北京BHG Market Place再关店沃尔玛或接手

经济参考网08-02

日前，位于北京DT51商场的高端精品超市BHG Market Place正式闭店。运营三年半的这家门店关停后，BHG Market Place在北京市场将仅剩北京SKP店、蓝色港湾店、颐堤港店、西直门店共4家门店。　　BHG Market Place一度被视为中国高端精品超市业态的拓荒者。自2007年在北京SKP（当时为新光天地）开出首店算起，该品牌在北京市场已走过近20年。彼时，北京、上海、广州...

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over","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"UGE":0.6,"TRUO":0.6,"WMT":1.92,"XLP":0.6,"FSTA":0.6,"RTH":0.6,"WMTI":0.6,"BMGU.SI":1.85},"content_text":"日前，位于北京DT51商场的高端精品超市BHG Market Place正式闭店。运营三年半的这家门店关停后，BHG Market Place在北京市场将仅剩北京SKP店、蓝色港湾店、颐堤港店、西直门店共4家门店。　　BHG Market Place一度被视为中国高端精品超市业态的拓荒者。自2007年在北京SKP（当时为新光天地）开出首店算起，该品牌在北京市场已走过近20年。彼时，北京、上海、广州等一线城市高端消费群体逐渐成型，为BHG Market Place这种主打进口食品、优质生鲜和高品质体验的业态提供了生长空间。　　此后几年，依托当时还被称为北京华联综合超市股份有限公司（简称“华联综超”）的资源，BHG Market Place在北京高档购物中心、写字楼及公寓区域迅速扩张，据记者不完全统计，其门店数量一度达20余家，版图还拓展至天津、合肥、武汉、南京等地。　　潮起潮落。2017年6月，华联综超以2.94亿元的价格将BHG Market Place的100%股权转让给凯大铂川。华联综超认为，考虑到高级超市业态的未来发展空间不大，本次资产处置后，公司将重点发展社区生活超市，不再把高级超市作为重点业态来发展。这一决策背后，是华联综超2016年净利润暴跌590%、遭遇上市以来首次亏损的现实压力。　　对于BHG Market Place撤出之后，谁来填补这片空间的问题，记者了解到，沃尔玛或将接盘。据悉，沃尔玛近日正在北京加速布局新一代门店和社区店。截至目前，除BHG Market Place（DT51店）外，北京华联位于顺义和天通苑的BHG Mall生活超市闭店后，均已由沃尔玛进场接手；位于同成街的BHG Mall生活超市已确定引入沃尔玛超市。　　在业内专家看来，以进口商品为卖点的高端精品超市，面临着海淘和跨境电商崛起的直接挑战。那些曾经只能在高档货架上找到的“稀罕物”，如今变得触手可及，高端超市的稀缺性优势被不断稀释。另外，咨询公司贝恩发布的报告指出，消费者正在主动寻找更经济的替代品，自有品牌和白牌凭借品质与价格优势，已经开始抢占部分高端商品的销售额。而社区超市等小型业态和O2O闪送平台已成为快消品市场的主要增长动力。　　“从BHG Market Place的收缩到沃尔玛、小象的接连入场，高端超市退场后腾出的空间，正成为新业态验证自身模式的试验场。”有业内观察人士表示，在消费趋于理性的当下，线下商超竞争逻辑已经转变。比拼的不再是门店高端化程度，而是能否依托高性价比商品贴近日常消费需求、留住顾客。硬折扣业态聚焦刚需高频消费，叠加自有品牌建设与供应链效率优势，正成为新一轮扩张的主力。（文章来源：经济参考网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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北京BHG Market Place再关店 沃尔玛或接手

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北京BHG Market Place再关店沃尔玛或接手