占据市场主流的含糖碳酸饮料风光不再。随着全民健康意识全面觉醒、控糖成为大众消费共识，叠加新生代消费偏好迭代、渠道资源分流，含糖碳酸饮料市场衰退成为必然。于是，各大饮料巨头纷纷调转业务重心，加码健康化饮品赛道，试图在无糖浪潮中寻找新的增长曲线。含糖碳酸饮料，销量萎缩一瓶3块钱的...

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